Fox and Showtime to Stream Shows This Fall
Media

Fox and Showtime to Stream Shows This Fall

20y Kevin Newcomb

Fox and Showtime to Stream Shows This Fall

Fox fall programs will appear on corporate sibling MySpace and the MyFoxLocal Web sites of affiliate stations. Read More...

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Kohl's Gets 'Flushed Away'
Media

Kohl's Gets 'Flushed Away'

20y Enid Burns

Kohl's Gets 'Flushed Away'

Animated films are a hot license for video game publishers, but are usually off-limits to advertisers and marketers wanting to buy in on the brand Rea...

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WSJ's Utterly Oxymoronic Take On Pre-Roll Ads
Media

WSJ's Utterly Oxymoronic Take On Pre-Roll Ads

20y Rebecca Lieb

WSJ's Utterly Oxymoronic Take On Pre-Roll Ads

In a none-too-enlightening piece examining the pre-roll conundrum in video advertising, The Wall Street Journal ( subscription required ) makes a stat...

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Welcome to the Workin' Web: Crazy Jobs Classifieds Space
Media

Welcome to the Workin' Web: Crazy Jobs Classifieds Space

20y Kate Kaye

Welcome to the Workin' Web: Crazy Jobs Classifieds...

A couple recent ventures show the online jobs classifieds space is still zigging as it zags Read More...

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Focalyst Forum: The Fogies are Online
Media

Focalyst Forum: The Fogies are Online

20y Enid Burns

Focalyst Forum: The Fogies are Online

Boomers are spending loads of time online these days, what with an increase in broadband connections and new sites and even social networks explicitly...

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SEMPO Needs Data Donors
Media

SEMPO Needs Data Donors

20y Enid Burns

SEMPO Needs Data Donors

As it continues to gather data for a click fraud study to be conducted by Fair Isaac, the Search Engine Marketing Professional Organization (SEMPO) is...

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NetRatings Continues to Enforce Patents
Media

NetRatings Continues to Enforce Patents

20y Matthew G. Nelson

NetRatings Continues to Enforce Patents

Web analytics provider Coremetrics became the fifth company to settle a patent infringement suit filed in May by online research firm NetRatings. Core...

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Help Make Corporate Blogging a Less Mushy Prospect
Media

Help Make Corporate Blogging a Less Mushy Prospect

20y Zachary Rodgers

Help Make Corporate Blogging a Less Mushy Prospect

Forrester's Charlene Li is working to develop a framework for measuring the ROI of corporate blogging, and she needs your help Read More...

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Start-up Plans to Streamline Classified Ad Creation
Media

Start-up Plans to Streamline Classified Ad Creation

20y Ryan Naraine

Start-up Plans to Streamline Classified Ad Creatio...

As big players vie for dominance in the online classifieds space, vFlyer aims to make the process easier for sellers. Read More...

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Blogs Suffer in Poll On Preferred News Sources
Media

Blogs Suffer in Poll On Preferred News Sources

20y Enid Burns

Blogs Suffer in Poll On Preferred News Sources

Traditional media rank higher than the Internet and blogs as sources of urgent breaking news, while people go to emerging media for entertainment news...

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Google Pretties Up for Madison Avenue
Media

Google Pretties Up for Madison Avenue

20y Zachary Rodgers

Google Pretties Up for Madison Avenue

The search giant takes the C train down to Chelsea. Read More...

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Tribal Offers Roadblock Alternative
Media

Tribal Offers Roadblock Alternative

20y Enid Burns

Tribal Offers Roadblock Alternative

Ad network Tribal Fusion creates its version of a roadblock ad unit to offer its clients greater reach. Read More...

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American Express' Media Meshing
Media

American Express' Media Meshing

20y Pete Lerma

American Express' Media Meshing

Driving viewers from TV to the Web, and back again. Read More

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Google's New New York Office
Media

Google's New New York Office

20y Rebecca Lieb

Google's New New York Office

Google moved into stylish, cavernous, and very Google-y new digs in New York this morning Read More...

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Interested in an "SEM Scholarship"?
Media

Interested in an "SEM Scholarship"?

20y Kate Kaye

Interested in an "SEM Scholarship"?

Have you got tips, tricks, or secret tactics to share about search engine optimization, pay-per-click advertising or social media optimization? Submit...

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Ask Upgrades Sponsored Listings
Media

Ask Upgrades Sponsored Listings

20y Kevin Newcomb

Ask Upgrades Sponsored Listings

New tools improve management of larger campaigns, and premium inventory has been added across several IAC sites. Read More...

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Execs & Accounts for October 2, 2006
Media

Execs & Accounts for October 2, 2006

20y Kevin Newcomb

Execs & Accounts for October 2, 2006

NetShelter names Zuech director of sales; PopWorx to launch Russian vodka SV Supreme; iREIT names Marchex's Snyder to COO Read More...

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Newspaper Self-Help Guide Aims to Shake Up Old Habits
Media

Newspaper Self-Help Guide Aims to Shake Up Old Habits

20y Kate Kaye

Newspaper Self-Help Guide Aims to Shake Up Old Hab...

A new report, one year in the making, recommends paper publishers shift both content and ad models to compete. Read More...

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Facebook Adds New Targeted Ad Unit
Media

Facebook Adds New Targeted Ad Unit

20y Kevin Newcomb

Facebook Adds New Targeted Ad Unit

Facebook is adding a new targeted display ad unit to member home pages, joining existing display and text ads shown on other areas of the site. Read M...

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Social Networking for the IT Set: Will Marketers Bite?
Media

Social Networking for the IT Set: Will Marketers Bite?

20y Kate Kaye

Social Networking for the IT Set: Will Marketers B...

More and more B-to-B tech sites are facilitating user-generated content and offering social networking tools to help advertisers reach niche IT pros, ...

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Election '06: Candidate Sites Matter in Tight VA Senate Race
Media

Election '06: Candidate Sites Matter in Tight VA Senate Race

20y Kate Kaye

Election '06: Candidate Sites Matter in Tight VA S...

I just heard a report on NPR's All Things Considered during which Robert Siegel spoke with residents of the booming Virginia county of Loudoun, where,...

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A Big Week for RSS Marketing
Media

A Big Week for RSS Marketing

20y Zachary Rodgers

A Big Week for RSS Marketing

The following post was written by Ryan Naraine: A flurry of RSS marketing announcements crossed the wires this week, including the launch of a new ad-...

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Ad Council's 'Generous Nation' Campaign Has Hefty Online Piece
Media

Ad Council's 'Generous Nation' Campaign Has Hefty Online Piece

20y Zachary Rodgers

Ad Council's 'Generous Nation' Campaign Has Hefty ...

Ad Council launched its philanthropy-focused "Generous Nation" campaign this week, and the effort includes an Internet media buy and Web site at DontA...

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ESPN Mobile Takes a Long Walk Off a Short Dock
Media

ESPN Mobile Takes a Long Walk Off a Short Dock

20y Zachary Rodgers

ESPN Mobile Takes a Long Walk Off a Short Dock

Whispers of trouble at ESPN's fledgling MVNO have in recent day s grown to a roar, and now it's official: The company will shut down the service by th...

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AdCenter Advertisers Like Returns, Want More
Media

AdCenter Advertisers Like Returns, Want More

20y Kevin Newcomb

AdCenter Advertisers Like Returns, Want More

Advertisers using Microsoft's adCenter are happy with the results they're seeing, but are getting impatient for more traffic. Read More...

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Execs & Accounts for September 29, 2006
Media

Execs & Accounts for September 29, 2006

20y rumo

Execs & Accounts for September 29, 2006

Oddcast develops avatar campaigns for several international clients; YouTube hires first CMO; Pfizer taps Frog Creation for new kids-focused science s...

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The Dimensionality of Nothing
Media

The Dimensionality of Nothing

20y Dorian Sweet

The Dimensionality of Nothing

If no one uses a rich media ad, does it exist? Read More

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