A Hyper-Relevant CGM Campaign for HBO's 'The Wire'
Media

A Hyper-Relevant CGM Campaign for HBO's 'The Wire'

20y Enid Burns

A Hyper-Relevant CGM Campaign for HBO's 'The Wire'

A spoken word and slam poetry contest on urban site Blastro plugs the show's fourth season. Read More...

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Execs & Accounts for September 15, 2006
Media

Execs & Accounts for September 15, 2006

20y rumo

Execs & Accounts for September 15, 2006

AKQA names New York managing director; Revenue Science wins Japanese business. Read More...

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Wordy Web Triumvirate Revamps Sites, Embraces Direct Ad Sales
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Wordy Web Triumvirate Revamps Sites, Embraces Direct Ad Sales

20y Kate Kaye

Wordy Web Triumvirate Revamps Sites, Embraces Dire...

Lexico is ramping up its direct ad sales and hoping redesigns of Dictionary.com and sister sites will help attract top brands. Read More...

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Advertising Placements by Industry and Top Sponsored Links, August 2006
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Advertising Placements by Industry and Top Sponsored Links, August 2006

20y rumo

Advertising Placements by Industry and Top Sponsor...

Advertising Placements by Industry and Top Sponsored Links, August 2006 Read More...

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The Death of the Web Site, Part 2
Media

The Death of the Web Site, Part 2

20y Dorian Sweet

The Death of the Web Site, Part 2

With hyper-speed growth of user-generated advocacy, are Web sites becoming outmoded? Part two of a two-part series. Read More...

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Wii Channels, and Other Nintendo News
Media

Wii Channels, and Other Nintendo News

20y Enid Burns

Wii Channels, and Other Nintendo News

For its upcoming console the Wii, Nintendo wants to expand its appeal way beyond gamers Read More...

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Revver Compensates Video Creators and 'Sharers'
Media

Revver Compensates Video Creators and 'Sharers'

20y Zachary Rodgers

Revver Compensates Video Creators and 'Sharers'

Video hosting and sharing service Revver is now out of beta with new features, and I've been looking at and playing around with it some, trying to gau...

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Optimize for E-Mail First, Mobile Later
Media

Optimize for E-Mail First, Mobile Later

20y Rebecca Lieb

Optimize for E-Mail First, Mobile Later

If you're not a journalist, you've probably never seen the e-mails of press releases PR Newswire sends to the media Read More...

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Demand Measurement, But Respect Creative Experimentation
Media

Demand Measurement, But Respect Creative Experimentation

20y Zachary Rodgers

Demand Measurement, But Respect Creative Experimen...

Quote of the Day: “Companies, marketing departments and the top-level executives need to give a little room for experimentation Read More...

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Google Slaps Its Sticker on QuickBooks
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Google Slaps Its Sticker on QuickBooks

20y Ryan Naraine

Google Slaps Its Sticker on QuickBooks

An alliance with Intuit aims for the long tail. Read More...

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WPP Commits to TiVo Ad Buys
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WPP Commits to TiVo Ad Buys

20y Kevin Newcomb

WPP Commits to TiVo Ad Buys

A deal with GroupM is TiVo's third upfront deal with a big agency group, following Interpublic and Omnicom. Read More...

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InterContinental Hotels Books TurnHere for Branded Web Films
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InterContinental Hotels Books TurnHere for Branded Web Films

20y Kate Kaye

InterContinental Hotels Books TurnHere for Branded...

TurnHere's first film series for an international advertiser is in production and will feature 140 short films, one for each of the hotel chain's loca...

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Cable Feels Heat from Online Ads
Media

Cable Feels Heat from Online Ads

20y Kevin Newcomb

Cable Feels Heat from Online Ads

A report from Kagan Research finds that pressure from advertisers wanting more interactive ads and better viewer data is changing the cable advertisin...

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Online Classifieds: A Fresh Look, Part 2
Media

Online Classifieds: A Fresh Look, Part 2

20y Tessa Wegert

Online Classifieds: A Fresh Look, Part 2

Online classifieds have a fresh look. Isn't it time to give the channel a look yourself? Last of a two-part series. Read More...

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Yahoo Drops 7 Figures on Answers in UK
Media

Yahoo Drops 7 Figures on Answers in UK

20y Kate Kaye

Yahoo Drops 7 Figures on Answers in UK

Yahoo unveiled its Answers site in the UK earlier this month, along with a hefty marketing campaign to back it up Read More...

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CTIA Wireless Round-Up
Media

CTIA Wireless Round-Up

20y Enid Burns

CTIA Wireless Round-Up

There's been talk that this is the year advertising will hit wireless in a meaningful way, and at CTIA this week, a handful of advertising and marketi...

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ABC Cuts Affiliates Into the Broadband Sweetness
Media

ABC Cuts Affiliates Into the Broadband Sweetness

20y Zachary Rodgers

ABC Cuts Affiliates Into the Broadband Sweetness

ABC reached a deal with its affiliate stations to let them feature its broadband player on their local sites and sell local ads to online viewers Read...

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Yahoo Gives Users a Reason to Buy Viiv
Media

Yahoo Gives Users a Reason to Buy Viiv

20y Kate Kaye

Yahoo Gives Users a Reason to Buy Viiv

Yahoo and Intel have teamed up to give users a reason to buy a Viiv-enabled media PC Read More...

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Hitwise Launches Public Data Center
Media

Hitwise Launches Public Data Center

20y Zachary Rodgers

Hitwise Launches Public Data Center

For all you numbers lovers (and you numbers haters too), Hitwise just unveiled a public data center on its site with snapshots of the most-trafficked ...

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Pay for AOL, Protect Your Identity
Media

Pay for AOL, Protect Your Identity

20y Rebecca Lieb

Pay for AOL, Protect Your Identity

Curious story on AP today that hasn't gotten much pickup elsewhere Read More...

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Yahoo Throws Down Classifieds Gauntlet with New Division
Media

Yahoo Throws Down Classifieds Gauntlet with New Division

20y Kate Kaye

Yahoo Throws Down Classifieds Gauntlet with New Di...

Newspaper industry vet Hilary Schneider will head a new Marketplaces classifieds and listings unit. Read More...

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NBC Unveils Online Video Marketplace
Media

NBC Unveils Online Video Marketplace

20y Ryan Naraine

NBC Unveils Online Video Marketplace

A syndication play launches with content partners CNET, Washingtonpost.Newsweek Interactive, About.com, A&E network and others. Read More...

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Execs & Accounts for September 13, 2006
Media

Execs & Accounts for September 13, 2006

20y Kevin Newcomb

Execs & Accounts for September 13, 2006

Organic snags AKQA's Alencar; Molecular picks Santo to head New York office; GettingHired names Uva as VP of online media sales. Read More...

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Mango Launches Three-Pronged Mobile Platform
Media

Mango Launches Three-Pronged Mobile Platform

20y Enid Burns

Mango Launches Three-Pronged Mobile Platform

MangoMOBILE debuted at CTIA Wireless this week with a multi-platform offering to serve mobile campaigns. Read More...

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Anti-Spyware Programs Snare Ad Cookies, Google Cookies Evade All
Media

Anti-Spyware Programs Snare Ad Cookies, Google Cookies Evade All

20y Kate Kaye

Anti-Spyware Programs Snare Ad Cookies, Google Coo...

A new report indicates anti-spyware software is detecting ad cookies, and while Yahoo's ad conversion tracking cookies were caught by six programs, no...

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Omniture Adds Optimization Tools for Social Media, Emerging Technologies
Media

Omniture Adds Optimization Tools for Social Media, Emerging Technologies

20y Kevin Newcomb

Omniture Adds Optimization Tools for Social Media,...

The latest release of the SiteCatalyst Web analytics platform adds technology and best practices guidelines for emerging Web technologies. Read More...

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Next-Level B2B E-Mail Campaigns
Media

Next-Level B2B E-Mail Campaigns

20y Karen Gedney

Next-Level B2B E-Mail Campaigns

Having mastered entry-level e-mail, Pavilion Technologies set its sights on integration, accountability and visibility. Read More...

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