Facebook has overtaken Google as the top platform for online news traffic, according to new research by Parse.ly. The study, which highlights the incr...
View articleMarketers shouldn't discount the power of long-form blogs because they're conducive to high levels of engagement from potential consumers. Read More...
View articleRecent research has revealed that millennials are sharply divided from other generations in their perceptions of the relevancy of advertising. Read Mo...
View articleMessaging app Kik has secured $50m worth of funding from one of its partners, China’s internet giant Tencent, putting the company’s total at $120.5m...
View articleSex sells - a slogan coined to summarise the phenomenal power of sex appeal in advertising - has been questioned by a new study. Read More...
View articleHere are some reasons why retailers will benefit from effectively leveraging modern consumers' dependency on mobile technology as a shopping resource ...
View articleAdvertisers have long used Flash to make interactive ads online, but the IAB is going to ditch Flash for HTML5 as the new industry standard. Read More...
View articleMove over, content. Context is the new kid in town! MasterCard’s VP of Global Digital Marketing reveals the company's five-tier approach to mobile and...
View articleAmazon recently took a big step forward and upped their digital content game by hiring axed Top Gear presenter Jeremy Clarkson, along with the show’s ...
View articleAs the rise of mobile, social and e-commerce converge, Asia is a leading center for creating powerful new platforms for consumer engagement. Read More...
View articleEvery week, we bring you a round-up of the hottest stories from the last seven days: essential reading for the digital marketing world. This week, a s...
View articleFacebook is reportedly in “alpha” stage testing of a new standalone mobile news app. The product - part of the ‘Facebook for Business’ initiative - wo...
View articleTinder was recently criticised by Vanity Fair in a scathing article about the dating app's transformation of the relationship landscape. Instead of ke...
View articleNext week, the IAB is releasing a statement each day clarifying its position on one of the five biggest issues facing digital advertising through the ...
View articleIvan Perez-Armendariz, chief digital officer for CP+B, sees mobile-only experiences taking off, a trend that he sees in Domino's, a client whose emoji...
View articleIt seems that Google forgot to check if the domain name for its new venture Alphabet had been taken before pushing forward. Alphabet.com is currently ...
View articleAt ClickZ Live San Francisco, Matt Idema, global head of ads marketing for Facebook, shared his thoughts on how marketers can connect with shoppers ac...
View articleFacebook has just made app advertising a little bit easier by offering new features to its Audience Network including carousel ads and desktop video a...
View articleDuring his keynote presentation at ClickZ Live San Francisco, Facebook's Matt Idema announced two Dynamic Product Ads updates to help marketers retarg...
View articleIndustry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for...
View articleAdvertisers are increasingly using TV audience data to better inform their digital video campaigns and produce more cohesive cross-channel advertising...
View articleCreating engagement for the under-thirteen set comes with major challenges, but American Girl dolls and Tongal are creating a kid-friendly, mom-approv...
View articleGoogle will rebrand under new parent company ‘Alphabet’, an official Google blog post announced on Monday. Read More...
View articleMusic social network This Is My Jam will be closing in September after four years of operation. Read More...
View articleVertical video, once seen as amateurish and annoying has become de rigueur with the advent of Snapchat and Periscope. Marketers should take the trend ...
View articleGlobally, 71 per cent of the people who bought cars in the past year said that fellow consumers influenced their decision to purchase. Are customer re...
View articleEvery week, we bring you a round-up of the hottest stories from the last seven days: essential reading for the digital marketing world. In a week wher...
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