McText Promotion Launches in SoCal
Media

McText Promotion Launches in SoCal

21y Enid Burns

McText Promotion Launches in SoCal

A mobile coupon initiative is aimed at reaching the youth market. Read More...

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Execs & Accounts for October 19, 2005
Media

Execs & Accounts for October 19, 2005

21y Zachary Rodgers

Execs & Accounts for October 19, 2005

CoolSavings CEO joins DMA board; WebTrends names bigwig consultant to head client services; Ad club 212 jiggles leadership. Read More...

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Where Does Marketing Fit Into Social Media?
Media

Where Does Marketing Fit Into Social Media?

21y Kevin Newcomb

Where Does Marketing Fit Into Social Media?

A marketer's success or failure with blogs and other social media hinges on attitude, experts say. Read More...

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Watchdog Calls on FTC to Investigate Tremor
Media

Watchdog Calls on FTC to Investigate Tremor

21y Zachary Rodgers

Watchdog Calls on FTC to Investigate Tremor

Consumer advocate Commercial Alert asked for a government investigation of the P&G unit and other buzz marketing firms. Read More...

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Web Buoys a Weak Quarter for NYT
Media

Web Buoys a Weak Quarter for NYT

21y Zachary Rodgers

Web Buoys a Weak Quarter for NYT

About.com revenues were up 67 percent in Q3. Nisenholtz credits SEO for heavy traffic gains. Read More...

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Yahoo! Revenues Rise, Profits Remain Flat
Media

Yahoo! Revenues Rise, Profits Remain Flat

21y Pamela Parker

Yahoo! Revenues Rise, Profits Remain Flat

The portal said the ad business is booming and explained its acquisition of Whereonearth. Read More...

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Calling All SVP+ Media Buyers/Knicks Fans
Media

Calling All SVP+ Media Buyers/Knicks Fans

21y Rebecca Lieb

Calling All SVP+ Media Buyers/Knicks Fans

How's this for prequalifying a lead? The following just dropped into the inbox: ICON ADVERTISING SOLUTIONS is giving away tickets for the ***BEST SEAT...

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Banned? Broadband.
Media

Banned? Broadband.

21y Rebecca Lieb

Banned? Broadband.

Following in bigger brand Budweiser's path, whose banned Super Bowl ad garnered plenty of online traffic last year, is online retailer Bluefly.com A n...

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ANA Blogs Silent
Media

ANA Blogs Silent

21y Pamela Parker

ANA Blogs Silent

If you were listening solely to the Association of National Advertisers' (ANA) blogs you'd think nothing of interest had happened since mid-September ...

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Eat Junk Food, Play Free Video Games
Media

Eat Junk Food, Play Free Video Games

21y Rebecca Lieb

Eat Junk Food, Play Free Video Games

Nintendo has hooked up with McDonald's to bring free WiFi to Nintendo DS users at 6,000 restaurants Read More...

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Shoehorning brands into social networks
Media

Shoehorning brands into social networks

21y Zachary Rodgers

Shoehorning brands into social networks

Scion has a branded community on Tribe.net Read More

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Weinberger on blogging for business
Media

Weinberger on blogging for business

21y Rebecca Lieb

Weinberger on blogging for business

David Weinberger, a fellow at the Harvard Berkman Center, is telling the crowd at the BlogOn social media summit what blogs are not Read More...

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FCC Regulatory Actions Affect Nick.com, and Other Children's Sites
Media

FCC Regulatory Actions Affect Nick.com, and Other Children's Sites

21y Enid Burns

FCC Regulatory Actions Affect Nick.com, and Other ...

It's unclear how promotion of the sites, or advertising on them, will be impacted. Read More...

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McDonald's Dips Toe In Blogging Waters
Media

McDonald's Dips Toe In Blogging Waters

21y Kevin Newcomb

McDonald's Dips Toe In Blogging Waters

A pilot program for internal company blogs could lead to a wider corporate blogging effort. Read More...

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MarketWatch Tries Goosing Traffic With New Campaign
Media

MarketWatch Tries Goosing Traffic With New Campaign

21y Pamela Parker

MarketWatch Tries Goosing Traffic With New Campaig...

The financial site has its first ad outing since joining Dow Jones. Read More...

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Consumers Seize Control, Part 3: "'Lost' Casts"
Media

Consumers Seize Control, Part 3: "'Lost' Casts"

21y Pete Lerma

Consumers Seize Control, Part 3: "'Lost' Casts"

Podcasts plus "Lost" fanaticism equals opportunities. Simple ways to take advantage of podcasting. Read More...

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Newspaper Adds Click-to-Call to Classifieds
Media

Newspaper Adds Click-to-Call to Classifieds

21y Zachary Rodgers

Newspaper Adds Click-to-Call to Classifieds

The Palm Beach Post claims to be the first to offer the technology to classified advertisers. Read More...

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BMWFilms We Hardly Knew Ye
Media

BMWFilms We Hardly Knew Ye

21y Pamela Parker

BMWFilms We Hardly Knew Ye

Last call for BMW Films ! That's the gist of an e-mail BMW is sending around to registered users, telling them the granddaddy of online branded entert...

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IMN Launches Channel Marketing Tool
Media

IMN Launches Channel Marketing Tool

21y Kevin Newcomb

IMN Launches Channel Marketing Tool

IMN's Total Channel Communications addresses e-mail newsletter issues for brand owners and resellers. Read More...

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Execs & Accounts for October 17, 2005
Media

Execs & Accounts for October 17, 2005

21y Zachary Rodgers

Execs & Accounts for October 17, 2005

Avenue A/Razorfish picks up four search clients; Digitas makes creative hires. Read More...

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DMA to Members: Adopt Authentication
Media

DMA to Members: Adopt Authentication

21y Pamela Parker

DMA to Members: Adopt Authentication

The organization makes e-mail authentication part of its ethical guidelines. Read More...

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AOL to take Blogs' Pulse via Intelliseek
Media

AOL to take Blogs' Pulse via Intelliseek

21y Pamela Parker

AOL to take Blogs' Pulse via Intelliseek

Portal to receive daily blog data and trend analysis Read More...

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The Search Engine's Lobbyist
Media

The Search Engine's Lobbyist

21y Zachary Rodgers

The Search Engine's Lobbyist

Google bellies up to the lobbyist lunch table. What does the development say about the state of public policy and digital marketing? Read More...

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A News Reading App, with Ads Targeted on Behavior
Media

A News Reading App, with Ads Targeted on Behavior

21y Zachary Rodgers

A News Reading App, with Ads Targeted on Behavior

Inform's concept-mapping algorithms will let it peek into its users' interests and use the data to serve ads. Read More...

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Nigerian Spam Legislation?
Media

Nigerian Spam Legislation?

21y Rebecca Lieb

Nigerian Spam Legislation?

Anti-spam legislation in Nigeria ?! "Any person spamming electronic messages to recipients with whom he has no previous relationship - especially the ...

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The iPod is *Optional*
Media

The iPod is *Optional*

21y Rebecca Lieb

The iPod is *Optional*

For the record: you don't need to own a video iPod to be rocked by what it means. I like to call this the "podcast fallacy." Sure, you can play podcas...

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The Battle of the Craigs
Media

The Battle of the Craigs

21y Pamela Parker

The Battle of the Craigs

Well, it had to happen sometime Read More

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