NetBank in Microsoft, Intuit Software Marketing Pacts
Media

NetBank in Microsoft, Intuit Software Marketing Pacts

24y Christopher Saunders

NetBank in Microsoft, Intuit Software Marketing Pa...

The deals continue and launch new promotional deals in the wake of a period of expansion. Read More...

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Ohio Governor Signs Anti-Spam Law
Media

Ohio Governor Signs Anti-Spam Law

24y Pamela Parker

Ohio Governor Signs Anti-Spam Law

The law allows Internet subscribers to sue spammers for up to $50,000 plus costs, and allows ISPs to sue for up to $500,000. Read More...

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Execs and Accounts for August 2, 2002
Media

Execs and Accounts for August 2, 2002

24y Zachary Rodgers

Execs and Accounts for August 2, 2002

Terrell Jones named to Overture's board of directors; Charlex adds two to its senior creative team; Jel Productions builds a site for Aidells Sausage....

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Ads That Say More
Media

Ads That Say More

24y Tessa Wegert

Ads That Say More

There's been uproar about 'intrusive' ads. Here's an alternative. Read More...

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Study: Multi-channel Shoppers Actually Not So Hot
Media

Study: Multi-channel Shoppers Actually Not So Hot

24y Christopher Saunders

Study: Multi-channel Shoppers Actually Not So Hot

Despite growing interest in building up bases of customers who research online and shop offline, such consumers might actually not be worth the effort...

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Google Inks Ad Deal With U.K. Insurance Co.
Media

Google Inks Ad Deal With U.K. Insurance Co.

24y Christine Beardsell

Google Inks Ad Deal With U.K. Insurance Co.

One million pounds gives Lloyds TSB Insurance the rights to more than 1,000 insurance-related keywords for one year. Read More...

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AOL Revving Up for Rich Media Ad Dollars
Media

AOL Revving Up for Rich Media Ad Dollars

24y Christopher Saunders

AOL Revving Up for Rich Media Ad Dollars

America Online is hammering out the technical bugs and talking to clients about the first rich media ads on its proprietary service. Read More...

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OPA: Paid Web Content Becoming Viable Revenue Source
Media

OPA: Paid Web Content Becoming Viable Revenue Source

24y Christopher Saunders

OPA: Paid Web Content Becoming Viable Revenue Sour...

RealNetworks, WSJ.com, Match.com and Yahoo! emerge as the big winners as efforts to reduce dependencies on advertising begin to pan out. Read More...

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Digital Humanism: The Outside of Cyberspace
Media

Digital Humanism: The Outside of Cyberspace

24y Len Ellis

Digital Humanism: The Outside of Cyberspace

The machines may be running the applications, but don't forget who's running the machines. Read More...

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Execs and Accounts for July 31, 2002
Media

Execs and Accounts for July 31, 2002

24y Zachary Rodgers

Execs and Accounts for July 31, 2002

24/7 Real Media adds the ABC-owned TV stations to its client roster. More Details; Maritz Loyalty Marketing taps Digital Impact for online direct mark...

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ABCNews.com Video Goes Premium
Media

ABCNews.com Video Goes Premium

24y Christopher Saunders

ABCNews.com Video Goes Premium

The move follows CNN's lead as the media giants look to better monetize their online properties. Read More...

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Googling AOL While the DOJ Probes
Media

Googling AOL While the DOJ Probes

24y Ryan Naraine

Googling AOL While the DOJ Probes

America Online's new search engine is unveiled on the same day news emergedthe Justice Department would join the SEC probe of the company's accounting...

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Loyalty Rules
Media

Loyalty Rules

24y Seana Mulcahy

Loyalty Rules

'Not all loyal customers are profitable, and not all profitable customers are loyal,' says the Harvard Business Review. Seana has the numbers to back ...

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Verizon Adds Video to SuperPages
Media

Verizon Adds Video to SuperPages

24y Christopher Saunders

Verizon Adds Video to SuperPages

The online yellow pages publisher is banking that streaming video will prove a lucrative value-add to its listings. Read More...

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AOL Time Warner: It's a New Media, Baby
Media

AOL Time Warner: It's a New Media, Baby

24y Vin Crosbie

AOL Time Warner: It's a New Media, Baby

AOL Time Warner's four big mistakes -- and how to avoid them. Read More...

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AOL's New Beta is 'Fat' with Graphics
Media

AOL's New Beta is 'Fat' with Graphics

24y Erin Joyce

AOL's New Beta is 'Fat' with Graphics

Cutting edge design, floating windows, rich media ads -- AOL's latest e-mail client helps explain why 'fat' client applications are coming back. Read ...

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Lycos Taps MKTG to Rep Lists
Media

Lycos Taps MKTG to Rep Lists

24y Christopher Saunders

Lycos Taps MKTG to Rep Lists

The move comes amid continued struggles by the ISP and portal play. Read More...

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Worldwide Broadband Trends
Data insights

Worldwide Broadband Trends

24y Rebecca Lieb

Worldwide Broadband Trends

In-Stat/MDR claims broadband subscriber growth remains robust, while the Yankee Group says new technologies offer cost-effective business broadband op...

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Ziff Mulling Pre-Packaged Bankruptcy
Media

Ziff Mulling Pre-Packaged Bankruptcy

24y Erin Joyce

Ziff Mulling Pre-Packaged Bankruptcy

Surprise! After a year of restructuring in order to cope with the collapse in ad dollars, the tech publisher looks at an expedited reorganization. Rea...

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Execs and Accounts for July 29, 2002
Media

Execs and Accounts for July 29, 2002

24y Pamela Parker

Execs and Accounts for July 29, 2002

Juxt creates promo site for Boston Brewing Company; True North makes shifts in its New York office; MaxWorldwide tries to shore up confidence in its f...

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Unicast Pitches "One-Stop Shop"
Media

Unicast Pitches "One-Stop Shop"

24y Christopher Saunders

Unicast Pitches "One-Stop Shop"

The rivalry with Eyeblaster and Bluestreak mounts, as the creator of the Superstitial adds Ad4Ever 'takeovers' to its format roster. Read More...

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iVillage to Quit Pop-Ups
Media

iVillage to Quit Pop-Ups

24y Christopher Saunders

iVillage to Quit Pop-Ups

The company says its audience finds the format annoying -- and that it hurts advertisers' brands. Read More...

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Bigfoot Interactive, Fujitsu in CRM Deal
Media

Bigfoot Interactive, Fujitsu in CRM Deal

24y Christopher Saunders

Bigfoot Interactive, Fujitsu in CRM Deal

The arrangement could presage further alliances between CRM players and e-mail specialists. Read More...

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How to Reach the Top of the Inbox
Display Advertising

How to Reach the Top of the Inbox

24y Declan Dunn

How to Reach the Top of the Inbox

Hint: It’s going to cost you! Read More

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Study: Google Tops in Brand Loyalty
Media

Study: Google Tops in Brand Loyalty

24y Christopher Saunders

Study: Google Tops in Brand Loyalty

But the latest installment of Brand Keys' user surveys suggests that there's plenty of room for competition. Read More...

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Overture, LookSmart Continue Growth
Media

Overture, LookSmart Continue Growth

24y Christopher Saunders

Overture, LookSmart Continue Growth

The two paid listings veterans post promising numbers, though the looming presence of Google and questions about fees could weigh on future performanc...

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Making Pop-Under Ads Work?
Media

Making Pop-Under Ads Work?

24y Tessa Wegert

Making Pop-Under Ads Work?

You may not love pop-unders, but Orbitz's careful, creative approach to the less-than-popular ad format could make you at least hate them a little les...

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