The Year in Search: A 2008 Review
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The Year in Search: A 2008 Review

17y Enid Burns

The Year in Search: A 2008 Review

What were people searching for in 2008? The search engines know. Read More...

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As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground
Media

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground

17y Kate Kaye

As Display Sank Deeper in '08, Web Giants Pushed t...

2008 wasn't necessarily a breaking point for display, but it marked the beginning of a full-on showdown among big Web players aiming to own the shrink...

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Digital Revenues Fall at New York Times Co.
Media

Digital Revenues Fall at New York Times Co.

17y Zachary Rodgers

Digital Revenues Fall at New York Times Co.

Digital ads just won't suffice to save the struggling newspaper business Read More...

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Despite Debate, Brands Find Value on Twitter
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Despite Debate, Brands Find Value on Twitter

17y Kate Kaye

Despite Debate, Brands Find Value on Twitter

While detractors argue brands don't belong on the quick messaging platform, brands like Ford, Dunkin' Donuts, and Whole Foods are on Twitter. Read Mor...

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Survey Finds Pharma Marketers Poised to Embrace Digital
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Survey Finds Pharma Marketers Poised to Embrace Digital

17y Virginia Citrano

Survey Finds Pharma Marketers Poised to Embrace Di...

Respondents admit limited understanding of digital marketing, but the're still testing videos, podcasts and other innovative tactics. Read More...

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Behind Departure of Top Microsoft Sales Guy, a Longing for Products
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Behind Departure of Top Microsoft Sales Guy, a Longing for Products

17y Zachary Rodgers

Behind Departure of Top Microsoft Sales Guy, a Lon...

Bill Shaughnessy seen as heading back to roots in product management. Read More...

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Execs & Accounts: Organic, Drop.io, Washingtonpost.com
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Execs & Accounts: Organic, Drop.io, Washingtonpost.com

17y Kate Kaye

Execs & Accounts: Organic, Drop.io, Washingtonpost...

Stoller returns to alma mater; Washingtonpost.com loses executive editor. Read More...

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TriNet Uses Digital Body Language to Arm Sales Reps
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TriNet Uses Digital Body Language to Arm Sales Reps

17y Fred Aun

TriNet Uses Digital Body Language to Arm Sales Rep...

The human resources outsourcing firm used Eloqua for lead gen, meeting incentives, and to help customize its Web site to appeal to individual interest...

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YouTube Hosts First Video Contest for Pharma Brand
Media

YouTube Hosts First Video Contest for Pharma Brand

17y Douglas Quenqua

YouTube Hosts First Video Contest for Pharma Brand

Excedrin effort suggests even highly regulated companies can safely engage the YouTube audience. Read More...

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As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground
Media

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground

17y Kate Kaye

As Display Sank Deeper in '08, Web Giants Pushed t...

2008 wasn't necessarily a breaking point for display, but it marked the beginning of a full-on showdown among big Web players aiming to own the shrink...

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Branding or Connecting: How About Both?
Media

Branding or Connecting: How About Both?

17y Harry Gold

Branding or Connecting: How About Both?

Tips and examples for using social media platforms for creating brand connections. Read More...

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Political Web Pioneer Dies in Plane Crash
Media

Political Web Pioneer Dies in Plane Crash

17y Kate Kaye

Political Web Pioneer Dies in Plane Crash

A pioneer of Internet consulting and Web development for Republicans is no longer with us Read More...

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Retail Woes? What About Subscriptions to Stuff?
Media

Retail Woes? What About Subscriptions to Stuff?

17y Rebecca Lieb

Retail Woes? What About Subscriptions to Stuff?

120 cans of cat food per month. There aren't a lot of constants in life, but one of mine is that my two cats go through 120 cans of cat food every fou...

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Chrysler CMO Steps Down
Media

Chrysler CMO Steps Down

17y Anna Maria Virzi

Chrysler CMO Steps Down

Deborah Wahl Meyer has stepped down as Chrysler's CMO after a 16-month stint. Steven Landry, executive vice president of North American sales, marketi...

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Turn's Barnett Finally Snags a Long-Sought Colleague
Media

Turn's Barnett Finally Snags a Long-Sought Colleague

17y Fred Aun

Turn's Barnett Finally Snags a Long-Sought Colleag...

The ad network and exchange has named tech industry old-timer Bill Demas as president and COO. Read More...

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The Ad Downturn: Why Isn't Digital Immune?
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The Ad Downturn: Why Isn't Digital Immune?

17y Zachary Rodgers

The Ad Downturn: Why Isn't Digital Immune?

As clients slash their online ad spend, the initial shock at agencies turns to disbelief. Read More...

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Sign of the Times: Coping With Financial Loss
Media

Sign of the Times: Coping With Financial Loss

17y Anna Maria Virzi

Sign of the Times: Coping With Financial Loss

A search on nytimes.com for "Bernard Madoff," the Wall Street trader accused of running a multi-billion fraud scheme, turned up this text ad from Rene...

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Mobile Marketing in '08: iPhone Was the Story
Media

Mobile Marketing in '08: iPhone Was the Story

17y Enid Burns

Mobile Marketing in '08: iPhone Was the Story

Many brands moved past the experimental phase with mobile, but that trend was upstaged by the frenzy around Apple's worshipped device. Read More...

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Execs & Accounts: Tribal DDB, Interclick, Local.com
Media

Execs & Accounts: Tribal DDB, Interclick, Local.com

17y Enid Burns

Execs & Accounts: Tribal DDB, Interclick, Local.co...

Tribal DDB wins PepsiCo China; Interclick hires Charlton Chan as VP of East coast sales; Local.com works with Valpak. Read More...

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Layoffs Mount in Agency Land. Help Us Pinpoint the Digital Losses
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Layoffs Mount in Agency Land. Help Us Pinpoint the Digital Losses

17y Zachary Rodgers

Layoffs Mount in Agency Land. Help Us Pinpoint the...

As job losses mount at ad agencies of all stripes, it's getting harder to figure out how digital divisions are fairing Read More...

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EPrize Lays Off About 20
Media

EPrize Lays Off About 20

17y Zachary Rodgers

EPrize Lays Off About 20

Nine-year-old digital promotions firm ePrize has laid off "under 20" individuals to control costs as marketers cut back on spending Read More...

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Entire Novels on Japan's Mobile Phones
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Entire Novels on Japan's Mobile Phones

17y Rebecca Lieb

Entire Novels on Japan's Mobile Phones

Move over, Kindle Read More

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Yahoo Slashes Data Retention Period
Media

Yahoo Slashes Data Retention Period

17y Jack Marshall

Yahoo Slashes Data Retention Period

Yahoo substantially reduced its search and ad-related data storage period from 13-months to three months. Read More...

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Private Social Network Aids Revenue Bump for New York Hotel
Media

Private Social Network Aids Revenue Bump for New York Hotel

17y Douglas Quenqua

Private Social Network Aids Revenue Bump for New Y...

Guests can use the site to plan activities and socialize with other guests. Read More...

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Execs & Accounts: Razorfish, Blast Radius, Specific Media
Media

Execs & Accounts: Razorfish, Blast Radius, Specific Media

17y Enid Burns

Execs & Accounts: Razorfish, Blast Radius, Specifi...

Razorfish promotes several in New York and Boston; Blast Radius appoints CCO; Great Works wins Malibu business. Read More...

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New Year, New Ads
Media

New Year, New Ads

17y Tessa Wegert

New Year, New Ads

It's a new year full of potential, just like these advertising opportunities. Gather your nerve and resolve to give them a try. Read More...

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Pheedo Offers Video Ads in RSS Environment
Media

Pheedo Offers Video Ads in RSS Environment

17y Zachary Rodgers

Pheedo Offers Video Ads in RSS Environment

Video ads have begun popping up in all kinds of places we haven't seen them before Read More...

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