Amid rumors, Epsilon confirms Interactive President and CEO Al DiGuido is no longer with the company; three other unnamed staffers have also departed....
View articleAny political candidate with a clue is using YouTube as a second online home to distribute video ads, event footage and the like Read More...
View articleTraditional media, and traditional marketers, have an advantage if they can migrate their skills in storytelling to the online world, they say. Read M...
View articleThe tech firm convenes an organization comprised of advertisers and agencies who aim to define and reduce click fraud. Read More...
View articleMicrosoft VP Joanne Bradford challenged marketers to "give more than you take." Read More...
View articleUPDATE: Pronto.com is stealing a page from Google’s playbook with a minimalist, ad-free homepage serving up a mix of results from paid sponsors and ot...
View articleWebcast advertising is no cookie-cutter deal. Read More
View articleMicrosoft and Google have polar opposite approaches to ad sales, according to Joanne Bradford, corporate VP of sales and marketing for Microsoft's Dig...
View articleThe Journal had an interesting, top level Q&A with Yahoo's Wenda Harris Millard today Read More...
View articleA moment-ago straw poll among ClickZ reporters confirmed that several of us are seeing a rise in a new PR tactic: publicists sending us e-mail about t...
View articleWith all the supposed demand for video ad inventory, you'd think I wouldn't be subjected to the same pre-roll ad over and over Read More...
View articleUPDATE : Microsoft partners with the producers of Live 8 to stream more live music on MSN Video. Read More...
View articleOrganic builds new Mitsubishi site; VBMA relaunches with new chair; MindComet promotes Lewis to CEO. Read More...
View articleCampaigns for Universal’s Black Dahlia, CVS and Bud Light are part of the newspaper publisher’s broader efforts to garner national ad dollars. Read Mo...
View articleDespite their digital media focus, speakers at two Advertising Week events stressed the importance of television in the ad mix. Read More...
View articleAccording to eMarketer, online ad spending will grow 26.8 percent this year to $15.9 billion, putting it on pace to overtake radio by 2008. Read More...
View articleExecutives claim a new listening service will help marketers treat social media as a channel like any other. Read More...
View articlePiggybacking can be a smart way to ensure just a little more bang for the buck. But a lot depends on the actual ad campaign. Read More...
View articleVideoEgg's new ad network launches with user-generated video and several social media site partners, including Dogster and Bebo. Read More...
View articleAdvertisers looking for an opportunity to sponsor a podcast, but who also want the backing of a big brand can look no farther than Forbes.com Read Mor...
View articleRishad Tobaccowala, CEO of Denuo, said this morning there's no such thing as long-term media planning anymore Read More...
View articleToday Revenue Science announced it will enable behavioral ad targeting across all of Gannett’s paper and local TV station sites, including USAToday.co...
View articleMickey D's has teamed with Akoo to launch the francise's first m-Venue platform in a mall outside Chicago Read More...
View articleMaybe it's just an early Monday morning thing, but sitting at the IAB's MIXX event, I can't help but think that the logo and overall visual identity :...
View articleThe Interactive Advertising Bureau and PricewaterhouseCoopers say marketers are still growing their digital spend like gangbusters. Read More...
View articleNew ad strategy aims to bring together multiple ad products in a unified offering. Read More...
View articleAmanda Congdon and Ze Frank score separate sponsorship deals with Ford Motor Company and GoDaddy.com, respectively. Read More...
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