Doomed from the start? If you deal with media suppliers who fit these profiles and your campaign fails, don't say we didn't warn you. Read More...
View articleU.S. consumer broadband subscriptions are increasing, but lower prices propel Canada's lead in the high-speed adoption race. Read More...
View articleTalks continue as the pay-for-performance player looks to lock in AOL to another contract. Read More...
View articleFresh off a wave of acquisitions, the database marketer continues moves to beef up its product offerings. Read More...
View articleDigitas turns a profit; Verizon beefs up SuperPages.com en Espanol; Yahoo! tweaks classified auto ad site. Read More...
View articleEyeWonder names former CBS President to board of advisors; Forbes.com hires Janett Kennedy Haas to its New York sales team; Quris names Robb Wilson as...
View articleThe former CEOs of American Express and Screaming Media remember the entrepreneurial work of the Bronx-born adman, who passed away Tuesday. Read More...
View articleUPDATE: With online ad sales still weak and the huge cost of absorbing its massive merger, AOL Time Warner records a net loss of $54.2 billion. Revenu...
View articleFindWhat.com continues profit streak; Avenue A beats guidance; NetRaker signs Yahoo! market research deal. Read More...
View articleUPDATE: Calling the e-mail campaign a 'bait and switch of the worstkind,' the federal agency freezes the assets of a well-known 900-numberoperator and...
View articleThe two firms plan to reprise their earlier effort for Burger King with a product for loyalty marketers. Read More...
View articleA veteran online and print tech trade publisher is brought in as Yahoo! strives to boost its sluggish ad revenue and make its new fee-based products p...
View articleGoogle just introduced a paid research service. Could paid search be next? Read More...
View articleThe longstanding direct marketing trade will assume iMarketing News 's coverage as it folds the title. Read More...
View articleTwo studies find that while U.S. audiences often choose offline magazines over their offline counterparts, they wouldn't necessarily be averse to payi...
View articleAdvertisers value regionally-targeted Web media mostly because it's an inexpensive add-on to offline buys, according to new findings from the Newspape...
View articleStuart gets official nod at IAB; DoubleClick, Poindexter Systems team up; ActiveBuddy inks development deals. Read More...
View articleAmid close scrutiny of its ability to ink cross-media deals in advance of its Wednesday earnings report, AOL Time Warner makes some executive shifts. ...
View articleYahoo! settles with yodeler; L90 fights delisting; Burson-Marsteller, PlanetFeedback link up. Read More...
View articleThe effort will showcase luminaries from the worlds of small business, arts, and science. Read More...
View articleThe deal continues the paid listings search provider's string of good news -- as the clock ticks on its deals with Yahoo! and AOL. Read More...
View articleNew work for ElectricArtists, Cake Marketing JV; VideoBanner, will be accepted across the DoubleClick Media Network; Agency.com, creates and launches ...
View articleThe publisher hopes to boost offline subscriptions and interactive advertising through the arrangement. Read More...
View articleThe country performer responsible for the portal's trademark cry said the company has wrongfully infringed on his copyright. Read More...
View articleDDB wins Qwest; American Airlines launches redesigned AA.com; Almay and iDeutsch launch new site Read More...
View articleSemel associate James Moloshok is brought in as the Web portal ramps up its outreach to entertainment firms, as well as its marketing of paid and ISP ...
View articleProposed bill would require online advertisers and businesses to get user permission before sharing sensitive information with third parties. Read Mor...
View article