Using beacon technology could help marketers create personalized, in-store experiences for consumers this holiday season. Read More...
View articleBritish department store John Lewis has released its 2014 holiday ad, titled "Monty the Penguin," which beat last year's ad in terms of number of init...
View articleThe traditionally offline brand turned to digital display advertising in an effort to boost in-store visits. Read More...
View articleAgencies are failing to collect an average of 7% of billable time, with smaller agencies even more likely to write off time than their larger competit...
View article.rising’s last (but not least) instalment from ad:tech 2014 sees Kathy Pattison and Oliver Clark from Fiksu talk to us about the latest trends shaping...
View articleA much-needed infographic, which presents the essential components of an effective marketing plan, focusing on the areas that need to be considered in...
View articleChina's digitally savvy early adopters are driving mobile expenditure growth and offering marketers a prime channel on which to build brand loyalty. R...
View articleProgrammatic online TV (OTV) needs to shift from panel-based to behavior-based measurements for the best results. Read More...
View articleAt ClickZ Live in Chicago, Noah Tratt, global senior vice president of media solutions at Expedia, explained how to use user-generated videos to creat...
View articleWhich is the best social platform to reach Millennial (and younger) digital natives on? Is it still Facebook? Read More...
View articleWith Sainsbury’s hitting the headlines for all the wrong reasons after making changes to its Nectar programme, loyalty is high on the agenda. Here are...
View articleSome marketers are hesitant to embrace programmatic buying because of some common misconceptions about it. Here are three myths about programmatic buy...
View articleThe digital marketing world evolves at a dizzying pace. Check out this new report featuring insights from 1000+ senior marketers across the world to m...
View articleUs digital people can laugh at ourselves from time to time you know, and here's the proof from John St. advertising. This video parody has got us in s...
View articleNielsen research finds that while most consumers download dozens of apps for smartphones and tablets, very few apps are actually being utilized across...
View articleAs connected TV gains momentum, marketers must work to keep up with the industry and embrace the medium. Read More...
View articleMax Pepe from Clickwork7 talks to .rising about the power of consumer tracking within multichannel marketing, what programmatic's got in store for us ...
View articleAfter an immensely successful first show in 2013, the Digital Marketing Show is back for a second year, coming to Excel Campus, London on 19th and 20t...
View articleAs the new year approaches, it's important to create a simple, strategic plan so that your entire company can be on the same page. Read More...
View articleProgrammatic buying doesn't eliminate the need for humans. If anything, it has actually increased the value of curious, competent employees. Read More...
View articleMobile penetration rates and smartphone usage are driving different types of marketing initiatives – including some innovating examples in pizza deliv...
View articleHungary's prime minister says the government will suspend a planned tax on Internet usage and reconsider the matter next year after huge backlash and ...
View articleIt can be tricky to begin to determine how to best monetize your site. Here are some tips for getting started. Read More...
View articleThis week we bring you an interview with Admedo ECO from this year's ad:tech, next year's marketing predictions, a piece of design by Tesco which has ...
View articleYouTube may adopt a subscription-based model in the future, but industry experts don't expect it to change the platform in a significant way. Read Mor...
View articleAsia’s fast-growing mobile consumer base represents a huge opportunity for digital marketers, making an effective mobile Web presence critical. Read M...
View articleTake a look at our first installment from this year's ad:tech 2014 event in London. Here, we spoke to Nick Moutter CEO and co-founder of Admedo about ...
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