This is a great opportunity for an ambitious Marketer at Senior Account Manager or Account Director level looking to develop their career with the IPM...
View articleUsing findings from a study on movie trailers, marketers in other industries can learn how to outsmart their competition, maximize online buzz, and bo...
View articleAdvertising technology company Amobee has initiated dynamic 3-D mobile ads for better engagement, but are 3-D ads suitable for every brand? Read More...
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View articleWhat does it meant to be a truly ‘social business’? What brands are already doing social really well? How can your business learn from them to react f...
View articleImages have a powerful impact on the way consumers interact with the Web, so marketers need to be aware of the importance of visual aspects when desig...
View articleWomen working for tech giants Facebook and Apple are being offered an unorthodox service: they can have their eggs frozen helping them avoid having to...
View articleToday, mobile technology systems and insights allow for more exact and smarter conquesting tactics. Marketers can now physically breach their competit...
View articleBrands need to prepare for a multi-medium world by integrating strategies that incorporate both offline and online screen use. Read More...
View article"Breaking Out" is a scripted YouTube series by Mondelez International's Sour Patch Kids candy. The company hopes to use the popularity of its YouTube ...
View articleTapping members of a younger generation to innovate around your brand could breathe new life into an aging company. Here's an example of one such entr...
View articleUrbanization and other lifestyle trends in India are creating huge opportunities for mobile as a premium channel for online video. Read More...
View articleeBay has launched a multiscreen holiday campaign to highlight its diverse relationships with global sellers by connecting inspirational moments with i...
View articleThe holiday shopping season has already begun. Who needs an in-store sales assistant when you can have your mobile?! Read More...
View articleThe big secret when it comes to email marketing is: it’s not just size that counts. The value of any campaign you send relies on the quality of your e...
View articleVideo strategists from Story Worldwide, eMarketer, and A&E Network agree that YouTube is king when it comes to video marketing, but continue to se...
View articleProgrammatic isn't slowing down anytime soon, so here are some thoughts on how it will continue to grow and evolve in the last quarter of 2014. Read M...
View articleIn its first "What Works & Why Global Insights Report," the Interactive Advertising Bureau focuses on 18 award-winning advertising campaigns and w...
View articleTwo-thirds of marketers are planning to double their spend on programmatic marketing in the next year. Make sure you don’t get left behind and check o...
View articleOnline video viewership in China is rapidly moving into the mobile space – and marketers need to start preparing. Read More...
View articleIPM's Jodie Hopperton shares her thoughts on some of the hottest new developments when it comes to digital disruption, from the 'retail revolution' t...
View articleMarketers need to think small, meaning they should think about when, where, and how their audience uses their mobile devices and what value they can g...
View articleSquare is enabling customers to pre-order a cup of coffee so that their beverage is ready when they arrive at the shop. Read More...
View articleFrank Cooper discusses Pepsi's mobile growth and engagement, some of his favorite mobile campaigns, and why he and Snapchat are kindred spirits. Read ...
View articleUsers who download the app will be asked to grab a pen and paper and "draw something that flies", they will then be asked to scan their flight-born sc...
View articleCalling all big data enthusiasts! This one-day event on 23rd October will bring together a stellar line-up of experts to explore the application of bi...
View articleDuring an Ad Week presentation last week, Michael Tiffany, chief executive of White Ops, explained ad fraud and the bots that make it possible. Read M...
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