Eighteen months after the IAB introduced larger ad formats, they still represent a slim share of online ads in Europe. Read More...
View articleThe niche ad serving play is targeting advertisers, agencies,servers and newspaper Web site publishers. Read More...
View articleUsing extrapolation instead of straightsurveying, the IAB reports online ad revenue declines in Q1. Read More...
View articleThe researcher will monitor the impact that personal video recorders have on television watching, though full-fledged reporting presents greater diffi...
View article24/7 Real Media stung by Mail sale; ValueClick integrates BeFreeahead of schedule; iVillage looks to offline revenues. Read More...
View articleWe have very few truly proven ad formats online, and already publishers are abolishing them. Read More...
View articleThe inquiry comes following four lawsuits and a U.S. Postal Inspection investigation. Read More...
View articleGunning for profitability, the Web ad server continues its streak of wins. Read More...
View articleThe move looks to better segment and target audiences for advertisers. Read More...
View articleBulkRegister, one of several registrars which sued VeriSign for 'domainslamming,' will reimburse customers who mistakenly switched their accounts. Rea...
View articleAptimus recruits Chris Redlitz and Tom Soevyn to sales leadership posts; CEO of FindWhat.com becomes chairman as well. Read More...
View articleThe move boosts Yahoo!'s wireless foothold in Europe. Read More...
View articleThe $17.7 million acquisition continues the company's efforts to mop up the Web measurement field. Read More...
View articleMonster's parent company loses its No. 2 executive, who wants a shot at being Chief Monster elsewhere. Read More...
View articleUPDATE: The former USA Interactive exec will immediately confront myriad troubles at AOL Time Warner's Internet unit. Read More...
View articlePublisher poo-poos pop-ups. Smart move -- or are formats only as good as advertisers who use them? Read More...
View articleThe move adds to the teen and young-adult marketer's cross-media portfolio of services. Read More...
View articleSpots will feature The Beatles' 'All Together Now'. Read More...
View articleYou find it funny, but your readers cringe. Don't let this happen to you. Read More...
View articleMindArrow Systems to provide Mazda with marketing software; Orbitz partners with Spa Finder on new micro-site; BMW films nabs directors for next round...
View articleThe move links demographic and geographic data to specific households. Read More...
View articleAutomakers buy 10 times the rich media impressions than other industries, according to Nielsen//NetRatings. Read More...
View articleThe move consolidates the e-mail ASP with its technology provider, which is looking to expand its list hosting business. Read More...
View articleSmile and say, "hello" – here comes the camera phone. Predictions for worldwide sales approach 147 million by 2007 and should boost a sagging handset ...
View articleThe carrier finds itself in a heap of trouble over unsolicited e-mails inthe state of Utah. The bill's $21,750 so far and growing by the day ifSprint ...
View articleEven though wireless carriers want to implement advanced messaging tomake more money, almost two-thirds say they don't see SMS having the same kind of...
View articleU.S. mobile marketing will rival spending in Europe and Asia in 2006, according to Jupiter. Read More...
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