Digitas promotes Mark Beeching to global executive creative director; Eyeblaster's VideoClip Module deployed in campaigns on WWE.com and Style.com;Esp...
View articleU.S. broadband growth continued through the second quarter of 2004, adding 1.72 million new subscriptions. Read More...
View articleMaster of which domain? Is it better to use a dedicated campaign URL or the client's brand URL? Read More...
View articleMSN makes good on its promise to give free Hotmail users new features. Read More...
View articleAds will be targeted based on context rather than keywords. Read More...
View articleAOL Latino adds 'Automoviles' channel; Fashion event on AOL RED pushes Fall look for teens; Real, Apple out of tune; Aptimus debuts self-service ad ne...
View articleFive years ago, a marketer would seek out an ESP simply to deliver lots of mail. Times have changed. Read More...
View articleUPDATE: The site brings together online classifieds to offer users one-stop shopping across several categories. Read More...
View articleYouth site Neopets.com does more than 1,000 per-user page views a month. What could be more fun than integrating your brand with an online fantasy wor...
View articleAvenue A/Razorfish named digital agency of record for Blockbuster Online; AOL signs graphical preview deal with Girafa; Four entertainment publishers ...
View articleHigh Web site adoption by small local businesses raises the stakesin local search refinements. Read More...
View articleDigitas lays off 50; DigitalGrit hires a marketing manager; Schipul promotes Lauren Hall to director of SEM. Read More...
View articleThe ESPC and other e-mail players emerge from their huddle at Microsoft's headquarters. Read More...
View articleThe move gives the auction giant a window into a parallel local universe. Read More...
View article'Sense of ethics' guides Google's ad policy, founders say in Playboy interview. Read More...
View articleOver 26 percent of e-mail sent by permission marketers is classified as ’missing.’ Do you know where your e-mail is? Read More...
View articleMSN beefs up its Movies content through marketing deals with three providers of services for cinephiles. Read More...
View articleTokyo company buys Vindigo and Zingy; Text-2-Screen app lets concert-goers do just that; Malaysian council reportedly bans text-and-win promos. Read M...
View articleIf only half of U.S. mobile phone users opt to have their numbers published, the result can generate billions of dollars in revenue. Read More...
View articleMove viewed as step two -- after authentication -- in combating the spam scourge. Read More...
View articleThe companies blame 'market conditions.' Read More
View articleBanners on AOL and MSN are promoting Blockbuster's answer to Netflix, but that's just the start of their involvement in the venture. Read More...
View articleA Consumer Reports study evaluated Internet users' chief onlinesecurity complaints and vigorously tested possible solutions. Read More...
View articleFTC Commissioner Thompson to step down; Accuweather.com looks to 24/7 Real Media for analytics and behavioral targeting; AdInterax taps Mirror Image. ...
View articleWhat will the long-term consequencesof the media revolution bring? Part one of a two part series. Read More...
View articleThe federal agency has outlined three criteria and seeks public comment on them. Read More...
View articleA radio/Web campaign with talking banners highlights the primacy of the Web in automotive ad strategies. Read More...
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