In keynote after keynote, agency executives embrace the death of advertising as they know it. Read More...
View articleThe basketball game's players can customize their Nike shoes in the game just as they would on the shoemaker's iD site. Read More...
View articleAt Advertising Week, Reuters passed out an interesting promotion for mobile users at a handful of events Read More...
View articleUPDATED: The search giant hosts landing pages that extols the benefits of advertising on individual AdSense publishers' sites. Read More...
View articleFour microsites promote the Old Spice brand through content, with few references to deodorant and aftershave. Read More...
View articleUsers look to the Web to retrieve material that adds humor and entertainment to their lives. Three ways to make the most of this trend. Read More...
View articleThe "Intel Indies" on AtomFilms requires directors use an Intel processor as part of their production process. Read More...
View articleGoogle has quietly been talking with classifieds providers about getting feeds of their listings -- presumably for a new search service Read More...
View articleYou would expect a company like Yahoo! to know a thing or two about online advertising Read More...
View articleCarat's Treffiletti named engagement architect; Beal launches new venture. Read More...
View articleYahoo!'s Buzz Index and Search Share of Voice are part of an initiative to show search marketing's benefits beyond simple click-to-sale. Read More...
View articleAn over-the-page ad unit seeks to take in-market buyers deeper into the sales funnel. Read More...
View articleThe consumer electronics player seeks female attention as it launches its new line of flat screen TVs. Read More...
View articleTwo new developments in the push to develop more content (aka more spaces for ad inventory) Read More...
View articleConsummate campaigner Juan Valdez , along with the GEICO Gecko, took home the "top icon" title , winning the surely very scientific popularity poll co...
View articleAdvertising Week, Day One: Interviewer Charlie Rose kept asking Publicis CEO Maurice Levy about the Internet and fragmentation Read More...
View articleIn a keynote at OMMA East this morning, David Verklin, CEO of Carat Americas, shared seven things marketers can do today to create the media plan of t...
View articleBloggers (and presumably gamers) are abuzz over a European-targeted Web site to promote Microsoft's Xbox 360 Read More...
View articleBill O'Reilly loathes the thought that Sally School Teacher in Tupelo could one day replace him Read More...
View articleA new opportunity calls for new tactics -- less about interrupting, and more about participating. Read More...
View articleA new Web site is bolstered through marketing partnerships with Microsoft, eBay and The DMA. Read More...
View articleA new study finds those who skip ads on TV are also disproportionately likely to go online for word-of-mouth product information. Read More...
View articleIf an online ad agency isn't also a search agency, how can it satisfy client needs? MSN Paid Search may hold some answers. Read More...
View articleAs Arab countries privatize their cellular markets, competition and service opportunities emerge. Read More...
View articleAs Google inches toward "portalhood," Yahoo! is becoming more and more like a publisher Read More...
View articleUnless you've been hiding under a rock, you'll know it's Advertising Week in New York this week (well, Advertising Four Days, anyway) Read More...
View articleGoogle has struck its first deal to promote TV programming through video content on its site Read More...
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