Avenue A launches a new corporate advisory board, which will include Graham Phillips; Freestyle Interactive tapped by Progressive Insurance for intera...
View articleThe move comes amid a host of travel-industry concerns, including a predicted shortfall in air travel next weekend. Read More...
View articleThe consumer data giant aims to link offline buying data with shoppers' online information. Read More...
View articleThe report is the latest testament to what appearsto be the greater staying power of the British Web advertising market. Read More...
View articleThe electronics giant is shooting for front-page, prestige-building buys on dozens of major Web properties. Read More...
View articleThose dollars allocated to branding aren't just disappearing into the ether. Here's how to quantify their impact. Read More...
View articlee*media is one of the first companies to gain access to ActiveBuddy's BuddyScript SDK to develop IM-based 'buddies,' or interactive bots Read More...
View articleUPDATE: Bankoff assumes role as EVP of Operations, Interactive Services; Gang takes over as EVP of Product Marketing. Read More...
View articleGranada Enterprises to use EyeWonder streaming technology; Sharpe Partners launches mini-site to promote new camera from Fujifilm USA. Read More...
View articleE-mail marketing could be reaching the breaking point, with spam now comprising the majority of most users' inboxes, according to Executive Summary Co...
View articleDespite a drop in time spent online by most Web users, marketers could benefit from increases in university and search-related traffic, according to c...
View articleUPDATE: A judge grants a preliminary injunction against the domain name giant, halting what many considered to be a domain-slamming, email-marketing c...
View articleNew technology will outdate mobile phones, causing a steady increase in revenue for the industry. Read More...
View articleThe move continues NetRatings' bid to become the preeminent provider of online audience research and media planning tools. Read More...
View articleMedia buying becomes more difficult, but cross-channel campaigns appear more crucial, based on research from Knowledge Networks/SRI. Read More...
View articleThe move expands AdIndex to cover online direct campaigns. Read More...
View articleOnline dating service seeks single male or female, 21 and up, to help boost its profile in the increasingly crowded sector. Must be digitally complian...
View articleYour customers may be loyal, but don't kid yourself. There's no such thing as 'my brand, right or wrong.' Read More...
View articleThe pitch to CIOs and corporate purchasers continues the PDA firm's moves to right itself. Read More...
View articleIt ain't your Grandma's Internet! Online seniors are dynamic, affluent and as a group, growing much faster than you think. Read More...
View articleTech 'horror stories' are again the centerpiece of the reseller's new ads. Read More...
View articleThe format avoids streaming by precaching video -- which the firm says makes it more attractive to advertisers. Read More...
View articleLooking to ramp up its subscriber base, the spoken word audio provider secures co-marketing pacts with Salon and Mediabolic. Read More...
View articleThe news could be an indication of the Web advertising industry's recovery, according to NetRatings. Read More...
View articleAtlas DMT picks up four clients; Forbes.com appoints Nancy Sterling Midwest sales manager; Epsilon forms alliance with Return Path Read More...
View articleThe service aims to revolutionize online media buying process, by bringing planning, serving and reporting systems under a single interface. Read More...
View articleUPDATE: The online auctioneer takes advantage of declining media prices to restructure its multi-million dollar agreement with AOL Time Warner. Read M...
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