AT&T signed on as the first advertiser for the Journal's newly-launched desktop news alert service. It's part a multi-channel campaign for its network...
View articlePontiac wants to drive camera phone owners to drive a G6. Its new multichannel sweepstakes promotion includes Web, radio, TV, and mobile components. R...
View articleContextual ads aren't search ads, but marketers who recognize the differences are taking advantage. Read More...
View articleThe hallmark of great marketing may soon be the illusion that marketing doesn't exist at all. Read More...
View articleThree interactive agencies will handle the chip maker's branding chores. Read More...
View articleOnline effort targets kids and thirty-something men who have a thing for winged serpents. Read More...
View articleUsed to be, rich media vendors specialized in a chosen format. Now they're all trying to be a total solution. How to choose? Parttwo of a two-part ser...
View articleWill search engines change their public stand on the issue as a broader audience catches wind of it? Read More...
View articleJupiterResearch report finds four billion-dollar categories dominating ad spend. Read More...
View articleEyeWonder restructures sales; MMA adds to board; Zedo wins clients. Read More...
View articleVenerable free classifieds site gets rival for global dominance. Read More...
View articleThe company will combine the Florida firm's business intelligence tools with its own e-mail offerings. Read More...
View articleUsed to be, rich media vendors specialized in a chosen format. Now they're all trying to be one-stop shops. How to choose? Part one of a two-part seri...
View articleThe National Institute on Media and the Family takes on word-of-mouth campaigns. Read More...
View articleThe group will now accept public comments until mid-April. Read More...
View articleThe 'Napster To Go Cafe Tour' hits four U.S. cities to promote its subscription music download service. Read More...
View articleInitial audience segments the company will develop for advertisers include auto buyers, home buyers and job seekers. Read More...
View articleSpecifically, what can agencies and advertisers do? Here's a four-point checklist, for starters. Read More...
View articleCorporate communications tool is potential ad-supported vehicle. Read More...
View articleRecipe for ongoing viability will be to partner with an array of local search technology and content providers. Read More...
View articleAfter five years, David Lynch is leaving his gig as MD of Modem's Norwalk office. Read More...
View articleAvenue A / Razorfish names an ECD for the Pacific region; JetBlue names a VP of marketing, with oversight of online strategy. Read More...
View articleA new in-page video format targets media buyers frustrated by a lack of pre-roll and interstitial inventory. Read More...
View articleA9 is trying to blend its personalized search with a visual yellow pages offering. In a chat with ClickZ, VP Barnaby Dorfman explains why. Read More...
View articleUnsolicited tender offer called inadequate, opportunistic. Read More...
View articleBlue chip clients, including AOL, American Express, and Eddie Bauer, are already using the products. Read More...
View articleThe company is lining up publishers with the appropriate inventory and hopes advertisers won't be far behind. Read More...
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