Amid turmoil in the cable industry, Cablevision seeks to promote its Internet access unit with newofferings and new spots. Read More...
View articleHow do you create content your inner 10-year-old would refer to as 'really tight, dude'? Susan offers some tips for appealing to under-12 Netizens. Re...
View articleThe giant in PC processors looks to new executions in its largest-ever ad campaign, supporting its foray into the enterprise market. Read More...
View articleSomething's got Seana steamed, and it's not the weather. She can't believe that misconceptions about interactive media stubbornly persist. Read More...
View articleEasy installation and flexibility are among the reasons for theincreases in broadband and wireless consumer networks. Read More...
View articleDow Jones' foray into online recruitment will serve as the centerpiece of a new advertising agreement with Lucas Group. Read More...
View articleThe former highflying Alley portal sells off its flagship assets in order to focus solely on wireless markets. Read More...
View articlePoindexter Systems hires Rich Person as chief executive officer; Silverpop Systems adds agencies and consultancies to its dynamic marketers program; C...
View articleThe trend comes as Web publishers seek to pitch at-work audiences to advertisers. Read More...
View articleThe Web portal looks to boost local listings by tapping its partner for Internet access. Read More...
View articleTiVo, ReplayTV and new software for PCs appear to be eroding television ad-watching -- which could in turn boost newer media models. Read More...
View articleListen. That sound you hear? It's your customers. They're marketers. You're the target. Read More...
View articleAOL launches Circuit City, Target promotions; Tacoda receives ABCi OK; Classmates.com to launch TV show. Read More...
View articleGoogle gets another distribution deal; TMP Worldwide overhauls itsWeb presence; and the T&O Group makes a new hire. Read More...
View articleIn addition to reaffirming breakeven in fourth quarter, the company gets up to $7 million to act as a 'cushion.' Read More...
View articleGator fingers NYT; RedSheriff opens system to ABCi; AOL Latin America signs PC marketing deal. Read More...
View articleThe firm outlines plans to double the Media Metrix panel and incorporate its own technology. Read More...
View articleNow that Jupiter's fate has been resolved, will planners and buyers have better, more accurate research tools? Read More...
View articleZiff Davis calls it quits on the seven-year-old lifestyle/culture title. Read More...
View articleEducate consumers and they'll pay for content? Wrong. The problem is the technology isn't keeping up with... the technology. Read More...
View articleL90, renamed MaxWorldwide, will take over the DoubleClick Network in a deal worth up to $15.5 million. Read More...
View articlePOPstick hires four to its executive team; Mara Shelby leaves Greenfield Online to join Target Research Group; Mansfield Communications opens an offic...
View articleUPDATE: In response to advocates, the agency urges portals and search engines to better disclose advertising practices -- and warns of potential legal...
View articleDoubleClick buys remainder of Abacus Europe; MindArrow adds append; Modem Media makes major cuts; Jupiter Media Metrix starts riding off into the suns...
View article24/7 Real Media is tapped by Online Travel Company to sell advertising, sponsorship and e-mail; Sharpe Partners names Ed Morris its first chief financ...
View articleThe two firms say they're negotiating to renew their one-yeardistribution deal. Read More...
View articleThe big-name Web publishers 'want to slow the momentumof a competitor with a more effective advertising product,' said thecontroversial firm's CEO. Re...
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