Focus on ROI will drive software spending despite current ad industry woes, according to Forrester and the ANA. Read More...
View articleA DoubleClick study tracks online ads' effectiveness for a drug manufacturer, while research firms gear up for ROI analysis. Read More...
View articleAdvertising.com adds Doug McFarland and Ken Evans to its executive team; Studio Module launches a new identity for Veridiem; Juxt Interactive hires Je...
View articleAmerica Online's cross-media deals could come under scrutiny as criminal charges are levied in the Web advertising and stock fraud scandal. Read More...
View articleWhy big agencies don't get interactive -- and why they probably never will. Read More...
View articleNot all mobile service providers in the U.S. are rated equally, a survey by Yankee Group finds. Read More...
View articleDespite the waste, many marketers remain good at generating opens and sales. Read More...
View articleThe campaign is the latest effort by the Atlanta-based beverage giant that ties together pop music and the Web. Read More...
View articleAs demand increases for better ROI-tracking, the firm unveils a new version of its HitBox Commerce site analytics offering. Read More...
View articleMore evidence supports the attractive demographics of consumers who use the Internet at home and at the office. Read More...
View articleClutter, clutter everywhere. If common sense won't compel us to reduce it, studies on clutter and ad effectiveness may do the trick. Read More...
View articleWhy pay for mass-medium content via an informational-medium vehicle? Like paying to receive coal by airplane, it's a misuse of a medium's vehicle. Rea...
View articleThe mobile data connectivity needs of professional portable PC users is expected to lead the surge. Read More...
View articleA smaller player in the increasingly competitive paid-keyword search category devises a way to entice major portals with private label services. Read ...
View articleThe effort will promote a made-for-TV adventure sports competition. Read More...
View articleThe offering comes amid a larger trend of companies working to better track and fine-tune marketing spending. Read More...
View articleThe beleaguered handheld manufacturer looks to better segment its markets and bounce back from the slump in tech spending. Read More...
View articleWinstar Interactive Media tapped by online travel service Expedia to rep its Web site; itraffic to develop 13 online ad campaigns for Discovery Networ...
View articleThe portal will begin selling Point-Roll and Eyeblasterinteractive ads, as another major media player seeks big bucks frommore prominent advertising. ...
View articleWill users pay to rent gaming titles over their broadband connections?Yahoo! hopes so. Read More...
View articleThe rich media ad firm said it's lining up publishing partners willing to accept only ads that meet its criteria. Read More...
View articleAfter a dismal year of debt-wrangling and restructuring, the company has high hopes forwiring Britain with ADSL. Read More...
View articleBroadband is the connection of choice for high-earning U.S. households, with cable modem maintaining the top spot over DSL. Read More...
View articleBad timing seems to be derailing Senate debate over a controversial online privacy bill that would force companies to allow their online customers to ...
View articleThe move seeks to stave off competition from HotJobs and Monster. Read More...
View articleComScore Networks hires Lynn Bolger as executive VP of agency development; YM magazine and Billboard magazine dip their toes into the mobile services ...
View articleA step-by-step guide for agencies and bosses with new hires. Read More...
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