ValueClick hires a former DoubleClick exec as vice president of Eastern sales; AltaVista picks up AOL Time Warner's ex-brand manager; Freestyle Intera...
View articleThe case against adult site operator Netvision Audiotext underscores some persistent troubles in the affiliate marketing realm. Read More...
View articleThe pay-for-placement search engine wars continue. Read More
View articleWith more than half of the domestic U.S. workforce going mobile by 2006, the need for wireless data/internet (WDI) solutions that propel wireless devi...
View articleThe German media giant looks to renegotiate its agreement to buy $675 million in advertising, which could dampen the portal and ISP company's hopes fo...
View articleThis young, mostly urban demo has $425 billion in annual purchasing power. Is the Net giving them what they want? Read More...
View articleThe FTC and a number of state and Canadian agencies declare war on deceptive spam with 63 law enforcement actions. Read More...
View articleCingular uses Web Site contest, downloads in 'Spider-Man' promo; Thruport to support EyeWonder; WSJ.com launches new ad format. Read More...
View articleCommunication between your company's employees may seem trivial, but it's as critically important as outbound messaging. Read More...
View articleThe effort seeks to drive U.S. Hispanic/Latinos to the Navy's Spanish-language recruiting site. Read More...
View articleLow click-through rates might not necessarily mean the end of online advertising. Rather, some say the region's ad industry will benefit from greater ...
View articleAvenue A appoints Jack Sansolo to its board; Mobliss moves to a bigger office and gets a new VP of sales; Business 2.0 grabs a new director of marketi...
View articleThe e-mail and direct marketer aims to launch an online pay-for-performance unit. Read More...
View articlePlenty of suitors may be eying Jupiter's research and Web measurement assets. But its most prized gem may be its most intangible: a pending lawsuit ag...
View articleYahoo furthers its goal to make money as it sets up an 'IMVironment' for the online stock trader. Read More...
View articleFresh off a series of cost-cutting moves, the Brisbane, Calif.-based Web publisher has more troubling news. Read More...
View articleThe move continues efforts by online ad players to eke out billings by honing in on particular industries. Read More...
View articleRazorfish launches a Web presence for Regeneron; Lightningcast hires a new VP of sales; ACE Insurance launches a rich interstitial. Read More...
View articleAnsell Healthcare's effort seeks to educate consumers and to push its product. Read More...
View articleSun, HP and IBM are the targets in a new promotional effort -- the partners' first co-branded campaign for the ES7000 system running Microsoft Datacen...
View articleThe proposed deal would clear the firm of the class-action suits filed against it starting in January 2000, after the company announced its now-scrapp...
View articleCEO Waitt and the company's Holstein spokes-cow sing Devo to promote Gateway's 'Music PC.' Read More...
View articleThe two high-profile firms agree to merge in an aggressive play to gain traction in the digital set-top box market. Read More...
View articleIf less clutter equals more click-through, then sponsorships are the way to go. Read More...
View articlePepsi launches Sierra Mist TV-Web effort; 24/7 Real Media cuts costs, posts loss; new pop-up blocker debuts. Read More...
View articleIn a privacy policy update, the Web portal assumes new rights to share personal information, and will require users to opt-out of marketing mailings. ...
View articleThe travel site is busy signing marketing deals with carriers following anairline industry effort to scale back or eliminate commissions paid forticke...
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