Just-launched products have a leg up on existing ones when it comes to online brand advertising. Read More...
View articlePointRoll snatches up Eyeblaster's director of Western region business development; twenty-two sign up to use DoubleClick's ChannelView product; 72and...
View articleSpanish ISP Terra Lycos reportedly is set to sell its U.S.-based Lycos portal business for $100 million to Korean ISP Daum Communication Corp. Read Mo...
View articleLegislators and regulators have a watchful eye on Internet privacy, says D. Reed Freeman, speaking at the Jupiter/ClickZ Advertising Forum. Read More...
View articleIs it just us, or have consumers been giving advertisers some really mixed messages? Read More...
View articleDoubleClick is back online after suffering an attack on its servers. Read More...
View articleAd revenues grew for the first time since 2001, led by paid search. Read More...
View articleVP of Marketing Jeff Bell shares brand lift metrics for a recent online game, and outlines Chrysler's evolving online strategy. Read More...
View articleThe rich media player rolls out video capability in its ad formats, and makes incursions into Hollywood. Read More...
View articleHow would you change McDonald's site to reflect its new 'brand journalism' concept? Read More...
View articleSoftware builds on the company's Marketing Console. Read More...
View articleAfter extensive international testing, the personalized news service debuts on the technology company's home turf. Read More...
View articleIMN hires a CEO; Forbes.com names a regional sales manager; Discovery Channel creates video spot using Unicast format. Read More...
View articleAcquiring the European reseller of its Atlas DMT technology strengthens aQuantive's international presence. Read More...
View articleA pair of reports from the ad-serving firm illustrate how onlineadvertising contributes to overall brand recognition. Read More...
View articleThe pioneering online magazine may soon have a new home. Read More
View articleThe sixth-most-trafficked Web property will use Google's paid listings through 2007. Read More...
View articleIAC adds to its local arsenal; MSN expands international Newsbot; Bolt redesigns; and the IAB UK reports 2003 figures. Read More...
View articleJacob Brown and 50 'John Does' are named in the first U.S. lawsuit targeting text message spam. Read More...
View articleReaders of the News Corp. daily newspaper will be able to download free songs and win prizes from the online music service. Read More...
View articleThe value for the top 100 global brands swelled by more than 2 percent in the last year, with Apple, Amazon, Yahoo! and Samsung exhibiting the most gr...
View articleR/GA launches site for New York's bid to host the Olympic Games in 2012; FindWhat.com transfers Neumann to new role; Solbright hires a VP of sales. Re...
View articleSeveral U.S. companies test mobile search offerings that raise the possibility of search marketing applications. Read More...
View articlePublisher ad serving and the company's catalog business get the blame. Read More...
View articleRefined technology, glowing case studies -- media buyers owe it to themselves and their clients to really home in on their target audiences. Read More...
View articlePart incentive program, part game show, the patent allows broadcasters to elicit responses from viewers at the end of TV programs or commercials, ther...
View article