The agency's Bureau of Consumer Protection is getting ready to bash the people trying to make a buck by selling junk on the basis of patriotism or fea...
View articleThese days, media buyers are often called upon to persuade a little. Here's how to jump that hurdle and get to the fun part. Read More...
View articleThe PDA maker settles with the FTC, meaning that it must disclose that many of itshandhelds require the purchase of add-ons for wireless access to the...
View articleIAB, CFO.com create CFO committee; Eyeblaster launches new version platform; AOL continues H&R Block promotion. Read More...
View articleThe Web portal's Movies and Travel sites will launch promotions for Twentieth Century Fox and British Airways. Read More...
View articleYahoo! fills a top communications role; an L90 co-founder and board member steps down; and MindArrow adds three to its executive team. Read More...
View articleThe nation's No. 2 fast food chain continues its online marketing efforts, in a two-day promo in conjunction with recent marketing partner America Onl...
View articleThe New York-based e-mail change of address firm gains a major channel to beef up its database. Read More...
View articleThe beverage company hopes to get better consumer information through a Web contest promoted across Viacom's properties. Read More...
View articleBroadband Internet usage outpaced narrowband usage for the first time in January 2002, according to Nielsen//NetRatings, as broadband surfers logged 1...
View articleThe former bad boy of Internet advertising proposes 'best practices' governing ad-supported software and pop-ups. Read More...
View articleBusiness-to-employee services led the wireless e-business market in 2001, a year when wireless e-business revenue totaled $110 billion, according to G...
View articleDespite rivals' exit from the region, the ad network buys Oslo-based CPC player Dayrates. Read More...
View articleContinuing its efforts to promote its expanding backbone -- and in the wake of financial concerns -- the telecom debuts a new campaign in global marke...
View articleThe troubled online research firm continues launching Internet advertising products, with the release of its Advertising Planning System. Read More...
View articleA scrappy dot-com that beat the odds and survived believes in marketing, not advertising. Now, some of the rules have changed. SEO is getting tougher;...
View articleCox papers launch interactive ventures; TMP Worldwide gets a CFO; and niche travel marketer TripAdvisor gets its biggest client win yet. Read More...
View articleAdvertisers and sellers of rich media ad units stand to benefit from a major upgrade to Macromedia Flash. Read More...
View articleThe networking player's ads focus on security and reliability -- both especially hot topics in recent weeks. Read More...
View articleEver seen a deal where online media is thrown in for 'free'? Here's how to evaluate its real worth. Read More...
View articleBe Free expands Acclaim; CMGI, Engage face lawsuit; iTV player PVI acquires SciDel. Read More...
View articleMSN is banking that the allure of cash will woo America Online subscribers. Read More...
View articleThe purchase of BrightStreet will give the Internet loyalty player a tool to track in-store redemptions. Read More...
View articleBusinesses in the United States and Britain are the most likely to leverage the Internet for marketing and customer support, according to a new study ...
View articleThe move gives the Alley-based firm increased distribution for its e-mail change of address service. Read More...
View articleAlong with bikini-clad babes on its new Girlfriends channel, male-focused Web network UGO rolls out ads that offer a full site within a site. Read Mor...
View articleTargeting could be considered the Holy Grail of media online buying, such is its promise. That's why newcomers and old-timers alike are introducing ne...
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