The 18 to 34 year-old male hasn't been playing hard-to-get; he's been streaming video online. Read More...
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View articlePlanning to make the right mistakes with your online plan can inform a long-term marketing mix. Read More...
View articleForbes.com promotes Marissa O’Hare to lead audience development; DDB Worldwide names CMO. Read More...
View articleThrough a new program called EyeNet, Eyeblaster is incentivizing publishers to sell its formats, a la PointRoll's included network Read More...
View articleMSN will sell video ads and develop product placement deals for the irreverent duo's next five short films. Read More...
View articleNeed a local online ad opportunity that's highly targeted and cost-effective? Look no further than Backfence.com. Read More...
View articleMusic download services compete to provide music to students on college campuses nationwide. Read More...
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View articleGiven the importance of instant messaging to portal loyalty, and the significance of presence (and instant communication) to the whole next-generation...
View articleWho knew there was actually a branded entertainment contest ? ProMotion Pictures is a film competition that teams the marketing folks from NYU's busin...
View articleThere have been plenty of media outlets that have premiered their shows online before it aired on TV Read More...
View articleWhat promised to be a speed-typing contest has fizzled into wait-and-see Read More...
View articleResearch by Yahoo! found that both groups share a desire for trusted information sources, and rely heavily on research prior to making decisions. Read...
View articleThe former strategy veep at New York Times Digital has been helping Glam Media construct its fashion blog network. Read More...
View articleSeth Godin's latest big idea is designed to help people bring order to the vast knowledge on the Web. Read More...
View articleBroadband network Heavy.com is kicking off seven new animated series set in advertisers' video game environments. Read More...
View articleYahoo! hires Business Week Online's Peggy White; Mediaedge:cia taps studio marketing vet to lead L.A. office. Read More...
View articleI'm only on Windows during office hours, and I never, ever use Internet Explorer. I'm hardly alone Read More...
View articleThe Wall Street Journal announced a major print redesign today, part of which will be stronger links to WSJ online. Simultaneously, The New York Times...
View articleBut senders owe their delivery problems at least as much to their own practices as to overzealous blocking by ISPs, one study finds. Read More...
View articleEveryone talks about the weather. Advertisers are doing something about it. Read More...
View articleA mass exodus of Zunch Communications' management team leads to the formation of a new agency. Read More...
View articleThe integrated effort includes buys on both mainstream and gay-oriented sites. Read More...
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