The Web analytics provider will spin off from parent NetIQ and become a privately held company. Read More...
View articleicrossing promotes Ramamrutham; Prominent Placement adds five clients; I/PRO names a VP of sales. Read More...
View articleCampaign features a sweepstakes with e-mail, phone, and SMS components, followed by a new Diet Pepsi TV spot. Read More...
View articleSmaller contextual networks say advertisers can't get what they've got anywhere else. And they don't expect entries by Yahoo! or MSN to make a differe...
View articleThe microsite expounds on the carmaker's new global theme: 'Think. Feel. Drive.' Read More...
View articleIt's about time we heard consumers say, 'Online advertising rocks!' Read More...
View articleInteractive advertising expenditures nearly overtook radio. Read More...
View articleCoca-Cola has chosen an interactive agency for the high-stakes launch of its new zero-calorie soda. Read More...
View articleAcquisition of U.K.-based SEM firm smart interactive adds talent, European foothold. Read More...
View articleAd exec to take larger role in developing sales strategy. Read More...
View articleMotorola bids out online account; BPA Worldwide names BURST! exec to IAC; Eyeblaster hires two. Read More...
View articleThe deal has implications for local interactive ad sales at Gannett, Knight-Ridder, and Tribune Co. Read More...
View articleLack of public understanding about the difference between cookies and spyware poses problems for online ad measurability. Read More...
View articleThe WPP interactive media unit eschews outside ad-management products to build a creative optimization tool of its own. Read More...
View articleNew 'branded experience' aims to keep the Sprite brand in front of teens, daily. Read More...
View articleThe unique deal will include exclusive content from a band on WB's Reprise label. Read More...
View articleMembers of the IAB's Hispanic Committee unite to court advertisers looking to reach the nation's largest minority group. Read More...
View articleOne of the major objectives is to boost traffic and attention to eight 'brand channels.' Read More...
View articleReporting and modeling for online campaigns can be time intensive and challenging. Blackfoot helps make the job easier. Read More...
View articleThe campaign also features online, print, television, and promotional event components. Read More...
View articleGrowing Jeeves' market share, building local search lead are top priorities. Read More...
View articleGodin holds forth on blogs, BzzAgent, and the lies marketers tell. Read More...
View articleAd-supported site is part of AOL's strategy to build an audience outside its subscriber base. Read More...
View articleCarat redesigns for ScanSoft; McLernon departs MarketWatch post-acquisition; and 24/7 Real Media hires search VP. Read More...
View articleThough it says CAN-SPAM is working, the DMA thinks more money should go toward enforcement. Read More...
View articleCAN-SPAM Act authors intro a new bill to prohibit spyware, two months after marketers panicked over a similar act's threat to cookies. Read More...
View articleThe company's mum on opportunities for search marketers. Read More
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