At sea about monetizing content? Become a sailor: Learn navigation, use your compass, and know the waters your sailing in. Read More...
View articleThe campaign will promote Chrysler's vehicles, while new reports suggest that Oxygen Media also is being considered in AOL's internal accounting inves...
View articleThe effort looks to promote the Profile 4 by attacking a smaller player, as PC sales remain lukewarm across the board. Read More...
View articleThe company concludes one of the final investigations into its privacy practices, and will open its database to profiled consumers. Read More...
View articleThe Federal Election Commission gives Target Wireless an exemption on disclaimers regarding political ads over SMS systems, a move that could unleash ...
View articleThe move is the second time that America Online has agreed to help out its troubled partner in the online yellow pages effort. Read More...
View articleIt's the first time that a spam filter will use the service, and a validation for the e-mail marketing industry's efforts to regulate itself. Read Mor...
View articleRapp Digital founder J.G. Sandom steps down; ValueClick subsidiary Be Free picks up several clients Read More...
View articleThe consumer data giant looks to move 'You've Been Pre-Approved!' mailings to the Internet. Read More...
View articleGotMarketing launches Viral Module; IGN to debut video ads; E*Trade begins Rolling Stones promotion. Read More...
View articleDon't be intimidated by all those fancy online ads. There's room for the little guy, too! Read More...
View articleThe studio looks to create an experience to woo new fans and encourage repeat visits. Read More...
View articleAn online advertising-for-bandwidth agreement may have sparked concern about $49 million in potentially improperly booked revenue. Read More...
View articleThe DMA's Association for Interactive Marketing hunts for a new executive director. Read More...
View articleContinuing moves by rival publishers to work together in a tough economic climate, the move will see the two companies together selling inventory on t...
View articleMonths after abandoning its plan to acquire L90, the Web publisher launches a unit to promote its clients and its paid sites via affiliates. Read More...
View articleCarat Interactive tapped by Hyatt to create an interactive campaign; ABC enlists EyeWonder to promote on-demand streaming video; ePrize launches sever...
View articleThe agreement follows on a successful series of one-day promotions last year, and continued troubles in the air travel industry. Read More...
View articleWant audio and video? Want to download music to a PC, PDA, or other device? Yes? You're a 'streamie.' Read More...
View articleSilverCarrot aims to beef up its database by acquiring a smaller competitor, Milesource. Read More...
View articleThe startup hopes to move from online warranties to marketing. Read More...
View articleBrought to you by...? Susan's take on this summer's big budget campaigns? Might be a good idea to invite the online and offline folks to the same comp...
View articleBorrowing on efforts begun by TRUSTe and MAPS, the new firm looks to provide verification for e-mail -- but could pose headaches for some marketers. R...
View articleThe ISP will offer users an application that nixes pop-ups and pop-unders, and plans to highlight the service in its newest campaign. Read More...
View articleA handful of major brands are proving to be adept in protecting their brand names from cybersquatters and ensuring consumers know where to find them o...
View articleThings slowed to a standstill in June, but revved back up again in July. Read More...
View articleBite Communications hires two to lead the formation of a mobile communications practice; Juxta Digital launches a site for Columbia's IT programs; Mul...
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