Microsoft Adds Pay-Per-Call Ads to Mobile Search
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Microsoft Adds Pay-Per-Call Ads to Mobile Search

20y Kevin Newcomb

Microsoft Adds Pay-Per-Call Ads to Mobile Search

A deal with Ingenio will bring sponsored links to Windows Live Search for mobile. Read More...

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Execs & Accounts for October 9, 2006
Media

Execs & Accounts for October 9, 2006

20y rumo

Execs & Accounts for October 9, 2006

RPA launches online campaign for Honda's 2007 Element; Audi hands digital marketing duties to Factory Design Labs. Read More...

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IYP Searches Grow In Local Category
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IYP Searches Grow In Local Category

20y Enid Burns

IYP Searches Grow In Local Category

Internet Yellow Pages searches saw 46 percent growth since last year, as local search across the Web grew by 43 percent. Read More...

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Forrester to Marketers: Let Age Define Your Buy
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Forrester to Marketers: Let Age Define Your Buy

20y Kevin Newcomb

Forrester to Marketers: Let Age Define Your Buy

A Forrester Research study finds that generations of users show significant differences in media consumption and response to various forms of marketin...

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BK Cooks Up Branded Xbox Titles
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BK Cooks Up Branded Xbox Titles

20y Enid Burns

BK Cooks Up Branded Xbox Titles

Burger King plans to offer three Xbox games to restaurant customers, and eventually to put five million units in the hands of gamers of all ages. Read...

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Election '06: Web Ads Support Smokers Rights in Arizona
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Election '06: Web Ads Support Smokers Rights in Arizona

20y Kate Kaye

Election '06: Web Ads Support Smokers Rights in Ar...

And you thought all negative campaign ads were just for candidates Read More...

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Web 2.0: Problems of Measurement
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Web 2.0: Problems of Measurement

20y Zachary Rodgers

Web 2.0: Problems of Measurement

During a shared keynote at WebSideStory’s ActiveInsights event this week, Organic CEO Mark Kingdon and Director of Experience Design John Manoogian di...

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As Gaming Gets Social, More Play Online
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As Gaming Gets Social, More Play Online

20y Kevin Newcomb

As Gaming Gets Social, More Play Online

A new study from Nielsen Entertainment finds more than half of active gamers play online, and that most of them are women. Read More...

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Execs & Accounts for October 6, 2006
Media

Execs & Accounts for October 6, 2006

20y rumo

Execs & Accounts for October 6, 2006

Reuters adds digital vets to sales and research teams; Real Branding hires two. Read More...

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Web Gambling Law Could Slash Ad Revenues, and Open Doors
Media

Web Gambling Law Could Slash Ad Revenues, and Open Doors

20y Kate Kaye

Web Gambling Law Could Slash Ad Revenues, and Open...

In the aftermath of legislation outlawing U.S. online gambling transactions, ads are expected to dwindle, affiliate sites are scrambling, and newcomer...

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Pew Zeroes in on 'Web 2.0,' Sort Of
Media

Pew Zeroes in on 'Web 2.0,' Sort Of

20y Enid Burns

Pew Zeroes in on 'Web 2.0,' Sort Of

Internet companies are pushing the Web in new directions, but the industry and analysts still find it difficult to put a hard definition to Web 2.0. R...

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When Will Social Media Meet Rich Media?
Media

When Will Social Media Meet Rich Media?

20y Ian Schafer

When Will Social Media Meet Rich Media?

Why we must turn rich media into en-rich media. Read More...

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Top 10 Search Terms by Category, Four Weeks Ending September 30, 2006
Media

Top 10 Search Terms by Category, Four Weeks Ending September 30, 2006

20y rumo

Top 10 Search Terms by Category, Four Weeks Ending...

A look at the month's top search terms in IT and Internet; automotive; movies; Internet advertising; food and beverage; pharmaceuticals and medical; b...

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MySpace Populated by Elderly and Infirm: comScore
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MySpace Populated by Elderly and Infirm: comScore

20y Zachary Rodgers

MySpace Populated by Elderly and Infirm: comScore

ComeScore reports this afternoon that MySpace users are suddenly a bunch of codgers Read More...

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Detroit Buys Digital Media in More Places
Media

Detroit Buys Digital Media in More Places

20y Joan Voight

Detroit Buys Digital Media in More Places

What's really behind Yahoo's auto warning? Carmakers are reaching beyond portals as they boosts online budgets. Read More...

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Need Advice? Ask Mr. T
Media

Need Advice? Ask Mr. T

20y Kate Kaye

Need Advice? Ask Mr. T

Any child of the '80s will remember the mohawked, gold-chain-wearing tough guy from the "A-Team," Mr Read More...

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Consumer Control & Marketing - In A Nutshell
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Consumer Control & Marketing - In A Nutshell

20y Rebecca Lieb

Consumer Control & Marketing - In A Nutshell

At the CMO Council Summit , Dean Harris of Kayak, Josh Brooks of MySpace, and Page Murray from Palm are talking brand building Read More...

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Edelman on Trusted Download
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Edelman on Trusted Download

20y Kate Kaye

Edelman on Trusted Download

I thought I'd add a bit more depth to my piece today looking at the impact of Ben Edelman's recent paper taking TRUSTe to task Read More...

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SEMPO Turns Gaze In-House
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SEMPO Turns Gaze In-House

20y Kevin Newcomb

SEMPO Turns Gaze In-House

The search marketing trade group expands its initiatives focused on in-house SEM pros. Read More...

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Yahoo Debuts Mobile Search Ads Beta
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Yahoo Debuts Mobile Search Ads Beta

20y Ryan Naraine

Yahoo Debuts Mobile Search Ads Beta

Keyword bidding on Yahoo's mobile search platform comes less than a month after Google began testing a similar product. Read More...

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PodZinger to Offer Targeted Video Ads
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PodZinger to Offer Targeted Video Ads

20y Kevin Newcomb

PodZinger to Offer Targeted Video Ads

The audio and video search engine is selling video ads targetable by search keyword and video content. Read More...

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Music to Advertisers' Ears: Webcasts
Media

Music to Advertisers' Ears: Webcasts

20y Tessa Wegert

Music to Advertisers' Ears: Webcasts

If you think Webcasts are a one-time event that fade from memory once the lights have faded, think again. Read More...

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Mobile Advertising: What's In It for the Consumer?
Media

Mobile Advertising: What's In It for the Consumer?

20y Laura Marriott

Mobile Advertising: What's In It for the Consumer?

Mobile may just be taking off, but already targeting and other sophisticated techniques benefit consumers and advertisers alike. Read More...

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Ben Edelman vs. TRUSTe: Can't We All Just Get Along?
Media

Ben Edelman vs. TRUSTe: Can't We All Just Get Along?

20y Kate Kaye

Ben Edelman vs. TRUSTe: Can't We All Just Get Alon...

UPDATE: Spyware researcher Ben Edelman contends many TRUSTe-certified sites can't be trusted, but there's more to the story. Read More...

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LiveJournal Opens Door to Advertisers
Media

LiveJournal Opens Door to Advertisers

20y Kevin Newcomb

LiveJournal Opens Door to Advertisers

The Six Apart blogging platform lets marketers sponsor communities and features. Read More...

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NAA Unveils Audience Data Tool, Says Online Reach is Up
Media

NAA Unveils Audience Data Tool, Says Online Reach is Up

20y Kate Kaye

NAA Unveils Audience Data Tool, Says Online Reach ...

UPDATE: Unique visitors to newspaper sites jumped 31 percent for the first half of the year. Read More...

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Execs & Accounts for October 4, 2006
Media

Execs & Accounts for October 4, 2006

20y rumo

Execs & Accounts for October 4, 2006

DoubleClick E-mail vet Kirby lands at Merkle; Heavy.com hires Rohrer as EVP of revenue; Waterfront Media names Donat/Wald its agency of record Read Mo...

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