The video-sharing platform shares its list of the best-performing video ads in the Asia-Pacific region (APAC) for the second quarter of 2014, and reve...
View articleAs we celebrate one year of video on Instagram, here's a look at how the platform's videos are truly stacking up against YouTube and Vine in the digit...
View articleUnless you are thinking about the entire buying experience through the eyes of the customer, you are missing key opportunities to sell, engage, and re...
View articleLinkedIn has revealed the UK's top 20 influential brands using its own engagement rates score. Read More...
View articleWhile mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to ne...
View articleThe auto brand is airing a series of videos highlighting its Golf GTI model during live-streamed World Cup matches. Read More...
View articleEvery brand's content marketing strategy is going to be a bit different depending on the organization, but the ideas in this article will be applicabl...
View articleE-commerce media buying in China differs greatly from other forms of media buying, such as portals. Here are five thoughts about the state of e-commer...
View articleThe introduction of in-stream HD advertising on mobile devices is leveling the playing field for mobile marketers. Read More...
View articleDigital marketers should take the time to read the GoPro Prospectus Summary, as it contains valuable information on how the company is transforming it...
View articleOn day five of the FIFA cup world 2014, we take a look at how brewers like Budweiser, Heineken, Halewood and Fuller’s are ramping up digital activity ...
View articleNew advances in technology are invading our ever-shrinking personal space, but the trend isn't going anywhere anytime soon. How can we embrace these n...
View articleLondon’s flourishing tech scene will inject an extra £12bn of economic activity into the city, adding another 46,000 jobs over the next decade, accord...
View articleOn day two of the 2014 World Cup, we ask: which team is winning on social media? Check out the qualifying 32 teams' total audience numbers across lead...
View articleBased on the findings of recent research, industry participants have provided suggestions for combining TV and digital video advertising to effectivel...
View articleJust like planning a vacation, blogging is hard work. If you don't put any energy into how to find your blog, you're invisible. But if you pay attenti...
View articleIn an effort to reassure consumers, the tech giant states it will not use email, chat, or voice data for targeted advertising. Read More...
View articleTwitter’s website tags are simple to use and provide more choice, flexibility, and reach in remarketing, but experts note broad-reach display advertis...
View articleThe value of the UK’s top 50 brands has grown by £37bn in the last year with thanks to the government’s ‘Great’ campaign, according to Brand Finance. ...
View articleThe new customer acquisition strategy could work both ways, as American Express gets prime screen real estate and Uber will likely gain a number of ne...
View articleThe growing investments in content marketing should be carefully scrutinized within a framework that optimizes the ROI of the content spend. Read More...
View articleAs mobile search continues to grow at a rapid pace, we cannot miss the opportunity to become better mobile search practitioners. Read More...
View articleFacebook's last resort to trump Snapchat is an app called Slingshot, which was rumoured to be in development earlier this year. Facebook "accidentally...
View articleAccording to a recent report, more and more money is going to mobile ads, which is somewhat ineffective when put next to TV advertising. Read More...
View articleThe McDonald’s GOL! app is an augmented reality campaign on a global scale and should help drive AR awareness, experts say. Read More...
View articleThe kick off to the beautiful game's biggest show is days away – however brands with an official connection to the show aren’t leading the social race...
View articleThe rise of content marketing means that as a publisher, you hold the keys and power to the future. Read More...
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