It's good news for publishers and third-party rich media vendors. Read More...
View articleEven the most skeptical advertiser can turn into a believer with a willingness to put online advertising --starting with rich media -- to the test. Re...
View articleThe move will see French- and Japanese-language paid-search listings launching in coming months. Read More...
View articleThe number of broadband users in Singapore surged 35 percent withinsix months, said NetValue. Read More...
View articleUPDATE: WSJ, Washington Post, NYT and others say the pop-up ad firm continues its wrongdoing, despite earlier promises to play nice. Read More...
View articleAdding to promising predictions about the battered Internet sector, new research finds that e-mail spending also could be on the rise. Read More...
View articleThe move retreats from a strategy set in motion with the $5.7 billion acquisition of Broadcast.com. Read More...
View articleRewardsPlus to be first client for NewWorldIQ's CampaignIQ 2.0; Messagizer launches an e-mail campaign that uses printable barcodes; Juxt Interactive ...
View articleContinuing the discussion of attracting online seniors -- America's fastest-growing and freest-spending demographic -- to your site, Susan shares your...
View articleIn its second acquisition in as many months, the Newport, R.I., marketing technology firm buys Takira, of San Francisco. Read More...
View articleAtlas DMT enhances product with WARP; NYTimes.com looks to promote 'Sessions'; DoubleClick Taps Speedera. Read More...
View articleStill, the year's revenue will be down from 2000. Read More
View articleIf the 30-second television spot is dead, can the Internet offer something more effective? Read More...
View articleACNielsen finds that Internet users -- and even non-users -- aregenerally viewing the channel with optimism. Read More...
View article24/7 Real Media makes seven senior sales hires; IconMedialab launches a Web presence for The Songwriters Hall of Fame; Agency.com launches a site for ...
View articleCiting 'business strategy' differences, the Internet investor pulls its offer to buy the remainder of the ad technology firm. CMGI execs also quit Eng...
View articleThe vodka maker continues its online advertising efforts by incorporating elements of its offline campaign online. Read More...
View articleIn the trade association's largest effort to date, a multi-million dollar campaign pitches Internet advertising's ability to boost brands and sales. R...
View articleAs financial troubles persist, the nation's No. 4 wireless carrier looks to promote its upcoming advanced network with a movie marketing partnership. ...
View articleUPDATE: Ever wonder what interactive advertising will look like in 52 years? Read More...
View articleThe online ad industry's biggest show refocuses on the small things. Read More...
View articleVirgin Mobile USA hopes Sprint's technology plus Virgin's brandingexpertise equals a hit in the teen market. Read More...
View articleEyeBlaster launches an interactive campaign; Pro Active International and CoolCapital jointly launch a new media consultancy for the public sector; Ra...
View articleInternet and technology publisher snaps up the remaining assets ofJupiter Media Metrix for $250,000. Read More...
View articleEfforts to establish consistent wireless privacy practices get a boost, as the Mobile Marketing Association agrees to assist. Read More...
View articlePity the poor text link, which garners not a fraction of the attention it so richly deserves. Read More...
View articleOnline ad veterans say the economy is discouraging agencies from delvinginto Web media, and under-developed tools make it harder still to persuadebuye...
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