Judy's Book Sell-Off Signals Investor Impatience
Media

Judy's Book Sell-Off Signals Investor Impatience

19y Kate Kaye

Judy's Book Sell-Off Signals Investor Impatience

The local shopping deals site is cutting full-time employees and seeking a buyer. Read More...

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Video Ads No Longer Just for the Elite
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Video Ads No Longer Just for the Elite

19y Tessa Wegert

Video Ads No Longer Just for the Elite

The ability to create unique ads quickly and easily doesn't discriminate, nor should marketers who could use a more innovative video presence online. ...

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And the Winners Are...
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And the Winners Are...

19y Anna Maria Virzi

And the Winners Are...

In recognition of its 10th anniversary, the ClickZ Network today conferred 10 awards in 10 categories to products, services, businesses, and people wh...

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Targeting Mobile Campaigns by Carrier
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Targeting Mobile Campaigns by Carrier

19y Enid Burns

Targeting Mobile Campaigns by Carrier

At CTIA this past spring Millennial Media launched its Decktrade mobile ad network Read More...

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More on MySpace Games
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More on MySpace Games

19y Enid Burns

More on MySpace Games

In the wake of the news of the upcoming MySpace Games channel , I wanted to highlight the quality and engagement potential casual games can add to the...

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Is it True There's Free Mobile Games?
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Is it True There's Free Mobile Games?

19y Enid Burns

Is it True There's Free Mobile Games?

Yes, the days of mobile handsets coming pre-installed with a free game of Snake may be coming to an end Read More...

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Google Pairs with Nielsen on Data for TV Ads Program
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Google Pairs with Nielsen on Data for TV Ads Program

19y Zachary Rodgers

Google Pairs with Nielsen on Data for TV Ads Progr...

Google's bid marketplace for television ad inventory has gotten off to a slow start by many measures Read More...

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Wunderman Acquires Blast Radius
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Wunderman Acquires Blast Radius

19y Zachary Rodgers

Wunderman Acquires Blast Radius

Ten-year-old Blast Radius employs 400 in Europe and North America, and has lately been known for building brand communities online. Read More...

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MySpace to Offer Casual Games, Monetized Through In-House Sales
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MySpace to Offer Casual Games, Monetized Through In-House Sales

19y Enid Burns

MySpace to Offer Casual Games, Monetized Through I...

MySpace will take the lead in selling ads against games provided by white label casual gaming company Oberon. Read More...

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Land Rover Targets Young, Affluent Consumers with Mobile Campaign
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Land Rover Targets Young, Affluent Consumers with Mobile Campaign

19y Matthew G. Nelson

Land Rover Targets Young, Affluent Consumers with ...

Columbia Records and Subway also recently signed mobile promotion deals with Mywaves and Modiv Media, respectively. Read More...

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Execs & Accounts for October 24, 2007
Media

Execs & Accounts for October 24, 2007

19y Matthew G. Nelson

Execs & Accounts for October 24, 2007

Tacoda gets Grigorovici from Digitas; Colangelo grabs Tribal's Lambert; TheStreet.com signs Quigo; NBA's Hornets hires Publicis Read More...

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Search Continues to Drive NYTimes Co Traffic and Revenue
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Search Continues to Drive NYTimes Co Traffic and Revenue

19y Kate Kaye

Search Continues to Drive NYTimes Co Traffic and R...

The New York Times Co's digital business revenues grew 26.5 percent in Q3 over the same quarter of '06, the company said during today's earnings call ...

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Habeas 'E-Mail Insecurity Factor' Findings
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Habeas 'E-Mail Insecurity Factor' Findings

19y Enid Burns

Habeas 'E-Mail Insecurity Factor' Findings

This week Habeas released the results to a study on e-mail study on e-mail, in which it found a certain e-mail insecurity factor among Internet users ...

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Mozilla Revenues Soar with Search Marketing Fortunes
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Mozilla Revenues Soar with Search Marketing Fortunes

19y Zachary Rodgers

Mozilla Revenues Soar with Search Marketing Fortun...

Mozilla continues to grow by leaps and bounds, largely owing to the long-standing search distribution deal between Firefox and Google Read More...

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No Ad Revenue Lost from NBC Pulling YouTube Clips
Media

No Ad Revenue Lost from NBC Pulling YouTube Clips

19y Kate Kaye

No Ad Revenue Lost from NBC Pulling YouTube Clips

There are lots of stories out there today about NBC Universal hoisting its promo clips off YouTube. A couple important points to note as confirmed wit...

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GuardianAmerica.com Launches Today
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GuardianAmerica.com Launches Today

19y Jack Marshall

GuardianAmerica.com Launches Today

The Guardian today launched its new U.S Read More

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The Eyes Have It
Media

The Eyes Have It

19y Rebecca Lieb

The Eyes Have It

Congratulations to our longtime paid search columnist Kevin Lee Read More

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TruEffect Unwraps Cookie-Free Ad Serving
Media

TruEffect Unwraps Cookie-Free Ad Serving

19y Fred Aun

TruEffect Unwraps Cookie-Free Ad Serving

Broomfield, CO-based firm also introduces an Excel-friendly ad serving platform. Read More...

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Medio Enables Site Search for WAP Publishers
Media

Medio Enables Site Search for WAP Publishers

19y Enid Burns

Medio Enables Site Search for WAP Publishers

Search functionality on publisher sites brings further ad inventory through sponsored search listings. Read More...

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Are Online Agencies Capitalizing on Market Opportunity?
Media

Are Online Agencies Capitalizing on Market Opportunity?

19y Hollis Thomases

Are Online Agencies Capitalizing on Market Opportu...

Why interactive agencies must do a better job of practicing what they preach. Read More...

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Viewpoint and Interwoven both make Acquisitions to Strengthen their Content Management Offerings
Media

Viewpoint and Interwoven both make Acquisitions to Strengthen their Content...

19y Matthew G. Nelson

Viewpoint and Interwoven both make Acquisitions to...

Internet marketing technology company Viewpoint is acquiring Springbox, an interactive marketing firm Read More...

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Shelter Media Is at Home with Adify
Media

Shelter Media Is at Home with Adify

19y Kate Kaye

Shelter Media Is at Home with Adify

Home and Garden content and retail site network Shelter Media is the latest to use Adify's ad sales and management platform Read More...

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Recent Viacom Moves Reflect Dedication to Monetization
Media

Recent Viacom Moves Reflect Dedication to Monetization

19y Matthew G. Nelson

Recent Viacom Moves Reflect Dedication to Monetiza...

The launch of thedailyshow.com and collaboration with other media giants to prevent illegal sharing of copyrighted video represent Viacom's seriousnes...

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Electronics Maker Philips Commences Online Push
Media

Electronics Maker Philips Commences Online Push

19y Jack Marshall

Electronics Maker Philips Commences Online Push

New campaigns and sites will emphasize viral, search, and "real world interaction." Read More...

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Execs & Accounts for October 22, 2007
Media

Execs & Accounts for October 22, 2007

19y Matthew G. Nelson

Execs & Accounts for October 22, 2007

MySpace boosts Bryce Emo; Glam taps John Trimble to head sales; Blockbuster and bebe select agencies of record. Read More...

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Mobile Advertising 101: Tips for Beginners
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Mobile Advertising 101: Tips for Beginners

19y Enid Burns

Mobile Advertising 101: Tips for Beginners

Mobile advertising businesses team up to educate advertisers on basics. Read More...

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Yahoo's Superhero CMO Dunaway Resigns
Media

Yahoo's Superhero CMO Dunaway Resigns

19y Kate Kaye

Yahoo's Superhero CMO Dunaway Resigns

Yahoo VP of Global Brand Marketing Allen Olivo will take Dunaway's place temporarily. Read More...

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