Search Panel - Web 2.0
Media

Search Panel - Web 2.0

21y Pamela Parker

Search Panel - Web 2.0

I'm installed amongst the laptop-wielding masses at the Web 2.0 conference Read More...

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VNU Buys Into Blogs; Denton Giggles to the Bank
Media

VNU Buys Into Blogs; Denton Giggles to the Bank

21y Zachary Rodgers

VNU Buys Into Blogs; Denton Giggles to the Bank

This is the first blog publishing deal that feels really corporate. A pact was reached between Nick Denton's Gawker Media and VNU, publisher of Billbo...

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Group Plots Future of Mobile Search
Media

Group Plots Future of Mobile Search

21y Enid Burns

Group Plots Future of Mobile Search

The Mobile Marketing Association examines the mobile search "ecosystem". Read More...

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A Fashionable New Blog Network
Media

A Fashionable New Blog Network

21y Pamela Parker

A Fashionable New Blog Network

Glam.com combines its site inventory and content with those of high-fashion bloggers. Read More...

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Intel Campaign Puts Celebrities In Your Lap
Media

Intel Campaign Puts Celebrities In Your Lap

21y Kevin Newcomb

Intel Campaign Puts Celebrities In Your Lap

A multi-channel campaign uses humor to tout the value of Intel's chips for mobile entertainment. Read More...

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Execs & Accounts for October 5, 2005
Media

Execs & Accounts for October 5, 2005

21y Zachary Rodgers

Execs & Accounts for October 5, 2005

Disney names an EVP of digital media; David Hendricks goes to Loyalty Lab; Deep Focus hires a creative director. Read More...

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Blinkx Teams With Miva for Smart Ads
Media

Blinkx Teams With Miva for Smart Ads

21y Kevin Newcomb

Blinkx Teams With Miva for Smart Ads

The company's desktop and video search tools are expected to incorporate contextual ads from Miva by Spring. Read More...

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Topix.net Gets Modular With Headlines
Media

Topix.net Gets Modular With Headlines

21y Pamela Parker

Topix.net Gets Modular With Headlines

The company is helping newspaper publishers better monetize audiences through its technology. Read More...

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Sorry so Slow. Techies are on the Case.
Media

Sorry so Slow. Techies are on the Case.

21y Pamela Parker

Sorry so Slow. Techies are on the Case.

Ah, the vagaries of technology Read More

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Lycos Unveils "Social Interaction Platform"
Media

Lycos Unveils "Social Interaction Platform"

21y Kevin Newcomb

Lycos Unveils "Social Interaction Platform"

Planet is part of Lycos' latest strategy to become a destination for building, distributing and consuming content. Read More...

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Online Ad Spend in the U.K. Exceeds Estimates
Media

Online Ad Spend in the U.K. Exceeds Estimates

21y Enid Burns

Online Ad Spend in the U.K. Exceeds Estimates

Online advertising overtook outdoor spending in the U.K. Read More...

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What's the Optimal Length for Video Ads?
Media

What's the Optimal Length for Video Ads?

21y Zachary Rodgers

What's the Optimal Length for Video Ads?

The sweet spot's just above 20 seconds, according to aggregated campaign data from Klipmart. Read More...

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Interactive and the Brand Experience Cycle
Media

Interactive and the Brand Experience Cycle

21y Pete Lerma

Interactive and the Brand Experience Cycle

Funnel, schmunnel. The cycle -- that's the new funnel. Read More...

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At Web 2.0 This Week
Media

At Web 2.0 This Week

21y Pamela Parker

At Web 2.0 This Week

I'll be at the Web 2.0 Conference in San Francisco this week, keeping my eyes open for new technologies and ideas that will impact advertising and mar...

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Is Your Site "Trust Worthy"?
Media

Is Your Site "Trust Worthy"?

21y Rebecca Lieb

Is Your Site "Trust Worthy"?

Consumer Reports WebWatch wants "Trust Worthy" publishers to raise their hands -- in a full-page October 24 "New York Times" print ad. Today, publishe...

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R.H. Donnelley + Dex Media = Local Search Leader?
Media

R.H. Donnelley + Dex Media = Local Search Leader?

21y Pamela Parker

R.H. Donnelley + Dex Media = Local Search Leader?

It's too early to tell exactly what R.H Read More...

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Websourced cleanup not done yet?
Media

Websourced cleanup not done yet?

21y Rebecca Lieb

Websourced cleanup not done yet?

It looks like WebSourced's corporate parent, Think Partnership, is not done with its recent corporate cleanout . A ClickZ reader points us to a job po...

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The Marines Tell It To Craigslist
Media

The Marines Tell It To Craigslist

21y Rebecca Lieb

The Marines Tell It To Craigslist

While the Army is embroiled in account reviews and attempts to monetize its advertising by selling its action-packed recruiting games on consoles , th...

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Execs & Accounts for October 3, 2005
Media

Execs & Accounts for October 3, 2005

21y Zachary Rodgers

Execs & Accounts for October 3, 2005

Carat Fusion wins Eddie Bauer; aQuantive promotes Howe at DRIVEpm; Publicis & Hal Riney add two in positions with oversight of interactive. Read More...

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A Tale of Two Blog Adverting Moguls
Media

A Tale of Two Blog Adverting Moguls

21y Zachary Rodgers

A Tale of Two Blog Adverting Moguls

Two storied and utterly different bubble-era media figures walk similar paths, a half-decade down the road. Read More...

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3D Video Game Insertions Raise the Bar on Recall
Media

3D Video Game Insertions Raise the Bar on Recall

21y Enid Burns

3D Video Game Insertions Raise the Bar on Recall

In-game advertising generates a 60 percent lift in product awareness, a study finds. Read More...

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Google Searches for SEM Talent
Media

Google Searches for SEM Talent

21y Kevin Newcomb

Google Searches for SEM Talent

If you're a high-level executive at a search marketing agency, chances are you've gotten the call. Read More...

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Aegis Buys Into Hungary
Media

Aegis Buys Into Hungary

21y Zachary Rodgers

Aegis Buys Into Hungary

Full service digital agency Kirowski is based in Budapest and counts Nestle and Renault among its clients. Buyer Aegis is itself a bid target. Read Mo...

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MTV VMA Results
Media

MTV VMA Results

21y Pamela Parker

MTV VMA Results

Rafat over at PaidContent.org is reporting that MTV's video music awards generated 13 million unique streams since the original event Read More...

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Execs & Accounts for September 30, 2005
Media

Execs & Accounts for September 30, 2005

21y Zachary Rodgers

Execs & Accounts for September 30, 2005

Pheedo CTO departs; Van Gogh Vodkas names a digital agency. Read More...

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An Argument for Rich Media Metrics
Media

An Argument for Rich Media Metrics

21y Dorian Sweet

An Argument for Rich Media Metrics

A new way to measure the value of rich media effectiveness is sorely needed. Read More...

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Recruitment Ads Get Contextual
Media

Recruitment Ads Get Contextual

21y Pamela Parker

Recruitment Ads Get Contextual

Employment ads meet SEM in a new offering from Webhire. Read More...

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