The e-mail marketer and Web publisher is aiming to salvage its image by training its legal guns on the parties it blames for consumer complaints. Read...
View articleLagardere, Ford and eBay launch instant messaging bots in partnership with ActiveBuddy. Read More...
View articleThe wireless ad firm launches a service for marketers to connect traditional ads to mobile phone-based interactive creative. Read More...
View articleThe startup looks to play in the crowded field of site analytics providers, touting a novel solution and a new partnership. Read More...
View articleBoth Naviant and Experian experience some changes at the top. Read More...
View articleInternet properties with the fastest growing traffic during a May Sweeps month will get awards along with the design and content crowd, a move with 'a...
View articleFindings from Gartner suggest that growing traditional mailing costs will push advertisers online. Read More...
View articleThe wireless advertising group publishes a set of preliminary standards for location-based marketing, amid growing efforts by interactive marketers to...
View articleCompelling offers and targeted branding campaigns could win over customers looking for wireless Internet products and services, a study by ConStat fou...
View articleA new joint survey by Smith & Suita and Marketwise Innovations finds that major U.S. software companies are cutting back on traditional channels in fa...
View articleWireless marketing campaigns may be fret upon by consumers. But they have their value provided marketers spend more time in understanding what their c...
View articleThe new MarketView Web-measurement reporting system features tracking based on content and branding, and lets companies perform business-driven compet...
View articleAltaVista makes two sales appointments and Restoration Hardware chooses a vendor to build its e-commerce platform. Read More...
View articleA survey by Jupiter Media Metrix finds most adults with some online experience can't understand why anyone would pay for content. Read More...
View articleThe offering is prompting new speculation over how the Gray Lady's interactive division might convert paying customers, or promote advertisers. Read M...
View articleFollowing on the heels of its hoops deal involving the NCAA tourney, Volvo inks a pact with the online giant to promote its new XC90 sport-utility veh...
View articleSMS is coming. Can U.S. marketers create persuasive text messages on tiny cell phone screens? Will American consumers accept them? Read More...
View articleAs part of its effort to re-align its ad serving products, DoubleClick releases a new version of its software for publishers. Read More...
View articleThe slowdown in technology spending made its way to the mobile phone market in 2001, when the market suffered its first drop in unit sales, according ...
View articleIn another validation for the newest interactive media formats, the automaker is once again turning to interactive TV, rich media and wireless ads dur...
View articleA resurrected version of the once-popular e-mail newsletter service will be used to promote the marketer's other properties. Read More...
View articleIs your agency opting for inefficiency when it makes your media buys? Here's how to tell, and what to do if it is. Read More...
View articleFirms are focusing more on ROI than competitive positioning, but findings indicate that marketers worry about successfully bouncing back when the econ...
View articleYet another acronym: RFM. The principal for identifying your most lucrative customers isn't a new one (except to the online world). Here's how it work...
View articleSurfers hate them so much, they'll pay to block them. Now, a study says users really aren't that bothered. Do pop-up ads tarnish a brand or elevate aw...
View articleThe two firms will co-market products, echoing moves by other metrics players to parlay their offerings into all-in-one solutions. Read More...
View articleA series of moves continues the Web portal's efforts to become a marketing platform for movie studios. Read More...
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