A study finds that site visitors are often top customers; ValueClick's CFO departs for another opportunity; Aptimus enters the e-mail append business....
View articleArizona-based Go Daddy negotiates a deal that prohibits VeriSign from sending its controversial domain name expiration notices to anyone. Read More...
View articleNielsen//NetRatings' monthly tally of ad impressions shows the usualsuspects leading the pack, with travel advertising making the biggestcomeback. Rea...
View articleAs the spam problem grows, and concern in the e-mail marketing community increases accordingly, the co-founder of Napster turns his P2P skills to figh...
View articleValueclick expands its relationship with Oddcast; Bluestreak's IonMail chosen by Emerging Interest; i-level launches digital consultancy and research ...
View articleUnify channels and messaging without a CRM solution? Sure. Let your customers do it for you. Read More...
View articleOur new resident free-to-fee expert, Vin Crosbie, poses three questions. If you answer 'yes' to one of them, chances are your site can charge for acce...
View articleA character symbolic of dot-com branding is brought back to life; Dole taps the Web for loyalty efforts; and MTV delves deeper into mobile marketing i...
View articleWhen billion-dollar deals are being done, where is interactive? Read More...
View articleAmid difficulties in the cable industry, iTV software maker Liberate snags a deal to deliver interactive content to ESPN sports fans. Read More...
View articleThe firm's software reporting product gets a facelift and new features, as competition grows in the ASP market. Read More...
View articleNYTimes.com, MarketWatch and others form a daypart network to reach advertisers that are seeking the at-work market. Read More...
View articleAgency.com launches a site for The Make-A-Wish Foundation of North Texas; DailyCandy names Adrienne Becker chief executive officer; Eagle Email tapped...
View articleThe firm looks to promote its new SiteAdvance service by integrating it with DFA and DARTmail. Read More...
View articleAs part of its ongoing effort to boost its visibility, Cendant's travel site strikes a multi-million dollar deal. Read More...
View articleIf the average surfer would rather eat a rat than buy an X10 camera, has the campaign been successful? Read More...
View articleThe new effort abandons the company's four-year-old 'monitor heads' to focus on case studies highlighting systems integration and consulting work. Rea...
View articleWinstar Interactive Media chosen by StreamCast Networks to rep Morpheus;Mello Yello launches first consumer Web site; i-traffic launches second campai...
View articleUPDATE: European regulators may extend their strict data-collection regulations to encompass products like Windows Media Player. Read More...
View articleFEATURE: Facing a drastically different market than the heydey of the dot-com era, online trading firms seek to differentiate themselves in order to a...
View articleWhen planning an online advertising campaign, what determines which ad formats and placements a media buyer recommends to her clients? Read More...
View articleThe rich-media 'page-tilt' ad unit, featured heavily in an earlier direct response effort, will be reused in a brand-building campaign. Read More...
View articleGoodby takes over work for the combined Hewlett-Packard and Compaq corporate brands, while Publicis nabs product work. Read More...
View articleThe holding company confirms plans to bring the two restructured interactive shops back under its umbrella. Read More...
View articleAnother round of litigation among the major players in online ad serving comes to a close. Read More...
View articleUPDATE: Execs dispute a Journal story that raised concerns about the ad agency giant's handling of its interactive units, and prompted a major sell-of...
View articleMillward Brown makes two executive hires; Wunderman tapped by Pfizer to provide strategic thinking and database services; CCMR Advertising/Marketing C...
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