After months of waiting, the new offering arrives and looks to unseat DFA. Read More...
View articleRob examines rich developments in rich media advertising products. Read More...
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View articleThe database software provider said it will spend $4.1 million for ClickAction's e-mail client base and use it for marketing purposes. Read More...
View articleGartnerG2 lends more evidence that supports the trend, and spells troubling news for offline communications providers. Read More...
View articleDespite some controversy, a new slate of ads attempts to pitch Office v. X to the folks who just love to hate Microsoft. Read More...
View articleThe company challenges another user of software-based pop-up advertising, as legal opposition mounts to Gator and its rivals. Read More...
View articleThe portal posts a healthy third-quarter profit on the strength of its paid products and the rebound of some types of advertising. Read More...
View articleUnicast unveils first batch of clients to use its Online Format Suite; Austin-based T3 launches a New York office; Games Domain appoints Premium Netwo...
View articleListen. That sound you hear? It's your customers. They're marketers. You're the target. Read More...
View articleOnline scams deal a blow to those of us trying to encourage online commerce, but we can fight back. Read More...
View articleA bankruptcy judge in New York approves the bankrupt telco's bid to cancel $182.3 million in advertising commitments to AOL Time Warner. Read More...
View articleAmazon changes affiliate fee structure; LookSmart, InfoSpace sign Wisenut results deal; SideStep introduces ads. Read More...
View articleA quick fix of subscription revenue -- and publishers are addicts. It's a dangerous, defeating habit. Read More...
View articleThe product aims to make marketing in the mobile arena function similarly to e-mail. Read More...
View articleThe Web travel player's advertising faces its second challenge in recent weeks. Read More...
View articleYahoo!, Universal McCann, Optimedia and Deutsch sign up with WebRF; Red Door Interactive hires Kelly Oletta as business development director; True Nor...
View articleGo Daddy drops its complaint after accusing the domain registrar giant of misleading customers with phony 'Domain Name Renewal Notices.' Read More...
View articleThe Spanish Internet access provider and site network operator opensits war chest for online direct marketer GetRelevant in hopes of improving ad conv...
View articleThe effort comes as the latest indication of the demographic's growing importance to marketers. Read More...
View articleElectricArtists unveils its initial slate of ElectricArtists En Espanol clients; Yahoo! to carry fourth quarter campaign in support of fifth Faith Hil...
View articleThe e-mail marketer is expected to benefit from Trilegiant's move from offline to online loyalty programs. Read More...
View articleArnell Group will take over from Siltanen/Keehn. Read More...
View articleThe two undertake a joint marketing scheme that opens further carbuying options to priceline.com users, and opens the door for priceline.comto tap the...
View articleAOL, EA, J Records team on promo; Fireclick updates Netflame; Marketleap to sell Inktomi paid inclusion. Read More...
View articlePlanning a keyword banner campaign used to be easy. What the heck happened? Read More...
View articleIn his first public comments since taking the reins at America Online, CEO Jonathan Miller talks of a resurgent AOL whose strength is in its commitmen...
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