Zillow Crunches User Data to Target Homeowner-Based Ads
Media

Zillow Crunches User Data to Target Homeowner-Based Ads

19y Fred Aun

Zillow Crunches User Data to Target Homeowner-Base...

UPDATED: Real estate Web site launches ad tool that targets profiles of individual houses. Read More...

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Esurance and Cisco Among Hulu Beta Advertisers
Media

Esurance and Cisco Among Hulu Beta Advertisers

19y Kate Kaye

Esurance and Cisco Among Hulu Beta Advertisers

After testing the new Hulu video site from NewsCorp and NBC Universal, launched in beta today, weÂ’ve experienced some smooth streaming, and some vide...

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Dentsu America Gains Youthful Edge with Attik Acquisition
Media

Dentsu America Gains Youthful Edge with Attik Acquisition

19y Matthew G. Nelson

Dentsu America Gains Youthful Edge with Attik Acqu...

The creative agency is looking to capitalize on Dentsu's established brand reputation to bring in previously wary potential clients. Read More...

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Facebook App Developers See More Ad Rep Options
Media

Facebook App Developers See More Ad Rep Options

19y Zachary Rodgers

Facebook App Developers See More Ad Rep Options

AdBrite has begun allowing media buyers to target Facebook users. Read More...

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Marketing With Podcasts, Part 2
Media

Marketing With Podcasts, Part 2

19y Harry Gold

Marketing With Podcasts, Part 2

Podcasting guru Mark McCrery outlines advertising and sponsorship opportunities available for marketers. Second in a series. Read More...

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Responsys Manages Team, Campaigns for You
Media

Responsys Manages Team, Campaigns for You

19y Enid Burns

Responsys Manages Team, Campaigns for You

How do you track the status of all the moving parts on your ad campaigns? Responsys' CMO Scott Olrich said companies use spreadsheets and basic softwa...

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New and Returning Clickstream
Media

New and Returning Clickstream

19y Enid Burns

New and Returning Clickstream

Hitwise today enhanced its clickstream reporting to include competitive intelligence on new and returning visitors Read More...

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MSLO Names Three Execs, Signals Upcoming Online Changes
Media

MSLO Names Three Execs, Signals Upcoming Online Changes

19y Enid Burns

MSLO Names Three Execs, Signals Upcoming Online Ch...

Expect Martha Stewart Living Omnimedia to make a bigger impact in online before too long Read More...

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Despite Praise for Web, Real Estate Advertisers Unsure about What Works
Media

Despite Praise for Web, Real Estate Advertisers Unsure about What Works

19y Kate Kaye

Despite Praise for Web, Real Estate Advertisers Un...

According to a new report, 47 percent of the advertiser segment plans to spend more on ads this year, down about 11 percent since last year. Read More...

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Forbes.com Among Publishers Experimenting with Lead Gen
Media

Forbes.com Among Publishers Experimenting with Lead Gen

19y Kate Kaye

Forbes.com Among Publishers Experimenting with Lea...

The publisher has partnered with Matchpoint, among other lead gen services, to run form-based units on its site. Read More...

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Execs & Accounts for October 29, 2007
Media

Execs & Accounts for October 29, 2007

19y Matthew G. Nelson

Execs & Accounts for October 29, 2007

Avenue A / Razorfish names Hunsdale EVP worldwide operations; WhittmanHart names CEOs for agency and consulting arms; Gorilla Nation creates kids vert...

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Marvel Pursues Deeper Online Ad Integrations
Media

Marvel Pursues Deeper Online Ad Integrations

19y Matthew G. Nelson

Marvel Pursues Deeper Online Ad Integrations

Taps Gorilla Nation to rep sponsorships and other opportunities on Marvel.com. Read More...

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Direct Revenue and Best Offers Bite the Dust
Media

Direct Revenue and Best Offers Bite the Dust

19y Kate Kaye

Direct Revenue and Best Offers Bite the Dust

Alleged spyware purveyor Direct Revenue is kaput Read More...

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Because It's Friday...and Beacuse It's Technically Worksafe
Media

Because It's Friday...and Beacuse It's Technically Worksafe

19y Rebecca Lieb

Because It's Friday...and Beacuse It's Technically...

It's a longstanding editorial policy that we do not -- ever -- reprint press releases Read More...

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Omniture to Buy Visual Sciences, Furthering Consolidation
Media

Omniture to Buy Visual Sciences, Furthering Consolidation

19y Enid Burns

Omniture to Buy Visual Sciences, Furthering Consol...

The analytics industry deal valued at $394 million is the latest in a series of acquisitions by the company. Read More...

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WSJ Partners with Acura for Sponsored News Section
Media

WSJ Partners with Acura for Sponsored News Section

19y Matthew G. Nelson

WSJ Partners with Acura for Sponsored News Section

The news organization will provide archive and breaking news about technology directly to the Acura's microsite. Read More...

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Execs & Accounts for October 26, 2007
Media

Execs & Accounts for October 26, 2007

19y Matthew G. Nelson

Execs & Accounts for October 26, 2007

Q Interactive promotes Stec to VP of sales; MediaBrains hires four execs; Marchex names Hanauer vice chairman. Read More...

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Subway Expands Mobile Program to More Stores
Media

Subway Expands Mobile Program to More Stores

19y Fred Aun

Subway Expands Mobile Program to More Stores

My Subway Mobile, provided by Modiv, spreads to about 500 franchises. Read More...

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Online Video Grows Up
Media

Online Video Grows Up

19y Dorian Sweet

Online Video Grows Up

Online video is changing and maturing. What are you doing about it? Read More...

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Microsoft Reports Strong Q1, Pledges Investments in Advertising, Search
Media

Microsoft Reports Strong Q1, Pledges Investments in Advertising, Search

19y Matthew G. Nelson

Microsoft Reports Strong Q1, Pledges Investments i...

Company points to aQuantive acquisition and Facebook partnership as playing key roles to develop its advertising business. Read More...

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Top 10 U.S. Search Providers, September 2007
Media

Top 10 U.S. Search Providers, September 2007

19y Enid Burns

Top 10 U.S. Search Providers, September 2007

The top 10 search engines and search providers by the number of users and share of total searches. Read More...

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Millions of Virtual Artists
Media

Millions of Virtual Artists

19y Matthew G. Nelson

Millions of Virtual Artists

Is virtual art still art if it's not really real? It's a question that Millions of Us, a digital agency specializing in virtual worlds, isn't worried ...

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Major Digital Advertiser AT&T Hands All Media Duties to MEC
Media

Major Digital Advertiser AT&T Hands All Media Duties to MEC

19y Zachary Rodgers

Major Digital Advertiser AT&T Hands All Media Duti...

Mediaedge:cia has triumphed over Omnicom's OMD, GSD&M's Idea City, and Publicis's Digitas in the agency shootout for 100 percent control of AT&T's est...

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Cammie Dunaway Wants You...
Media

Cammie Dunaway Wants You...

19y Kate Kaye

Cammie Dunaway Wants You...

...to play video games, if you don't already, that is. Oh, and they have to be on a Nintendo device Read More...

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'Guitar Hero III' Plays Up Product Integration
Media

'Guitar Hero III' Plays Up Product Integration

19y Enid Burns

'Guitar Hero III' Plays Up Product Integration

There's game franchises that remain largely untouchable to in-game advertising and product integration, such as "Halo" and "Call of Duty." And then th...

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Two Views of Advertising's Future
Media

Two Views of Advertising's Future

19y Anna Maria Virzi

Two Views of Advertising's Future

Author and academic Douglas Rushkoff sounded a wake-up call to advertisers and marketers: your business will be dead unless you work with companies an...

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Did he just say Internet marketing doesn't work?
Media

Did he just say Internet marketing doesn't work?

19y Kate Kaye

Did he just say Internet marketing doesn't work?

Did Rushkoff really just say that? Sheryl and I peered at one another in disbelief Read More...

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