Toward mobile marketing best practices. Read More...
View articleMarketersget 35 percent off their campaigns while the ad platform is in beta. Read More...
View articleContactless payment via mobile phones will take time to see widespread adoption among the Generation X and Y demographics. Read More...
View articleMSN is reportedly partnering with Reveille and Be Jane to develop original Web content. Read More...
View articleThe company's pay-per-call ads will reach phone users via text message. Read More...
View articleThe digital marketing firm cited strong search and international growth. Read More...
View articleHow do you make something as vain as men's body shaving seem proudly masculine? By associating it with promiscuity, of course, and casting the microsi...
View articleWorld Wrestling Entertainment (WWE) plans to enter the ring with mobile content on a global scale Read More...
View articleMarchex just made an acquisition that extends its local traffic holdings, and hence the amount of its online ad inventory that's targetable by region ...
View articleIf you're responsible for a brand, a Web site, a campaign or a business of any kind, you know you should be listening , don't you? Listening goes well...
View articleThe company relaunches its flagship site and buys roadblocks on major portals. Read More...
View articleA new Forrester Research report suggests marketers focus on ad targeting and forget RSS, blogs and podcasting for the time being. Read More...
View articleThe search engine's latest effort stars one of the company's top scientists. Read More...
View articleAOL's ad revenues rose 26 percent last quarter, but the $81 million gain was once again not enough to offset dialup service subscriber losses. Read Mo...
View articleiCrossing names Scales president; Spunlogic adds accounts; eStara hires, promotes. Read More...
View articleThe network's first ad-supported streams of hit TV shows appear to draw an unexpectedly large audience. Read More...
View articleJust spotted a Napster ad pushing their new free service on MySpace, while I was listening to a new demo from Cheeseburger , a fave Brooklyn band of m...
View articleThe Senate's resident hulkster has unleashed a new telecom bill, but evidently Ted Stevens's proposal doesn't touch on the net neutrality issue that's...
View articleGo forth and podcast. It's obvious why Apple would have a vested interest in promoting podcasting, but it was still a surprise to get an e-mail from t...
View articleStuart Elliott writes a piece in today's New York Times entitled "Nowadays, It's All Yours, Mine or Ours." It explores the trend of personalized-sound...
View articleThe company wants to acclimate users, hoping they'll eventually sign up for subscription services. Read More...
View articleThe enterprise technology publisher teamed with Quigo to launch TechWords. Read More...
View articleAsk.com profits were also down, while revenue and queries both grew year-over-year. Read More...
View articleYou're not using view-based conversions to evaluate your online media campaigns? Why? Five steps to determine how well they help a campaign. Read More...
View articleI've been spending a little time on Washington Post's new hyper-local classifieds-centric Express site (see recent ClickZ story), and noticed a link t...
View articleYahoo! Tech is aimed at providing a home on the portal for consumer electronics enthusiasts and the advertisers who want to reach them. Read More...
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