Groups Rally to Can Spam
Media

Groups Rally to Can Spam

24y Roy Mark

Groups Rally to Can Spam

Calling the medium 'inherently deceptive,' consumer advocates submit new measures to FTC to attack unsolicited commercial e-mail. Read More...

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Study: Pop-Ups Not So Prevalent
Media

Study: Pop-Ups Not So Prevalent

24y Christopher Saunders

Study: Pop-Ups Not So Prevalent

They represent a minority of the Web's inventory, but eighty percent of all pop-up and -under ads are served by 3 percent of the Internet's advertiser...

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New AOL CEO Looks to Sweep Clean
Media

New AOL CEO Looks to Sweep Clean

24y Christopher Saunders

New AOL CEO Looks to Sweep Clean

Changes will be made to America Online's ad sales organizations and its Business Affairs unit, according to the Journal. Read More...

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Execs and Accounts for September 4, 2002
Media

Execs and Accounts for September 4, 2002

24y Zachary Rodgers

Execs and Accounts for September 4, 2002

MaxWorldwide promotes Bill Wise to chief operating officer; Terra Lycos deploys CheckM8 on its network; Commission Junction picks up Wall Street Journ...

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Study: Ad-Heavy Sites Spur Consumer Ire
Media

Study: Ad-Heavy Sites Spur Consumer Ire

24y Christopher Saunders

Study: Ad-Heavy Sites Spur Consumer Ire

Web surfers say they look down on brands that advertise on cluttered sites, according to a survey by BURST! Media. Read More...

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Execs and Accounts for September 3, 2002
Media

Execs and Accounts for September 3, 2002

24y Zachary Rodgers

Execs and Accounts for September 3, 2002

Agency.com's Kyle Shannon to step down; Bluestreak to donate its IonMail platform to the Ad Council; Bigfoot Interactive adds Ray Butkus to board of d...

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Reflection or Reaction?
Media

Reflection or Reaction?

24y Seana Mulcahy

Reflection or Reaction?

September 11: To advertise or not to advertise? Read More

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WebSideStory Launches New HitBox
Media

WebSideStory Launches New HitBox

24y Christopher Saunders

WebSideStory Launches New HitBox

The move comes as Web analytics players look to beef up ROI reporting. Read More...

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Eddie Bauer Launches New Interactive Effort
Media

Eddie Bauer Launches New Interactive Effort

24y Christopher Saunders

Eddie Bauer Launches New Interactive Effort

Designed by Avenue A and White Horse, the online ads come as the troubled retailer looks to reposition itself. Read More...

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Summer School Lessons
Media

Summer School Lessons

24y Susan Solomon

Summer School Lessons

Labor Day's over (although most of us labored all summer long). Susan tells us how this summer's lessons can be applied to work ahead. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Christopher Saunders

IAR Bits and Bytes

Dell launches BMW giveaway promotion; Thruport partners with UltraDNS; Univision and Verizon team for SuperPages.com expansion. Read More...

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Locating Wireless Revenue, Value
Data insights

Locating Wireless Revenue, Value

24y Robyn Greenspan

Locating Wireless Revenue, Value

"Can you find me now?" may become the mantra among cell phone owners as research indicates that location-based services will likely become the next bi...

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GoldenPalace.com Looks to Pro Racing
Media

GoldenPalace.com Looks to Pro Racing

24y Christopher Saunders

GoldenPalace.com Looks to Pro Racing

The controversial advertiser -- notorious for tattooing boxers with its logo -- now will sponsor a pro stock car racing team. Read More...

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Execs and Accounts for August 30, 2002
Media

Execs and Accounts for August 30, 2002

24y Team ClickZ

Execs and Accounts for August 30, 2002

24/7 Real Media lands MarketWatch.com; Kraft taps Atticmedia for movie site. Read More...

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Hollywood Media Exits Viacom Ad, Equity Deal
Media

Hollywood Media Exits Viacom Ad, Equity Deal

24y Christopher Saunders

Hollywood Media Exits Viacom Ad, Equity Deal

The online entertainment information publisher will return about $49 million in unused advertising. Read More...

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Search Engine Results You Can Control
Media

Search Engine Results You Can Control

24y Tessa Wegert

Search Engine Results You Can Control

Don't throw yourself at the mercy of algorithmic search engine results. Read More...

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UK Regulator Fines Firm for SMS Ad
Media

UK Regulator Fines Firm for SMS Ad

24y Christopher Saunders

UK Regulator Fines Firm for SMS Ad

A wireless marketer will be forced to pay up for an allegedly misleading campaign, as the threat for mobile spam grows. Read More...

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Overture, InfoSpace in it for the Long Haul
Media

Overture, InfoSpace in it for the Long Haul

24y Christopher Saunders

Overture, InfoSpace in it for the Long Haul

In its latest extension, the collaboration between the two search firms will continue into 2006. Read More...

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CMR: Web Ads Up From Last Year
Media

CMR: Web Ads Up From Last Year

24y Christopher Saunders

CMR: Web Ads Up From Last Year

The interactive ad world might seem bleak at present, but online ads actually are faring better than last year at this time, according to the research...

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Hustlers, Upstarts, and Top Guns: The Tempo Dimension
Media

Hustlers, Upstarts, and Top Guns: The Tempo Dimension

24y Len Ellis

Hustlers, Upstarts, and Top Guns: The Tempo Dimens...

Speed, agility, and rapid reactive/analytic cycles win wars, chess games... and customers. Combine information and speed -- and wait for the competiti...

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Oxygen.com Cuts; to Become Promotional Arm for TV Unit
Media

Oxygen.com Cuts; to Become Promotional Arm for TV Unit

24y Christopher Saunders

Oxygen.com Cuts; to Become Promotional Arm for TV ...

The women-focused Web portal loses staff and will undergo a drastic change in its mission. Read More...

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FEC to Look into Web Political Ad Restrictions
Media

FEC to Look into Web Political Ad Restrictions

24y Christopher Saunders

FEC to Look into Web Political Ad Restrictions

The Federal Election Commission is likely to hear opinions onwhether -- and how -- a controversial campaign finance law applies toInternet advertising...

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Execs and Accounts for August 28, 2002
Media

Execs and Accounts for August 28, 2002

24y Pamela Parker

Execs and Accounts for August 28, 2002

Razorfish, Harte-Hanks, Aptimus make hires; REVOLUTION Public Relations wins two new clients. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

24y rumo

IAR Bits and Bytes

24/7 Real Media U.K. inks iTV serving deal; Interep to rep wireless; and Eyeblaster and Eyewonder team. Read More...

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MailFrontier Inks Financing, Debuts Anti-Spam Software
Media

MailFrontier Inks Financing, Debuts Anti-Spam Software

24y rumo

MailFrontier Inks Financing, Debuts Anti-Spam Soft...

The news comes amid growing efforts to offer consumer and enterprise solutions for controlling unwanted commercial e-mail. Read More...

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Move Over Boomers, Here Come Your Kids!
Media

Move Over Boomers, Here Come Your Kids!

24y Seana Mulcahy

Move Over Boomers, Here Come Your Kids!

Nothing could match to power of Boomer market... until their (cyber)kids grew up. Read More...

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DoubleClick Unveils List Management ASP
Media

DoubleClick Unveils List Management ASP

24y Christopher Saunders

DoubleClick Unveils List Management ASP

ListDriver, targeted at list owners, brokers and managers, will integrate with DARTmail. Read More...

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