Advertising Placements by Industry and Top Sponsored Links, September 2007
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Advertising Placements by Industry and Top Sponsored Links, September 2007

19y Enid Burns

Advertising Placements by Industry and Top Sponsor...

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. Read More...

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You're a Dinosaur, and Your Creative's Old Too
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You're a Dinosaur, and Your Creative's Old Too

19y Ian Schafer

You're a Dinosaur, and Your Creative's Old Too

How you can avoid being yesterday's advertising news. Read More...

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Execs & Accounts for October 19, 2007
Media

Execs & Accounts for October 19, 2007

19y Matthew G. Nelson

Execs & Accounts for October 19, 2007

Ostroff moves on from Rovion; Glam hires Lagani; EVB is "It's Like That," for 2K Sports. Read More...

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Google Q3 Revenue Up Nearly 60 Percent as Ad Expansion Continues
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Google Q3 Revenue Up Nearly 60 Percent as Ad Expansion Continues

19y Kate Kaye

Google Q3 Revenue Up Nearly 60 Percent as Ad Expan...

In its Q3 earnings call, the company stressed continued experimentation with ad formats and hinted at behavioral targeting trials and ad sales streaml...

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Military Advertises for Jobs on Gay Web Site
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Military Advertises for Jobs on Gay Web Site

19y Anna Maria Virzi

Military Advertises for Jobs on Gay Web Site

Thousands of job openings in the Army, Navy, and Air Force were mistakenly advertised this week on a Web site for gays, USA Today reported today Read ...

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DoubleClick and Visible World Partner for Highly-Targeted Video Ads
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DoubleClick and Visible World Partner for Highly-Targeted Video Ads

19y Matthew G. Nelson

DoubleClick and Visible World Partner for Highly-T...

The partnered companies are targeting national advertisers looking for single campaigns with multiple versions of geographically-based information. Re...

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ESPN, Nielsen Collaborate to Provide Cross-Platform Insights
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ESPN, Nielsen Collaborate to Provide Cross-Platform Insights

19y Fred Aun

ESPN, Nielsen Collaborate to Provide Cross-Platfor...

Sports media giant hopes to help advertisers grasp TV, Internet, and mobile interplay. Read More...

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Intel's Web Spend Mandate Could Mean Big Bucks for Online
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Intel's Web Spend Mandate Could Mean Big Bucks for Online

19y Enid Burns

Intel's Web Spend Mandate Could Mean Big Bucks for...

In Intel's plans to shift its ad budget online, co-op ad partners like Sony and Dell may have a bit of retooling to do to accommodate online budget re...

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Going Retro with SMS
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Going Retro with SMS

19y Courtney Acuff

Going Retro with SMS

Old-skool mobile messaging may be the best place for mobile marketing campaigns to start. Read More...

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Viral Ad Inspiration
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Viral Ad Inspiration

19y Tessa Wegert

Viral Ad Inspiration

Can a service that tracks online viral campaigns show how and why some work and others flop? Read More...

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Sony gets Chummy with MySpace, while Skype Places the Call
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Sony gets Chummy with MySpace, while Skype Places the Call

19y Matthew G. Nelson

Sony gets Chummy with MySpace, while Skype Places ...

Musical artists from local garage bands to chart-topping megastars have long ago figured out how to use MySpace profiles to promote their acts, and no...

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ValueClick Blames Q3 Revenues and Deflating Expectations on Lead Gen Slump
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ValueClick Blames Q3 Revenues and Deflating Expectations on Lead Gen Slump

19y Kate Kaye

ValueClick Blames Q3 Revenues and Deflating Expect...

The company's 2007 outlook has been lowered in recent months by over $20 million. Read More...

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Flip-flop Reviews Spark Sales for Bath and Body Works
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Flip-flop Reviews Spark Sales for Bath and Body Works

19y Matthew G. Nelson

Flip-flop Reviews Spark Sales for Bath and Body Wo...

The beauty product retailer tapped Bazaarvoice to identify its most prolific commentators, and will include their reviews in future advertising. Read ...

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ADSDAQ Exchange Opens for All Publishers
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ADSDAQ Exchange Opens for All Publishers

19y Kate Kaye

ADSDAQ Exchange Opens for All Publishers

ContextWeb's ADSDAQ ad exchange opened to all site publishers today following a testing period during which A&E Television Networks and others supplie...

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Superpages Goes Live with Local Video Advertising System
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Superpages Goes Live with Local Video Advertising System

19y Matthew G. Nelson

Superpages Goes Live with Local Video Advertising ...

The local online ad market is getting busier, as Superpages.com has brought its Superpages Video advertising product out of beta phase and into nation...

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Scripps Splits to Free Interactive to Grow as Traditional Slows
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Scripps Splits to Free Interactive to Grow as Traditional Slows

19y Matthew G. Nelson

Scripps Splits to Free Interactive to Grow as Trad...

The company said the division into separate traditional and interactive units won't affect advertisers. Read More...

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Execs & Accounts for October 17, 2007
Media

Execs & Accounts for October 17, 2007

19y Matthew G. Nelson

Execs & Accounts for October 17, 2007

Publicis Modem Steals Organic's Alencar; Two Yahoo Execs Move on; Hachette Filipacchi Grabes Weisgerber from Forbes Read More...

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Acxiom Blends Behavioral and Retargeting for Network Ads
Media

Acxiom Blends Behavioral and Retargeting for Network Ads

19y Enid Burns

Acxiom Blends Behavioral and Retargeting for Netwo...

Ads are targeted across the new Relevance-X network, which spans hundreds of properties represented by several ad networks and exchanges. Read More...

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More Evidence of Increased U.K. Online Marketing Spend
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More Evidence of Increased U.K. Online Marketing Spend

19y Jack Marshall

More Evidence of Increased U.K. Online Marketing S...

The survey also reports 13 percent of respondents are still not using the Internet for marketing at all. Read More...

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Yahoo Shows Signs of Display Ad Growth in Q3, Builds Publisher Network
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Yahoo Shows Signs of Display Ad Growth in Q3, Builds Publisher Network

19y Kate Kaye

Yahoo Shows Signs of Display Ad Growth in Q3, Buil...

The firm reported year-over-year display ad growth in Q3 2007, and overall revenues of approximately $1.77 billion, up 12 percent over Q3 2006. Read M...

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Yahoo Heats Up in Search Ad Race As Google Levels Off
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Yahoo Heats Up in Search Ad Race As Google Levels Off

19y Fred Aun

Yahoo Heats Up in Search Ad Race As Google Levels ...

A report by SearchIgnite and RBC Capital Markets reveals summertime doldrums for Google are a sign the search giant's growth is leveling off. Read Mor...

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Display Ad Creation and Trafficking System Launches
Media

Display Ad Creation and Trafficking System Launches

19y Kate Kaye

Display Ad Creation and Trafficking System Launche...

A former Classmates.com online exec is launching his latest venture today Read More...

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I Network, Therefore I Shop
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I Network, Therefore I Shop

19y Anna Maria Virzi

I Network, Therefore I Shop

Hardcore social networkers are more likely to visit retail Web sites for music, luxury goods, consumer electrics, and apparel, a study reports. comSco...

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Al Gore's TV Network Plays up the Internet
Media

Al Gore's TV Network Plays up the Internet

19y Anna Maria Virzi

Al Gore's TV Network Plays up the Internet

Current TV, a television network that sets out to encourage "citizen journalism," has overhauled its Web site to encourage more audience collaboration...

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Microsoft Health Ad Format Aimed at Calming Privacy Concerns
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Microsoft Health Ad Format Aimed at Calming Privacy Concerns

19y Matthew G. Nelson

Microsoft Health Ad Format Aimed at Calming Privac...

Ad widgets provide clickable links to privacy policies and information on Microsoft HealthVault, health search portal. Read More...

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Pfizer First of Many Pharma Partners for Doctors' Community
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Pfizer First of Many Pharma Partners for Doctors' Community

19y Kate Kaye

Pfizer First of Many Pharma Partners for Doctors' ...

Pfizer will launch a branded collaborative feature on physician community network Sermo next month. Read More...

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InfoSpace Divests Mobile to Motricity to Focus on Search
Media

InfoSpace Divests Mobile to Motricity to Focus on Search

19y Enid Burns

InfoSpace Divests Mobile to Motricity to Focus on ...

The $135 million all-cash transaction leaves InfoSpace to focus on its search business. Read More...

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