Creatives no longer need to engage in a laborious back and forth with the rich media vendor. Read More...
View articleTo celebrate its fifth anniversary, Orbitz is selling five prints from its original ad campaign on eBay in a charity auction Read More...
View articleBaba Shetty of Hill, Holliday posts on Nike's online success in World Cup-related marketing, after being shut out from TV advertising by official WC s...
View articleThis Thursday, I'm participating in a panel on search for brand marketers sponsored by Hitwise Read More...
View articleThis Saturday's Wall Street Journal featured an intriguing piece about Craigslist CEO Jim Buckmaster as told from the first person perspective of WSJ ...
View articleUp where Gmail usually feeds headlines over the inbox, I'm suddenly seeing a new ad position Read More...
View articleNew research supports the idea that consumers respond to icons meant to indicate an e-mail message can be trusted. Read More...
View articleThe new network will sell RON buys on a CPM basis, creating broader reach and frequency than Burst's original niche audience network. Read More...
View articleThe alignment allows auto advertisers to behaviorally-target ads on ValueClick network sites to users who have visited car brand sites or Jumpstart ne...
View articleThe record label will begin serving music videos with ads onto its own artist Web presences and affiliate sites, and will even let people paste its co...
View articleL’Oréal Paris taps R/GA; WSJ Online makes promotions. Read More...
View articleAt the first conference devoted to online video advertising, agencies, publishers, vendors and metrics companies ponder the channel's future. Read Mor...
View articleWhen it comes to politics and social media, the "C" in CGM stands for "citizen," not "consumer." Read More...
View articleModerator Pete Blackshaw just asked audience members whether they agreed with panelist Julian Zilberbrand, associate director of digital operations at...
View articleAt ClickZ's Online Video Advertising Forum , the word "engagement" hasn't been mentioned without something along the lines of "forgive me for using th...
View articleIf we're a bit quiet today it's because we're wrapped up in the inaugural ClickZ Online Video Advertising Forum , taking place today at the Puck Build...
View articleAdvertisers can now automatically adjust bids, or pause and resume campaigns based on the time-of-day or day-of-week. Read More...
View articleFIM promotes Trimble; PlanetOut CEO steps down for medical reasons; Google U.K. GM to depart. Read More...
View articleEmployees have rebuilt the site, integrating Yahoo's collaboration tools throughout. Read More...
View articleThe brewer is encouraging its male brand acolytes to submit their guy's guy videos online for a chance to appear in one of its TV spots. Read More...
View articleIs online media ready to handle the brand dollars ready to move online? Read More...
View articleMicrosoft is not as much a threat to Google as Yahoo is Read More...
View articleAnd another we-launched-a-blog release crosses the wires.... Scoial media site imeem has hooked up with Virgin Records to create "the first ever conce...
View articleHBO began airing new shows this week, with the return of "Deadwood" and "Entourage," and two new series "Lucky Louie" and "Dane Cooke's Tourgasm." Eac...
View articleWord of mouth firm M80, based in L.A., has been snatched up by WPP's GroupM Read More...
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