Direct marketers will maintain higher ad spending levels in a down economy, according to investment report. Read More...
View articleGeorge will split his time between Mediabrands and Universal McCann to oversee digital strategy among IPG's clients. Read More...
View articlePartnership aims to preserve classifieds revenue. Read More...
View articleStaff cuts are necessitated by manufacturing clients' credit problems, plus a downturn in travel and leisure sectors. Read More...
View articleRazorfish works with TravelChannel.com; clothing brand KangaRoo taps Studiocom for 30th anniversary branding campaign. Read More...
View articleWhy online marketing should defy expectations in the coming year. Read More...
View articleOnline video shows such as "Hardly Working," "In the Motherhood," and "Dr. Horrible," will force networks to consider online as a real business -- and...
View articleA friendly reminder to AT&T and the rest of you yuletide slackers. Read More...
View articleA number of big name Twitter accounts were hacked this morning, a day after Twitter users were targeted in a large-scale phishing attack. In all, 33 a...
View articleFacebook, Twitter, and other like services, enjoy a big year, but building brand awareness on these platforms has been tough. Read More...
View articleParticipants can build their own cars, then drive them through a virtual environment. Next up: landing sponsorships Read More...
View articlePopular consumer interest, acquired last week by Consumers Union, site was never an easy sell for Gawker. Read More...
View articlePerhaps not surprisingly, traffic to retail sites and consumer spending on those sites were both down during the holiday season, according to ComScore...
View articleDunkin' Donuts -- where a 10-ounce cup of joe goes for about $1.30 -- will be investing 77 million times that amount – in an ad campaign that launches...
View articleViacom and Time Warner Cable have resolved a bitter dispute that threatened to strip TWC customers of Comedy Central, Nickelodeon and other MTV Networ...
View articleSnack brand turns to social network to chronicle rivalry between college football teams and their fans. Read More...
View articleExecutive switch-ups were a regular occurrence at Yahoo, though staff changes also affected AOL, Microsoft, and Google. Read More...
View articleOnline marketing news articles about the presidential campaign, social media, industry layoffs, and behavioral marketing were among the most viewed ar...
View articleClickZ's Experts draw from a wide assortment of specialties, including e-mail marketing, search engine marketing, online video advertising, Web analyt...
View articleThe online ad industry's increasing relevance to consumers and businesses made it that much more vulnerable to government inspection and the economic ...
View articleMarketing consultant and former Coke ad exec steps in to head marketing at Tremor Media. Read More...
View articleWhich were the biggest online ad industry stories of '08? Readers can wait for my year-end roundup story tomorrow in ClickZ News to find out which we ...
View articleObama was on the minds of the U.S Read More...
View articleBehavioral targeting in 2008 was characterized by the introduction of controversial ISP-level technologies from firms such as Phorm and NebuAd. Read M...
View articleReports suggest consumers will continue to spend online with retailers that provide significant discounts and a hassle-free experience, even during a ...
View articleThe new year holds lots of promise for online marketing. Here's why. Read More...
View articleThree tips for developing online video content for brands Read More
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