The acquisition worth $238 will strengthen AOL’s status in mobile advertising and follows a recent partnership with Microsoft. Read More...
View articlePortable and intimate by design, mobile devices are ideal for driving e-commerce sales. Here are suggestions to help enhance your marketing strategy b...
View articleBrits are barely watching TV any more, and the decline is part of a general European trend says a recent report by IHS. Why? Previous TV viewers are n...
View articleMobile video is outpacing the growth of most other ad formats in Asia and is fast changing the face of digital advertising. Read More...
View articleA report by The Internet Advertising Bureau UK and UK Online Measurement Company has revealed that the average Brit spends two hours 51 minutes per da...
View articleNickelodeon’s new research study, 'My Media, My Ads', sheds new light on kids’ media usage and the way in which they perceive advertising. Read More...
View articleWikipedia’s UK editors have banned 381 ‘black hat’ accounts that were engaging in “undisclosed paid advocacy”: posting promotional articles to the us...
View articleCustomers are more vocal than ever about the brands they love — and hate. Should the chatter be left to the social media department, or do higher-ups ...
View articleThe abandonment of linear TV formats for digital on-demand media consumption signifies the rebirth of TV. How does this metamorphosis affect brand str...
View articleEmail is still the preferred way to receive promotions and marketing offers, says research by Adobe. A whopping 63 per cent of consumers prefer to be ...
View articleEvery week, we bring you a round-up of the hottest stories from the last seven days: essential reading for the digital marketing world. This week, we'...
View articleThe evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertisin...
View articleAny brand can now advertise on a WeChat user's private Moments feed, in a move Tencent will be hoping balances advertising revenue with user expectati...
View articleThrough a partnership with Facebook and Oracle, Hulu is going to make its premium video inventory available programmatically for the first time. Read ...
View articleThe percentage of online sales completed through mobile devices may have reached a plateau, according to new research. The latest data from IMRG and C...
View articleNew research shows that three very specific things make emails ‘must reads’. But what are they, and how can marketers take advantage? Read More...
View articleAt Yahoo's first-ever mobile developer conference today, Tumblr unveiled In-App Sharing, a new feature supported by mobile analytics platform Flurry, ...
View articleWe spoke to Merinda Peppard, EMEA marketing director of Hootsuite, about the changing role of social media in digital marketing, and what strategies b...
View articleOne solution digital marketers can use for circumventing ad blockers is initiating a strategy based on intent marketing. Read More...
View articleInconsistencies regarding the expected standards of viewability are even apparent on large video platforms like YouTube and Google. That said, is view...
View articleFor markets in Asia Pacific, Google's move to restructure itself under Alphabet will give products more autonomy to expand in the region. Read More...
View articleAhead of StrategyEye’s Future of Travel event on Wednesday 2nd September, Stephen Tayor, vice president and managing director of travel ad platform So...
View articleHow to evaluate demand side platforms for a programmatic strategy in China. Read More...
View articleEvery week, we bring you a round-up of the hottest stories from the last seven days: essential reading for the digital marketing world. This week is n...
View articleThe latest research from Experian indicates that 51.7% of brands will be using more sophisticated personalisation in the future. Check it out. Read Mo...
View articleAccording to the latest figures from the Audit Bureau of Circulations, The Sun is the least visited UK national newspaper website. The decline follows...
View articleMarketers can use media buying to ameliorate a business or brand's online presence. These seven insights disclose the actions necessary for executing ...
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