The e-mail marketing services firm's new financing continues a string of successes among providers of self-service online advertising tools. Read More...
View article.Com Marketing hires a traffic and production manager; RBI goes with DART for ad serving and e-mail; and LastMinuteTravel doubles its marketing force....
View articleIn its first major effort since the merger that forged the company, 24/7 Real Media takes to the trades. Read More...
View articleAltura International signs a deal with the auction behemoth to open up mailorder and online catalog businesses to eBay users. Read More...
View articleA study by the Progress & Freedom Foundation shows marked changes from the FTC's findings in 2000. Read More...
View articleThe Japanese automaker takes the wraps off its new youth-focused brand, and is expected to throw heavy Internet advertising behind its launch. Read Mo...
View articleAmerica Online signs another incentives marketer eager to reach its subscriber base. Read More...
View articleNOP World forms new technology practice; Amazing Media signs Verticalnet; Universal links DVDs to site. Read More...
View articleYahoo! and ACNielsen find a slight drop in consumer confidence in online media and commerce, but point to several promising trends. Read More...
View articleOn vacation in Mexico, Seana still can't turn off her media-buyer antennae. Read More...
View articleThe beverage maker leverages its separate marketing deal with Spears in a promotion for its sponsorship of the pop star's upcoming concert series. Rea...
View articleFresh off positive results from its last quarter, the PDA maker is again promoting its devices as hip, trendy and versatile. Read More...
View articleOnline employment advertising and recruiting giant TMP Worldwide makes its first move to compete with regional newspapers for revenue from classifieds...
View article.Com Marketing grabs seven new clients; TMP Worldwide appoints two to top ad roles. Read More...
View articleHallmarks of bad advertising -- and some fixes. Read More...
View articleThe rich media startup takes on established out-of-banner ad firms with its new FreeForm unit. Read More...
View articleSF Interactive CFO picks up an additional executive post; BellSouth IntelliVentures relaunches its RealPages.com. Read More...
View articleNot all was miserable in the online ad market during 2001, according to Web researcher Forrester and advertising tracker Evaliant. Read More...
View articleNevertheless, a new study from the Direct Marketing Association reveals a slew of other problems in e-mail marketing. Read More...
View articleAOL extends Overture contract while talks continue; Return Path, AccuData America strike deal; Xpedite enhances tool. Read More...
View articleIn the latest twist, Liberate fires back with a patent infringementcountersuit. Read More...
View articleMore than 40 percent of mobile phone users would like to use their mobile phones for small cash transactions such as transit fares or vending machines...
View articleHave low-rent advertisers ruined the pop-up format for legitimate marketers? Tessa offers some guidelines for using the format responsibly. Read More...
View articleExpedia signs a marketing deal with Delta Air Lines, which last weekeliminated many base commissions in a move that hurt mostly the smaller players. R...
View articleContributing to growing optimism about the future of online advertising, research from eMarketer suggests that the online ad space is on track for gro...
View articleSony shills online in 'Spider Man' promo; Switchboard launches upgrade; L90, eUniverse formalize divorce. Read More...
View articleSony Pictures' blockbuster release of 'Spider Man' wages an aggressive online campaign directed at Web-savvy fans of the slippery superhuman arachnid....
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