A new study from Harris Interactive suggests that while consumers hate spam, they still appreciate and respond to commercial e-mail marketing. Read Mo...
View articleThe move expands America Online's efforts to deploy more enhanced advertising formats. Read More...
View articleNowMarketing will become associated with 24/7's iPromotions unit. Read More...
View articleSeeking legal protections remains hot in the online ad sector, as Radical Communication's old application gets approval. Read More...
View articleUPDATE: Microsoft says Brightmail server-side technology will give Hotmail users relieffrom the deluge of unsolicited e-mails they now receive. Read M...
View articleMarketers are moving to capitalize on the ubiquity of mobile phones, saying the devices offer a direct, personal and interactive link to potential cus...
View articleEyeWonder appoints Michael McMullen to its board of advisors; Winstar Interactive Media is tapped by Sony Pictures Digital Entertainment to rep severa...
View articleThe agreements continue as search engines jockey to lock in distribution agreements. Read More...
View articleUPN launches rich media ad campaign; Marketleap to resell Inktomi paid inclusion; Trend Micro to sponsor tournament; TMP Directional Marketing taps Tr...
View articleThe movie ticketing operation works a deal with e-commerce outsourcer UCS and Buy.com that will help market movie-related merchandise to ticket buyers...
View articleOnline's more mainstream, so mainstream rules apply even more. Read More...
View articleAmericans' short attention spans have another challenge: How to watch TV andsurf the Internet at the same time? Read More...
View articleThe advertising technology provider plans to move into offline channels with its purchase of the UK-based marketing software company. Read More...
View articleVirtual product placement gains momentum, as two major advertiserssign on. Read More...
View articleThink out of the box, or get content out of a can? Read More
View articleGoogle appoints Christopher Theodoros to lead ad agency relations worldwide; High Voltage Interactive opens an office in New York; Agency.com launches...
View articleThe ads look to boost consumer and business demand for the companies' chips, amid continued woes in the semiconductor space. Read More...
View articleThe move would save millions by canceling a year-oldadvertising agreement. Read More...
View articleShades of 'Star Trek' and '2001: A Space Odyssey' permeate the company's first television work in more than a year. Read More...
View articleTechnology from the Maynard, Mass., firm allows the cable operator insert local ads on its digital networks. Read More...
View articleAOL to Promote 'Red Dragon;' 'McDonalds, ABC.com in Promo Deal;' 'Brilliant Digital: One Billion Served'. Read More...
View articleIAB launches a redesigned site; Gregory FCA signs eight new clients Read More...
View articleThe company says the appointment is an indication of its continued confidence in joint on- and offline advertising deals. Read More...
View articlePop-up ad blockers are commonplace. Online advertisers need new methods. How about a tried-and-true concept -- respect? Read More...
View articleAs the company and its customers investigate how spammers may have gotten e-mail addresses, mailers continue wrangling with larger issues. Read More...
View articleThat's good news for Web publishers and ad-sellers, who are pitching the workplace audience as the Internet's selling point. Read More...
View articleExpect to see Homer and the rest of Fox's television season permeate the pages of Yahoo! in a giant Fall advertising blitz. Read More...
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