Tough economic conditions have created a dearth of good, targeted B2B placements. Try Tessa's tips for B2B campaigns that work. Read More...
View articleThe Web ad giant continues to post net losses, while margins improve. Read More...
View articleRather than competing with mainstream media for ad dollars, the Web might serve as a valuable add-on to traditional media buys, according to findings ...
View articleOverture's Ryan promoted to products head; 24/7 Real Media adds AccuWeather.com to client list; Yesmail makes four appointments to management team. Re...
View articleCash-strapped online researcher Jupiter lands $8.5 million from its former suitor and current courtroom adversary. Read More...
View articleDoubleClick and Information Resources release another study in the industry's growing body of favorable research. Read More...
View articleIn a slate of new television, radio and online ads, the computer manufacturer is voicing its opposition to a bill that aims to curtail PC users' copyi...
View articleWireless users want relevant and up-to-date content on their handheld devices but don't waste their time – or their minutes. Read More...
View articleUPDATE: The Web portal points to a reconfigured business model, and raises guidance for the year. Read More...
View articleIn a break from tradition, the paid search leader will deliver its listings to in a deal with the computer-maker. Read More...
View articleAs publishers move their sites from free to fee models, is anyone getting duped? Read More...
View articleThe interactive TV industry's largest middleware player aims to deploy a targeted, profile-based advertising solution. Read More...
View article'Scorpion Knock Out' continues mainstream marketers' growing fondness for 'advergaming.' Read More...
View articleDisney to launch new ad format; eUniverse inks wireless content deal; MMA study suggests mobile marketing is effective. Read More...
View articleThe air carrier joins the roster of marketers looking to reach international audiences. Read More...
View articleThe online travel site looks to topple the market leader with an update of the old 'Pepsi Challenge' formula. Read More...
View articleYahoo! fills HotJobs' top post, recently vacated by Boylan; Gregory FCA Communications is acquired from U.S. Technologies. Read More...
View articleThe technology giants aim to spread support for P3P tools to consumers and marketers. Read More...
View articleEngage picks up a newspaper industry client; High Road Communications hires a consultant to its Quebec office. Read More...
View articleThe effort is designed to promote the site to national advertisers. Read More...
View articleUPDATE: Growing tensions among the major paid listings search engines culminates in a patent lawsuit. Read More...
View articleThe rich media ad firm will launch its browser-rebranding product this month. Read More...
View articleThe CMGI-owned auction site expands its existing promotional arrangement to encompass the former Excite@Home portal. Read More...
View articleFalling into a rut with those same old ad formats and the same media placements? Maybe you need to watch more TV. Read More...
View articleThe deal helps ensure the survival of the recreation travel start-ups as major online travel players consolidate. Read More...
View articleThe 'Name Your Own Price' travel site again turns to William Shatner in its newest spots. Read More...
View articleThe Audit Bureau of Circulations' Internet unit is taking its review process to mobile media, in a move that could hasten the development of wireless ...
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