Bud.TV Ups the Ante on Branded Content
Media

Bud.TV Ups the Ante on Branded Content

20y Joe Gold

Bud.TV Ups the Ante on Branded Content

Online branded entertainment is nothing new, but few broadband plays to date can match the sheer scope a new digital channel from Anheuser-Bush. Read ...

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Quigo Scores ESPN for Sponsored Text Network
Media

Quigo Scores ESPN for Sponsored Text Network

20y Kate Kaye

Quigo Scores ESPN for Sponsored Text Network

UPDATE: The online sports giant will sell sponsored text links exclusively through Quigo. Read More...

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NYT Launches New Real Estate Sites
Media

NYT Launches New Real Estate Sites

20y Kevin Newcomb

NYT Launches New Real Estate Sites

Two new vertical sites target luxury home buyers and mortgage seekers. Read More...

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Online Classifieds: A Fresh Look, Part 1
Media

Online Classifieds: A Fresh Look, Part 1

20y Tessa Wegert

Online Classifieds: A Fresh Look, Part 1

Online, anyone can be a media buyer, thanks to a form of media created especially for the masses. Part one of a two-part series. Read More...

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The ABCs of Mobile Marketing, Part 1
Media

The ABCs of Mobile Marketing, Part 1

20y Laura Marriott

The ABCs of Mobile Marketing, Part 1

With wireless penetration exceeding 70 percent in most major metro areas, mobile marketing really is here. To get you started, a multipart primer. Rea...

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Four Weeks Keeps Women on Schedule
Media

Four Weeks Keeps Women on Schedule

20y Enid Burns

Four Weeks Keeps Women on Schedule

A new magazine called Four Weeks just launched with content for each week of a woman's cycle Read More...

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MSN Offers Behavioral Targeting
Media

MSN Offers Behavioral Targeting

20y Kevin Newcomb

MSN Offers Behavioral Targeting

Advertisers can choose from more than a dozen user segments. Read More...

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Google Tests Mobile Ads in U.S. and Europe, JumpTap Jumps In
Media

Google Tests Mobile Ads in U.S. and Europe, JumpTap Jumps In

20y Zachary Rodgers

Google Tests Mobile Ads in U.S. and Europe, JumpTa...

Google puts ads on its mobile interface, while white label mobile search service JumpTap bows an ad platform of its own. Read More...

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Execs & Accounts for September 6, 2006
Media

Execs & Accounts for September 6, 2006

20y Zachary Rodgers

Execs & Accounts for September 6, 2006

The Daily Telegraph taps Revenue Science for behavioral targeting; YouTube hires Yahoo's Yu as CFO. Read More...

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TNS: Internet Grows Its Share of Ad Spending
Media

TNS: Internet Grows Its Share of Ad Spending

20y Enid Burns

TNS: Internet Grows Its Share of Ad Spending

The Web's share of advertising rises sharply, while the ad business flounders. Read More...

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Tacoda to Launch U.K. Network
Media

Tacoda to Launch U.K. Network

20y Kevin Newcomb

Tacoda to Launch U.K. Network

The behaviorally targeted ad network is recruiting publishers, and expects to begin serving ads later this year. Read More...

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Paramount Launches Dynamic VOD Spots on Sunflower Network
Media

Paramount Launches Dynamic VOD Spots on Sunflower Network

20y Kate Kaye

Paramount Launches Dynamic VOD Spots on Sunflower ...

The campaign for lowbrow flick “jackass number two Read More...

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Survey: Users Support Ad Supported Video
Media

Survey: Users Support Ad Supported Video

20y Enid Burns

Survey: Users Support Ad Supported Video

Three-quarters of consumers of online video are likely to prefer ad-supported video to fee-based content. Read More...

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Accipiter Buys BidClix
Media

Accipiter Buys BidClix

20y Kevin Newcomb

Accipiter Buys BidClix

UPDATE: The contextual text ad network broadens Accipiter's ad-serving offerings. Read More...

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Building the Perfect Beast
Media

Building the Perfect Beast

20y Matthew G. Nelson

Building the Perfect Beast

Sick of hearing about the "long tail"? Now you can expect to start hearing about the " Fat Belly ." Writing on GigaOm, serial entrepreneur Robert Youn...

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New Free UK Daily Site Launches with Four Sponsors
Media

New Free UK Daily Site Launches with Four Sponsors

20y Kate Kaye

New Free UK Daily Site Launches with Four Sponsors

Even across the pond newspaper publishers are launching free metro commuter papers in an effort to fight for a shrinking pool of print ad dollars Read...

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TrackMeNot: More Search Privacy
Media

TrackMeNot: More Search Privacy

20y Rebecca Lieb

TrackMeNot: More Search Privacy

Worried about search privacy? Plenty of users are in the wake of the much-ballyhooed AOL personal search data leak , as well as the profiling practice...

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Reminder: NYC Drink Tonight
Media

Reminder: NYC Drink Tonight

20y Rebecca Lieb

Reminder: NYC Drink Tonight

Summer's over, unofficially at least Read More

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Google's Orkut to Cough Up User Data
Media

Google's Orkut to Cough Up User Data

20y Kate Kaye

Google's Orkut to Cough Up User Data

They wouldn't do it in their homeland, but Google's coughin' up the goods on users accused of wrongdoings to a Brazilian court Read More...

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Execs & Accounts for September 5, 2006
Media

Execs & Accounts for September 5, 2006

20y rumo

Execs & Accounts for September 5, 2006

Viacom's Freston resigns; Cellfire joins up with MMA. Read More...

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Nielsen: Web Ad Spend Outpaces All Other Media
Media

Nielsen: Web Ad Spend Outpaces All Other Media

20y Enid Burns

Nielsen: Web Ad Spend Outpaces All Other Media

A 49 percent growth rate for the first half of 2006 is led by the telecommunications industry. Read More...

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With Google's Formal Entry, Pay-Per-Call Set to Grow
Media

With Google's Formal Entry, Pay-Per-Call Set to Grow

20y Kevin Newcomb

With Google's Formal Entry, Pay-Per-Call Set to Gr...

As Google puts its pay-per-call plan into action, this phone-based performance marketing model should see a boost in adoption. Read More...

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Virgin Mobile Texts Tales to Take On Teen Homelessness
Media

Virgin Mobile Texts Tales to Take On Teen Homelessness

20y Kate Kaye

Virgin Mobile Texts Tales to Take On Teen Homeless...

Virgin's charitable division Virgin Unite partners with YouthNoise and Stand Up for Kids to inspire teens to help quell teen homelessness. Read More...

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How You, Too, Can Use YouTube
Media

How You, Too, Can Use YouTube

20y Pete Lerma

How You, Too, Can Use YouTube

The YouTube audience is huge and highly engaged. You owe it to your brand to consider how to leverage it. Read More...

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Price Motivates Triple-Play Subscribers
Data insights

Price Motivates Triple-Play Subscribers

20y Enid Burns

Price Motivates Triple-Play Subscribers

Price is key to the bundling of communications services. Read More...

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Small World Labs Brands the Social Network
Media

Small World Labs Brands the Social Network

20y Pamela Parker

Small World Labs Brands the Social Network

Small World Labs has created entire social networking interfaces for professional and interest-based communities like ClassicalLounge.com and Sacramen...

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NPR Music: All Sponsors Considered
Media

NPR Music: All Sponsors Considered

20y Kate Kaye

NPR Music: All Sponsors Considered

NPR Wednesday announced it would be rolling out a new digital music service to serve up its extensive library of public radio music Read More...

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