The mobile Internet population uses the Web in utilitarian ways. Read More...
View articleNot that it wasn't already, but Crispin Porter + Bogusky's huge wins of VW (away from Arnold) and Sprite (away from Ogilvy) secure its status as agenc...
View articleWho better to evangelize the Internet than one of the technologists behind the global network? That's the thinking behind Google's recruiting of tech ...
View articleAccording to a new study from SEM firm iProspect, most companies engaged in search marketing are not measuring it right. Read More...
View articleA study commissioned by SEM firm iProspect found that fewer than half of search marketers are being evaluated based on business goals. Read More...
View articleThe case was resolved out of court, so advertisers are still left without legal guidance on use of trademarks within ads or as keywords. Read More...
View articleMost information media people seek for planning campaigns is only a handful of blogs away Read More...
View articleIts purchase of the gaming and entertainment network gives News Corp. a stronger foothold with a young male audience and brings it a step closer to ma...
View articleThe deal will result in a joint venture to provide search services to the Japanese market. Read More...
View articleThe deal, worth $120 million, merges a database marketing giant with one of the best-known names in e-mail. Read More...
View articleAdware player 180solutions is on a best practices binge this week Read More...
View articleInteractive agency ID Society was responsible for the strategy, creative, and Web site creation for the initiative. Read More...
View articleInvestor Mitsui has a history of working with U.S. based digital marketing firms. Read More...
View articleBest Buy promotes Anik; Vendare hires a Midwest sales manager; Latinthre3 taps Atlas. Read More...
View articleThe media giant expects that 50 percent of media consumed will be digital by 2007. Read More...
View articleOn Friday we reported on a few businesses that made it easy for their customers to donate to the American Red Cross Read More...
View articleWho says consumer choice is all about media? KFC is trying to tap into the phenomenon with a concept called "The Flavor Station," a New York Times (su...
View articleA multi-channel effort by P&G and the VH1 Save the Music Foundation aims to raise awareness and inspire donations. Read More...
View articleA new management structure includes appointments in creative and client services. Read More...
View articleRakuten will pay $425M in cash for the affiliate marketing player. Read More...
View articleU.S. marketers keen to adopt the mobile channel can look to Europe for brand-building opportunities. Read More...
View articleIn the all-but-total communications breakdown that has followed Hurricane Katrina's devastation of the Gulf Coast, text messaging was a rare standout ...
View articleA bevy of Web and wireless companies is asking their large user bases to consider donating to humanitarian aid groups. Read More...
View articleThink Partnership terminates its proposed merger with SEM firm Proceed Interactive. Read More...
View articleSprint Nextel lets loose a new branding campaign to introduce the newly merged brand. Read More...
View articleMarketers waste a lot of time and money trying to get famous by advertising online. Usually, they forget what they really wanted in the first place. R...
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