Execs & Accounts for March 18, 2005
Media

Execs & Accounts for March 18, 2005

21y Zachary Rodgers

Execs & Accounts for March 18, 2005

Real Branding taps Klipmart; Atomic Fusion adds clients; High Voltage hires two. Read More...

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Library Science Meets Advertising
Media

Library Science Meets Advertising

21y Kevin Newcomb

Library Science Meets Advertising

A technology used by scholarly publishers to maintain links has made its way into the advertising realm. Read More...

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The Rich Media Ad: A Thing of Beauty
Media

The Rich Media Ad: A Thing of Beauty

21y Dorian Sweet

The Rich Media Ad: A Thing of Beauty

Beauty is more than skin deep. Provide rich media ad viewers with beauty and substance in all three layers of the experience. Read More...

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Search Landscape Changes to Bring Control, Complexity
Media

Search Landscape Changes to Bring Control, Complexity

21y Kevin Newcomb

Search Landscape Changes to Bring Control, Complex...

Coming products from MSN and Yahoo! promise both benefits and hardships for marketers. Read More...

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Silverpop Acquires Digital Oxygen in U.K.
Media

Silverpop Acquires Digital Oxygen in U.K.

21y Rob McGann

Silverpop Acquires Digital Oxygen in U.K.

Deal provides the e-mail service provider with a beachhead for European expansion. Read More...

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Online Marketing Costs a Fortune. Or Does It?
Media

Online Marketing Costs a Fortune. Or Does It?

21y Tessa Wegert

Online Marketing Costs a Fortune. Or Does It?

You don't have to spend a fortune to promote your Web site. Three Web marketing myths debunked. Read More...

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Cars.com Launches National TV, Web Campaign
Media

Cars.com Launches National TV, Web Campaign

21y Rob McGann

Cars.com Launches National TV, Web Campaign

Campaign targets a balance of sports enthusiasts and female consumers. Read More...

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Agencies Struggle to Hire Mid-Level Pros
Media

Agencies Struggle to Hire Mid-Level Pros

21y Zachary Rodgers

Agencies Struggle to Hire Mid-Level Pros

Recruiters and agency heads point to 'a couple of vertebrae missing in the spine.' Read More...

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Integrated Marketers: DMA Absorbs AIM
Media

Integrated Marketers: DMA Absorbs AIM

21y Rebecca Lieb

Integrated Marketers: DMA Absorbs AIM

The newly integrated organization will form an advisory board to focus on interactive marketing technology, research, and resources. Read More...

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Ballmer to Advertisers: You're Key to Microsoft
Media

Ballmer to Advertisers: You're Key to Microsoft

21y Kevin Newcomb

Ballmer to Advertisers: You're Key to Microsoft

Microsoft's CEO told MSN's advertisers they're an integral part of the company's future plans. Read More...

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MSN Shows Off New PPC Ad Platform
Media

MSN Shows Off New PPC Ad Platform

21y Kevin Newcomb

MSN Shows Off New PPC Ad Platform

The new paid search ad platform will be piloted in limited markets later this year. Read More...

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Siegel & Gale Taps Cieslak to Push Interactive Forward
Media

Siegel & Gale Taps Cieslak to Push Interactive Forward

21y Pamela Parker

Siegel & Gale Taps Cieslak to Push Interactive For...

The brand strategy agency unifies interactive under a single executive. Read More...

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Execs & Accounts for March 16, 2005
Media

Execs & Accounts for March 16, 2005

21y Zachary Rodgers

Execs & Accounts for March 16, 2005

Tacoda taps an agency to sell ads on its new branding network; Infospace hires a VP of marketing; PointRoll adds to included network. Read More...

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SEMPO Picks New Officers
Media

SEMPO Picks New Officers

21y Kevin Newcomb

SEMPO Picks New Officers

The newly elected board of directors named a new slate of officers this week. Read More...

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Lucasfilm Raises Curtain on Early 'Sith' Promotions
Media

Lucasfilm Raises Curtain on Early 'Sith' Promotions

21y Rob McGann

Lucasfilm Raises Curtain on Early 'Sith' Promotion...

In addition to the official Star Wars site, both content partners launch micro-site promotions. Read More...

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Contextual Advertising With the Advertiser in Control
Media

Contextual Advertising With the Advertiser in Control

21y Hollis Thomases

Contextual Advertising With the Advertiser in Cont...

Five companies that offer PPC contextual ads placements-- and control and choice for the advertiser. Read More...

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Mountain Dew Launches New Site, Logo Online
Media

Mountain Dew Launches New Site, Logo Online

21y Pamela Parker

Mountain Dew Launches New Site, Logo Online

The site's distinct retro-gamer style is echoed in online ads. Read More...

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WebSourced Adds Affiliate Power
Media

WebSourced Adds Affiliate Power

21y Zachary Rodgers

WebSourced Adds Affiliate Power

CGI's second affiliate acquisition in a week could help lower prices in the affiliate marketing space. Read More...

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Google Lets Businesses Update Listings
Media

Google Lets Businesses Update Listings

21y Kevin Newcomb

Google Lets Businesses Update Listings

Google now lets businesses add or edit their information in its local search listings. Read More...

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Subaru Leads with Interactive for Product Launch
Media

Subaru Leads with Interactive for Product Launch

21y Kevin Newcomb

Subaru Leads with Interactive for Product Launch

For its first luxury SUV, the carmaker goes online with an awareness and lead-generation campaign. Read More...

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Generation Y Embraces SMS
Data insights

Generation Y Embraces SMS

21y Rob McGann

Generation Y Embraces SMS

Younger users 'crazy' about texting. Read More

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Execs & Accounts for March 14, 2005
Media

Execs & Accounts for March 14, 2005

21y Pamela Parker

Execs & Accounts for March 14, 2005

GM Mediaworks defends its only account; Klipmart names new board member; and Monster Worldwide names an Internet analyst as CFO. Read More...

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Marketers React to Yahoo! AdSense Alternative
Media

Marketers React to Yahoo! AdSense Alternative

21y Kevin Newcomb

Marketers React to Yahoo! AdSense Alternative

Marketers are looking forward to Yahoo!'s rumored launch of a competitor to Google's AdSense contextual ad network. Read More...

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Let Down by Super Bowl, Lincoln Plays Brackets
Media

Let Down by Super Bowl, Lincoln Plays Brackets

21y Zachary Rodgers

Let Down by Super Bowl, Lincoln Plays Brackets

With some of the money left over after yanking its big game spot, Lincoln launches an online brackets sponsorship. Read More...

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Execs & Accounts for March 11, 2005
Media

Execs & Accounts for March 11, 2005

21y Zachary Rodgers

Execs & Accounts for March 11, 2005

Siegel & Gale promotes Cieslak; Digitas hires a chief administrative officer; UV names a West coast sales director. Read More...

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'Incredibles' DVD Promoted Online
Media

'Incredibles' DVD Promoted Online

21y Zachary Rodgers

'Incredibles' DVD Promoted Online

Online media to fill the sails as the Oscar-winning film gets its second wind. Read More...

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Food Network Weds Web, SMS, TV
Media

Food Network Weds Web, SMS, TV

21y Rob McGann

Food Network Weds Web, SMS, TV

Campaign is designed to boost ratings and traffic to the site, ultimately creating more value for advertisers. Read More...

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