UPDATE: Catalogers' click-through and pass-along rates are almost twice those of the online direct marketing from B2B and other industries. Read More...
View articleIn another victory for Unicast, Bluestreak will promote the Superstitial instead of its ownofferings. Read More...
View articleHas the concept of 'thinking outside of the box' become mundane? Seana's excited about thinking inside the box. Literally. Read More...
View articleSabre's travel site cements a deal that expands its exclusive relationshipwith the portal; new travel products, beefed up marketing due soon. Read Mor...
View articleExpedia and Ticketmaster ally ahead of USAI buyout; Omnicom acquires online/offline fundraising firm; WestWayne acquires breatheinteractive; Mediabin,...
View articleThe suit contests a recent change in how the company sells some of its paid listings. Read More...
View articleThe landmark project continues the industry's effort to push for greater online ad spending. Read More...
View articleThe chipmaker is embarking on a new advertising effort -- its largest yet -- to reach business buyers and extend its foothold in the enterprise market...
View articleThe firm's new financing points to the growing importance of marketing resource management tools and services. Read More...
View articleFollowing the launch of 'surround sessions,' the Web publisher looks to bring another traditional broadcast concept to the Internet. Read More...
View articleAT&T unveils a redesigned homepage for its Worldnet Service; SmartDM adds sports outlet to its client list; R/GA launched a redesigned gateway for...
View articleDirect marketing is a lot of science and only a little bit of art. Learn to play by the numbers and win. Read More...
View articleThe European Union's Parliament sets 'opt-in' as the e-mail marketing standard, but also approves controversial laws affecting ISPs and consumer priva...
View articleThe format's product line will be organized similarly to Unicast's Superstitial. Read More...
View articleValueClick finalizes several management changes after its completed acquisition of Be Free; L90 has named Craig Swerdloff to run its online direct mar...
View articleChanging rules in the pay-for-placement search engine world are causing a lot of confusion. Here are some tips for making sense of it all. Read More...
View articleFacing a financial crisis, the embattled online ad server hopes to come bounding back with an upgraded version of AdManager. Read More...
View article'The Sum of All Fears' will feature the company's SecurID tag, as product placement for tech brands heats up. Read More...
View articleThe renewal provides a slim measure of comfort for both firms. Read More...
View articleA class action suit comes on the heels of a controversial direct marketing campaign. Read More...
View articleYahoo! appoints Euro RSCG Worldwide as agency of record for global projects; Amazing Media hires Melissa Boasberg and Jennifer Johnson to management t...
View articleFollowing a relatively successful 2001, the company looks to boost its brand awareness as it faces an expected downturn in sales of its storage softwa...
View articleAn accused domain name hijacker and pop-up ad pusher gets shut down and is forced to return nearly $2 million in wrongfully collected affiliate paymen...
View articleNow that information no longer wants to be free, how much is it worth? Read More...
View articleThe consumer electronics and movie retailer ups its effort with rich media. Read More...
View articleAmid guarded optimism in the online travel industry, the Web travel booker looks to promote itself as a resource tool, rather than simply an airline t...
View articleNY Attorney General Eliot Spitzer goes after MonsterHut, long the bane of anti-spam organizations and blacklists. Read More...
View article