America Online to Break Branding Effort
Media

America Online to Break Branding Effort

22y Pamela Parker

America Online to Break Branding Effort

The company will start with print ads and unveil a new logo. Read More...

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Kanoodle Unveils Self-Service Ad Tool
Media

Kanoodle Unveils Self-Service Ad Tool

22y Kevin Newcomb

Kanoodle Unveils Self-Service Ad Tool

BrightAds allows small and mid-sized publishers to display Kanoodle’s contextual sponsored links on their content pages. Read More...

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My Yahoo! Search Beta Debuts
Media

My Yahoo! Search Beta Debuts

22y Pamela Parker

My Yahoo! Search Beta Debuts

Yahoo! shows its hand in the contest to create meaningful personalization tools. Read More...

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Working With Affiliate Networks
Media

Working With Affiliate Networks

22y Pete Lerma

Working With Affiliate Networks

Working with affiliate networks can be tricky. It pays to learn about them and their idiosyncrasies. Read More...

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Web Hosts Debut Ad Services for SMBs
Media

Web Hosts Debut Ad Services for SMBs

22y Kevin Newcomb

Web Hosts Debut Ad Services for SMBs

A recent barrage of offerings from Web hosting providers promise to manage online ad campaigns for small and mid-sized businesses. Read More...

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Yahoo! Local Unwrapped
Media

Yahoo! Local Unwrapped

22y Kevin Newcomb

Yahoo! Local Unwrapped

UPDATE: Yahoo! takes its local search product out of beta. Read More

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Yellow Pages Publisher Teams to Offer Online Marketing Services
Media

Yellow Pages Publisher Teams to Offer Online Marketing Services

22y Pamela Parker

Yellow Pages Publisher Teams to Offer Online Marke...

Three firms join to migrate small- and medium-sized businesses from the yellow pages to the search engines. Read More...

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Gawker Media: We're Where the Boys Are
Media

Gawker Media: We're Where the Boys Are

22y Pamela Parker

Gawker Media: We're Where the Boys Are

The company scores its first exclusive ad deal and its biggest yet. Read More...

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Execs & Accounts for October 4, 2004
Media

Execs & Accounts for October 4, 2004

22y Zachary Rodgers

Execs & Accounts for October 4, 2004

AKQA hires Lot 21 co-founder; TRUSTe hires VPs of legal and business development; ePrize promotes two. Read More...

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Wi-Fi Moves In
Data insights

Wi-Fi Moves In

22y Rebecca Lieb

Wi-Fi Moves In

Home Wi-Fi networks are proliferating. The unwired are young, affluent, tech-savvy early adopters who want more gadgets and devices. Read More...

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Should All Sites Syndicate?
Media

Should All Sites Syndicate?

22y Zachary Rodgers

Should All Sites Syndicate?

Feed aggregators are gaining momentum with content consumers. But whether site syndication is a boon or bane to publishers depends on whom you ask. Re...

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Responsys, Coremetrics Tie Site Behavior to E-Mail Marketing
Media

Responsys, Coremetrics Tie Site Behavior to E-Mail Marketing

22y Kevin Newcomb

Responsys, Coremetrics Tie Site Behavior to E-Mail...

Behavioral data gathered by Coremetrics is used to power pre-defined campaigns in Responsys' e-mail marketing platform. Read More...

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Redesigned CBS MarketWatch Features More Prominent Ads
Media

Redesigned CBS MarketWatch Features More Prominent Ads

22y Kevin Newcomb

Redesigned CBS MarketWatch Features More Prominent...

News site's redesign goals: highlight ads, broadband content. Read More...

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Execs & Accounts for October 1, 2004
Media

Execs & Accounts for October 1, 2004

22y Zachary Rodgers

Execs & Accounts for October 1, 2004

Mediasmith hires Bob Heyman; Broadband Enterprises signs video publisherpartners; Affinity Group extends contract with Dynamics Direct. Read More...

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FindWhat Unveils Answer to AdSense
Media

FindWhat Unveils Answer to AdSense

22y Kevin Newcomb

FindWhat Unveils Answer to AdSense

The ad distribution program aimed at smaller businesses is limited, for now, to current FindWhat advertisers. Read More...

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Mazda Features "Zoom-Zoom" Slogan in Online Contest
Media

Mazda Features "Zoom-Zoom" Slogan in Online Contest

22y Zachary Rodgers

Mazda Features "Zoom-Zoom" Slogan in Online Contes...

Mazda tries to raise awareness of its 'Zoom-Zoom' tagline via an integrated campaign featuring an online photo contest. Read More...

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Wireless Watch for September 30, 2004
Media

Wireless Watch for September 30, 2004

22y Zachary Rodgers

Wireless Watch for September 30, 2004

MMA forms anti-spam committee; AOL pushes Mail and AIM to phones; Enpocket names president and COO. Read More...

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The Slimmed-Down, Toned-Up Jeeves
Media

The Slimmed-Down, Toned-Up Jeeves

22y Tessa Wegert

The Slimmed-Down, Toned-Up Jeeves

The butler did it once -- can he do it again? Read More

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PointRoll Ads Get 'Note to Self' Reminders
Media

PointRoll Ads Get 'Note to Self' Reminders

22y Zachary Rodgers

PointRoll Ads Get 'Note to Self' Reminders

PointRoll's new toolset lets users engage an advertisement by setting up 'note to self' reminders in the form of e-mail, bookmarks and calendar downlo...

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Bits & Bytes for September 29, 2004
Media

Bits & Bytes for September 29, 2004

22y Zachary Rodgers

Bits & Bytes for September 29, 2004

Redmond builds on 'Inner Suit' message to Mac users; WebSideStory Makes NASDAQ Debut; MSN ropes top brands for 'Creative Connection' promo. Read More...

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Execs & Accounts for September 29, 2004
Media

Execs & Accounts for September 29, 2004

22y Zachary Rodgers

Execs & Accounts for September 29, 2004

Digital Impact hired Chris Marriott as Eastern region VP and general manager; SEMPO names three to its advisory board; Microsoft taps Trafficmac for v...

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California Enacts Anti-Spyware Law
Media

California Enacts Anti-Spyware Law

22y Kevin Newcomb

California Enacts Anti-Spyware Law

California's governor has signed into law an anti-spyware bill designed to protect consumers from harmful software that is deceptively or surreptitiou...

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New Day at WhenU
Media

New Day at WhenU

22y Rebecca Lieb

New Day at WhenU

About co-founder Bill Day is appointed CEO of desktop ad company. Read More

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Pheedo Acquires Blogsnob Ad Exchange
Media

Pheedo Acquires Blogsnob Ad Exchange

22y Pamela Parker

Pheedo Acquires Blogsnob Ad Exchange

The company plans to integrate the firm's technology platform with its own. Read More...

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Yahoo! Redesigns Home Page, My Yahoo!
Media

Yahoo! Redesigns Home Page, My Yahoo!

22y Pamela Parker

Yahoo! Redesigns Home Page, My Yahoo!

UPDATE: The spotlight shines on search and RSS in the portal’s redesign. Read More...

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Why I Love Online Badvertising
Media

Why I Love Online Badvertising

22y James Hering

Why I Love Online Badvertising

How to create really bad online ads in only five easy steps. Read More...

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All-In-One Handheld Device Dream Features
Data insights

All-In-One Handheld Device Dream Features

22y Rebecca Lieb

All-In-One Handheld Device Dream Features

Early-adopter users want plenty of bells and whistles along with the basics -- but don't change their OS. Read More...

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