As Tumblr continues to grow its audience, the blogging site also hopes to grow its advertising revenue by rolling out auto-playing video content to u...
View articleIn a $17.6m deal, Matomy Media Group has acquired mobile advertising platform MobFox. Matomy has invested in the acquisition of the mobile programmati...
View articleTo draw attention to its app, which was just released nationwide after a beta-test in five California locations earlier this year, Taco Bell blacked o...
View articleYahoo is trying to compete with the established players in the programmatic marketplace, but can it make a splash in the space? Read More...
View articleMcDonald's is the world's most valuable fast food brand, raking in £28.1bn in 2013 alone. But what other valuable insights don't you know about the br...
View articleAs technology continues to advance, we need to keep up by optimizing the way we display content. A new concept to help you do just that is "adjustive"...
View articleWill digital media buyers opt for mobile or connected TV video inventory over display? Read More...
View articleApple’s foray into the mobile payment space with Apple Pay is long awaited, by both Apple fans and the industry, but is it a game changer? Read More...
View articleIt’s that time of year again, when the cobwebs of your domestic neglect are fashionable and your childhood costumes earn you cold hard candy. Take a l...
View articleDigits, a new app development tool from Twitter, makes it possible to sign in to an app with a phone number instead of a username and password, openin...
View articlead:tech 2014 took place at London Olympia on 21-22 October. .rising was there to follow proceedings and catch up with movers and shakers from across t...
View articleIn the past few years there have been many technological changes that have greatly impacted the book publishing industry. Are they helping or harming?...
View articleThe IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising h...
View articleIt is the world's third largest app, and yet few have heard of Japan's Line outside of Asia. Read More...
View articleAd agency Leo Burnett has joined forces with digital publisher The Huffington Post to create branded content that focuses on audience engagement rathe...
View articleIn partnership with a cook-your-own-dinner start-up, Uber is attempting to move beyond ride sharing in Hong Kong with an on-demand delivery services p...
View articleThere is a widely acknowledged shortage of digital skills in the UK at the moment. Here, Arch Apprenticeships' Ben Rowland explores the quiet talent r...
View articleThe new programmatic YouTube media optimization platform from Pixability means that many of the world's biggest brands will be shifting their budget f...
View articleThe marketing world is buzzing about beacons. Will they improve the shopping experience this holiday season, or should we be worried about the privacy...
View articleThe Canadian outerwear brand centers its first European campaign on a region where it's always been popular: Scandinavia, home of the "friluftsliv" ph...
View articleData from the IMRG Capgemini e-Retail Sales Index has unveiled that annual UK online retail sales grew by 7% in September 2014, the second lowest ever...
View articleApple's Handoff feature is surely just the beginning of a trend that will see the seamless blending of mobile, desktop, and offline shopping experienc...
View articleThere are huge opportunities for online video beyond YouTube, but you need to be careful with your strategy and make sure you're not flying blind. Rea...
View articleTomorrow's ad:tech event is primed and ready to be one of this year's most important events for the modern marketer - and .rising will be there report...
View articleThe advent of digital (read: measurable) content distribution from the creators of some of the best entertainment in the world will have a huge impact...
View articleIf you could build your ideal marketing conference, what would it look like? Well, now you have the chance to find out (and get a £150 discount into t...
View article“Niume is about sharing your ideas with like-minded people outside your usual connections, and helping you discover more from people who like the same...
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