Microsoft, Amazon Team Against Phishers
Media

Microsoft, Amazon Team Against Phishers

22y Kevin Newcomb

Microsoft, Amazon Team Against Phishers

The Seattle-area neighbors have filed several lawsuits in connection with scams that deceive consumers and misuse Amazon's brand name. Read More...

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Bits and Bytes for September 27, 2004
Media

Bits and Bytes for September 27, 2004

22y Zachary Rodgers

Bits and Bytes for September 27, 2004

Voting for Eyeblaster awards opens; two industry players divulge future plans after bagging financing; and Maven Networks reaches out to customers. Re...

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Execs & Accounts for September 27, 2004
Media

Execs & Accounts for September 27, 2004

22y Zachary Rodgers

Execs & Accounts for September 27, 2004

Reuters.com hires its first global head of ad development; True North taps Taylor to head new West Coastoffice; Ask Jeeves teams with Red Cross for hu...

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Bits and Bytes for September 24, 2004
Media

Bits and Bytes for September 24, 2004

22y Zachary Rodgers

Bits and Bytes for September 24, 2004

Hitwise gets into the keyword game and Microsoft files nine lawsuits. Read More...

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Execs & Accounts for September 24, 2004
Media

Execs & Accounts for September 24, 2004

22y Zachary Rodgers

Execs & Accounts for September 24, 2004

AOL's MapQuest chooses an agency of record; TiVo names a CMO; ExactTarget licenses e-mail tools to Mighty Interactive. Read More...

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New Crest Flavor Gets TV/Online Treatment
Media

New Crest Flavor Gets TV/Online Treatment

22y Kevin Newcomb

New Crest Flavor Gets TV/Online Treatment

Procter & Gamble follows up a lengthy product placement on 'The Apprentice' with an online promotion. Read More...

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Google Gets Local in Canada
Media

Google Gets Local in Canada

22y Kevin Newcomb

Google Gets Local in Canada

The search giant expands its localized offerings. Read More

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Study: More Net Equals Less TV
Media

Study: More Net Equals Less TV

22y Robyn Greenspan

Study: More Net Equals Less TV

Time spent online per week climbs at the expense of television watching, says the new Digital Future Project report. Read More...

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LookSmart Acquires Furl
Media

LookSmart Acquires Furl

22y Kevin Newcomb

LookSmart Acquires Furl

LookSmart added the personal Web archiving service, becoming the latest search player to offer the equivalent of a Web filing cabinet. Read More...

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Is It Online? Or TV?
Media

Is It Online? Or TV?

22y Tessa Wegert

Is It Online? Or TV?

ManiaTV is one of the Web's newest ad opportunities. No traditional online ad formats allowed. Read More...

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E-Mail Senders to Proceed Despite MARID Meltdown
Media

E-Mail Senders to Proceed Despite MARID Meltdown

22y Pamela Parker

E-Mail Senders to Proceed Despite MARID Meltdown

Authentication plans push forward in spite of setbacks. Read More...

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Execs & Accounts for September 22, 2004
Media

Execs & Accounts for September 22, 2004

22y Zachary Rodgers

Execs & Accounts for September 22, 2004

Google hires Penry Price as Eastern sales director; Euro RSCG 4D Boston picks up two clients; Rick Bruner joins DoubleClick as research manager. Read ...

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USAToday.com Adopts New Audience Segmentation Strategy
Media

USAToday.com Adopts New Audience Segmentation Strategy

22y Pamela Parker

USAToday.com Adopts New Audience Segmentation Stra...

The online newspaper site uses well-known offline targeting data to help advertisers reach their desired audiences. Read More...

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Do Brands Demand Their Own Web Sites?
Media

Do Brands Demand Their Own Web Sites?

22y Susan Solomon

Do Brands Demand Their Own Web Sites?

Do you need brand subsites or a single comprehensive, easily accessible site? A few tips when a subsite is a possibility. Read More...

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Users Reluctant to Break the Net Habit
Media

Users Reluctant to Break the Net Habit

22y Robyn Greenspan

Users Reluctant to Break the Net Habit

The Internet means different things to different users, but many agree that life is more difficult without access. Read More...

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Bits & Bytes for September 22, 2004
Media

Bits & Bytes for September 22, 2004

22y Pamela Parker

Bits & Bytes for September 22, 2004

FindWhat rolls out local search implementation; DoubleClick divests interest in German ad network; Jupitermedia, Sun in media partnership. Read More...

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A Thinner, More Local, and Personalized Jeeves Debuts
Media

A Thinner, More Local, and Personalized Jeeves Debuts

22y Pamela Parker

A Thinner, More Local, and Personalized Jeeves Deb...

The search company works to improve its image and increase the volume of searches on its sites. Read More...

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AOL Includes New Ad Options, Local Circulars in Shopping Search
Media

AOL Includes New Ad Options, Local Circulars in Shopping Search

22y Pamela Parker

AOL Includes New Ad Options, Local Circulars in Sh...

AOL’s new inStore site brings changes for advertisers. Read More...

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AllBusiness, Shopping.com to Offer B2B Comparison Shopping
Media

AllBusiness, Shopping.com to Offer B2B Comparison Shopping

22y Kevin Newcomb

AllBusiness, Shopping.com to Offer B2B Comparison ...

Small business-focused Web site AllBusiness.com and comparison-shopping service Shopping.com launched a customized comparison shopping platform for sm...

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How Heatmaps Can Help
Media

How Heatmaps Can Help

22y Pete Lerma

How Heatmaps Can Help

Poynter's eyetracking research could help validate interactive advertising. Read More...

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IAB Releases, Cloaks Rich Media Guidelines
Media

IAB Releases, Cloaks Rich Media Guidelines

22y Pamela Parker

IAB Releases, Cloaks Rich Media Guidelines

Organization publishes ad-industry guidelines, readable only if users download and install a proprietary app (and then, just barely). Read More...

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Bits and Bytes for September 20, 2004
Media

Bits and Bytes for September 20, 2004

22y Kevin Newcomb

Bits and Bytes for September 20, 2004

IAB sets pop-up rules; British Airways launches online effort; the WSJ and Consumer Reports agree to share online content; and a computer services fir...

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Execs & Accounts for September 20, 2004
Media

Execs & Accounts for September 20, 2004

22y Zachary Rodgers

Execs & Accounts for September 20, 2004

Overture to expand internationally; Bizjournals taps Tacoda; Five publishers sign on to use EyeWonder's online video formats; Ad Council selects prefe...

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IAB: Search Sends Online Ad Spend Soaring
Media

IAB: Search Sends Online Ad Spend Soaring

22y Robyn Greenspan

IAB: Search Sends Online Ad Spend Soaring

Total online revenues jumped roughly 40 percent for both the second quarter of 2004 and the first half of the year. Read More...

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ContextWeb Steps Into the Contextual Advertising Ring
Media

ContextWeb Steps Into the Contextual Advertising Ring

22y Kevin Newcomb

ContextWeb Steps Into the Contextual Advertising R...

Newly launched ContextAd attempts to mix the best features of content analysis and page categorization for more ad relevance. Read More...

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On the Online Campaign Trail
Media

On the Online Campaign Trail

22y Zachary Rodgers

On the Online Campaign Trail

A host of phenomena are contributing to make the Internet central to this election season. Read More...

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Start-Up EnhanceRate Debuts Real-Time Deliverability
Media

Start-Up EnhanceRate Debuts Real-Time Deliverability

22y Pamela Parker

Start-Up EnhanceRate Debuts Real-Time Deliverabili...

The Silicon Valley firm says its patent-pending technology is a step ahead of the competition's. Read More...

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