A month after each made an acquisition, the two research playerslook to strengthen their ties. Read More...
View articleThe deal will test VOD advertisements for advertisers including Coca-Cola. Read More...
View articleLong-term obligations and a cash crunch push the interactive agency into bankruptcy and an eventual asset sale to SBI and Company. Read More...
View articleSome cell phone owners in the UK believe the intrusive devices should be banned in public places, but this figure is low compared to other European co...
View articleDo consumers have a right to informational self-determination? Consumers seem to think so. An empowered individual is part of the solution, not part o...
View articleThe deal with Cityfeet.com continues the portal's efforts to cushion itself from the soft media market. Read More...
View articleMaxWorldwide appoints former Coca-Cola marketing head as chief strategy officer; SF Interactive hires Bill McGee as EVP of marketing; The Weather Chan...
View articleThe advertising trade groups envision Ad-IDs being used in asset management, tracking and calculating ROI. Read More...
View articleDesire. Passion. Longing. What do we REALLY crave? Brands. Read More...
View articleThe Gray Lady's online/digital media division marks its fourth straight quarter in the black, but the results are tempered by sluggish ad sales for th...
View articleThe ethnic group is expanding at a rapid clip on the Internet, but a wide disparity remains between whites and everyone else. Read More...
View articleA European court says deep linking means deep trouble for a news search engine. Read More...
View articleThe move integrates Point-Roll, Eyeblaster, EyeWonder and Unicast into the portal's sales offerings and technology. Read More...
View articleOrganic adds Paul Roberts to its Detroit office; 360i picks up 36 clients in the first half of 2002; Symantec launches online marketing tool for partn...
View articleThe firm will be allied with Category 5's CaptureQuest e-mail subsidiary. Read More...
View articleThe new volume filters implemented by ISPs could spell trouble for affiliates who depend on email. Read More...
View articleSo, click-through rates are going up. Who cares? Read More...
View articleThe firm is slapped with a temporary injunction in the suit brought against it by leading Web publishers. Read More...
View articleMasterCard International partners with Major League Baseball on interactive promotion; Interactive gaming veteran Alan Miller joins Skyworks managemen...
View articleThe new version of AOL Instant Messenger incorporates animation and out-of-banner advertisements. Read More...
View articleBuyers make decisions based on research, news, and information. Here's how to put your hands on the facts -- fast! Read More...
View articleThe seemingly good news continues from industry leaders -- but executives trim earlier expectations for coming quarters. Read More...
View articleUPDATE: The announced deal had been positioned as a way to helpVeriSign better monetize its domain registration business. Read More...
View articleThe pressure tightens on unscrupulous marketers, as the Japanese government's efforts follow EUmoves to curb unsolicited commercial e-mail. Read More...
View articlePaid listings, sponsored search and fee-based services help the industry bellwether return to profitability while online advertising remains sluggish....
View articleImagistic signs six clients; Scott Storrs and June Ross form new creative boutique; e21corp partners with Chugai. Read More...
View articleThe moves, which will spawn a new TV ad and joint marketing alliance, seek to promotethe company's products for college students and HR departments. R...
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