Unicast's purchase of Enliven marks a milestone in the Internet advertising industry. Read More...
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View articleYour client may say branding is his aim, but when it comes down to it will he be satisfied? Read More...
View articleThe proxy war now concluded, Fiorina and Co. turn their attention to a merging of the two companies' brands and product lines. The New HP is Ready Rea...
View articleAgency.com consolidates all operations under two regions, appoints CEOs to lead them; MyWeather to deploy Engage's ad management solutions; Findwhat.c...
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View articleUPDATE: The U.S. automaker reprises and extends earlier 'takeover' efforts for its SUV line. Read More...
View articleThe deal with Kimberly-Clark Corp. also continues efforts by CPG manufacturers to branch out online. Read More...
View articleL90 concludes internal investigation, restates; XadveRT launches; Yesmail goes B2B. Read More...
View articleWeb measurement firms put the on-again, off-again suit to rest; NetRatings buys more assets from the financially ailing Jupiter. NetRatings Devours eR...
View article...and what's so sacrilegious about advertising on blogs, anyway? Read More...
View articleFrom rich media to ad serving to e-mail, Bluestreak aims to providefull service. Read More...
View articleTwo sought-after demographics are becoming more numerous online, according to research from America Online and comScore Networks. Read More...
View articleThe firm gains distribution on InfoSpace's new search product. Read More...
View articleSharpe Partners relaunches Minute Maid's Web site; PinPoint Media clients migrate to MOJO; Respond.com changes its name to Respond Networks. Read More...
View articleThe agreement also calls for Nielsen//NetRatings to provide data that will be integrated into DoubleClick's technology products. Read More...
View articleThe Enliven banner, a pioneering rich media format, will possibly bephased out as part of the purchase. Read More...
View articleDeclan predicts marketers will soon pay for guaranteed delivery of spam-free commercial email. Until then, a carelessly worded message could land your...
View articleThe DMA subsidiary approves the controversial practice and plans to release a document outliningbest practices. Read More...
View articleHershey Foods goes with OMD Worldwide for media buying; Sposto develops rich media promo for the upcoming film 'Signs'; High Road picks up an account....
View articleThe portal returns to its roots with an effort drawing on search as well as content. Read More...
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